乔布斯传 第331期:杰弗里·卡曾伯格(4)

The idea that John Lasseter pitched was called Toy Story. 约翰拉塞特的创意称为玩具总动员， It sprang from a belief, which he and Jobs shared, that products have an essence to them, a purpose for which they were made. 灵感来自他和乔

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乔布斯传 第332期:杰弗里·卡曾伯格(5)

The two main characters went through many iterations before they ended up as Buzz Lightyear and Woody. 经过反复讨论，两个主角的名字最终定为巴斯光年和胡迪。 Every couple of weeks, Lasseter and his team would put together thei

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乔布斯传 第333期:杰弗里·卡曾伯格(6)

He suggested that Lasseter watch some classic buddy movies, such as The Defiant Ones and 48 Hours, 他建议拉塞特看一些经典的兄弟电影，例如《逃狱惊魂》或《48小时》， in which two characters with different attitudes are th

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乔布斯传 第334期:停下来!(1)

Cut! 停！ Lasseter and his Pixar team had the first half of the movie ready to screen by November 1993, 1993年11月，拉塞特和他的皮克斯团队做好了电影的前半部分， so they brought it down to Burbank to show to Katzenberg and o

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乔布斯传 第335期:停下来!(2)

Jobs did not insert himself much into the creative process. 乔布斯自己没有过多参与创作过程。 Given his proclivity to be in control, especially on matters of taste and design, 考虑到他那么有控制欲，尤其是在审美和设计方

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乔布斯传 第337期:停下来!(4)

Ed Catmull, more diplomatic than Jobs, was able to reach a compromise new budget. 埃德卡特穆尔比乔布斯要圆滑得多，他能够解决问题。 I had a much more positive view of Jeffrey than some of the folks working on the film did, he s

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乔布斯传 第338期:停下来!(5)

Jobs's sense that his investments in Pixar might actually pay off was reinforced 接下来的一次活动进一步加强了乔布斯认为对皮克斯的投资会有所回报的想法， when Disney invited him to attend a gala press preview of scene

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乔布斯传 第339期:飞越太空!(1)

To Infinity! 飞越太空！ There were two premieres of Toy Story in November 1995. 1995年11月，《玩具总动员》共举行了两场首映式。 Disney organized one at El Capitan, a grand old theater in Los Angeles, and built a fun house next

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乔布斯传 第340期:飞越太空!(2)

The stakes were raised when Toy Story opened to blockbuster commercial and critical success. 当《玩具总动员》获得巨大的商业成功和业界认可后，抉择变得更为艰难。 It recouped its cost the first weekend, with a domestic o

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乔布斯传 第341期:飞越太空!(3)

Jobs made a point of casting Disney as merely the distributor of a Pixar film. 乔布斯立场鮮明地把迪士尼说成是皮克斯电影的发行商。 He kept saying, 'We at Pixar are the real thing and you Disney guys are shit,' recalled Michael

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乔布斯传 第342期:飞越太空!(4)

In the first half hour, the stock shot up to $45, and trading had to be delayed because there were too many buy orders. 开盘半小时，股票价格就飙升至45美元，因为买盘太多交易不得不延迟进行。 It then went up even further

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乔布斯传 第343期:飞越太空!(5)

Jobs flew down to have lunch with Disney CEO, Michael Eisner, who was stunned at his audacity. 乔布斯飞去跟艾斯纳共进午餐，艾斯纳被他的大胆惊呆了。 They had a three-picture deal, and Pixar had made only one. Each side had it

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乔布斯传 第344期:飞越太空!(6)

They also agreed on co-branding, though that took a lot of haggling to define. 他们也就联合品牌达成协议，虽然经历了很多次讨价还价。 I took the position that it's a Disney movie, but eventually I relented, Eisner recalled. 我最

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乔布斯传 第345期:万物解体(1)

Things Fall Apart 万物解体 When Jobs unveiled the NeXT computer in 1988, there was a burst of excitement. 当乔布斯1988年首度推出NeXT计算机时，引起了热烈反响。 That fizzled when the computer finally went on sale the following

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乔布斯传 第347期:万物解体(3)

By the mid-1990s Jobs was finding some pleasure in his new family life and his astonishing triumph in the movie business, 到20世纪90年代中期，乔布斯在他新的家庭生活和在电影产业的惊人成功中找到了一些快乐， but he

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乔布斯传 第348期:苹果坠落(1)

Apple Falling 苹果坠落 For a few years after Jobs was ousted, 在乔布斯出局后的几年， Apple was able to coast comfortably with a high profit margin based on its temporary dominance in desktop publishing. 苹果公司由于暂时统领桌面

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乔布斯传 第349期:苹果坠落(2)

Windows 95, which was released in 1995, became the most successful operating system ever, and Macintosh sales began to collapse. 1995年8月发布的Windows 95成为有史以来最成功的操作系统，而麦金塔的销售量开始暴跌。 Micros

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乔布斯传 第350期:苹果坠落(3)

By 1996 Apple's share of the market had fallen to 4% from a high of 16% in the late 1980s. 到1996年，苹果的市场份额已经从80年代末的高达16%下降到4%。 Michael Spindler, the German-born chief of Apple's European operations who had

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乔布斯传 第351期:苹果坠落(4)

He wanted Amelio to help him return to Apple as the CEO. 他想让阿梅里奥帮助他回到苹果担任CEO。 There's only one person who can rally the Apple troops, Jobs said, only one person who can straighten out the company. 只有一个人可以

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乔布斯传 第353期:苹果坠落(6)

This did not please Amelio. 这话让阿梅里奥感到很不爽。 Apple's chief technology officer, Ellen Hancock, argued for going with Sun's UNIX-based Solaris operating system, 苹果的首席技术官埃伦汉考克赞成采用Sun公司基于Un

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