乔布斯传 第417期:iCEO(3)

The problem Jobs faced was that running two companies was brutal. 乔布斯面临的问题是，同时管理两家公司是极其艰难的。 Looking back on it, he traced his health problems back to those days: 回想起来，他觉得自己的健康问

乔布斯传 第418期:iCEO(4)

When Michael Dell was asked at a computer trade show in October 1997 在1997年10月的一次计算机展销会上，迈克尔戴尔被问到 what he would do if he were Steve Jobs and taking over Apple, 如果他是史蒂夫乔布斯并接管了苹果

乔布斯传 第408期:致疯狂的人(4)

Jobs was as demanding as ever. When Clow's team flew up with a version of the text, he exploded at the young copywriter. 乔布斯一如既往地要求严格。当克劳的团队飞过去给他看一个版本的广告词时，乔布斯冲着年轻的广

乔布斯传 第409期:致疯狂的人(5)

Jobs, who could identify with each of those sentiments, wrote some of the lines himself, 其中几句是乔布斯亲自撰写的， including They push the human race forward. 包括他们推动人类向前迈进那一句。 By the time of the Boston

乔布斯传 第407期:致疯狂的人(3)

Jobs and Clow agreed that Apple was one of the great brands of the world, 乔布斯和克劳一致认为苹果是世界上最伟大的品牌之一， probably in the top five based on emotional appeal, but they needed to remind folks what was distinc

乔布斯传 第406期:致疯狂的人(2)

Recounting the scene years later, Jobs started to cry. 回忆当年的那一幕，乔布斯潸然泪下： This chokes me up, this really chokes me up. 想到这件事就会让我哽咽，真的让我哽咽。 It was so clear that Lee loved Apple so

乔布斯传 第405期:致疯狂的人(1)

Here's to the Crazy Ones 致疯狂的人 Lee Clow, the creative director at Chiat/Day who had done the great 1984 ad for the launch of the Macintosh, 李克劳是Chiat/Day广告公司的创意总监，正是他为麦金塔电脑的上市打造了震撼

乔布斯传 第404期:微软契约(7)

Jobs realized that the image of Gates looming over him and the audience was a mistake. 乔布斯意识到盖茨的脸笼罩在他和观众们的头顶是个错误。 I wanted him to come to Boston, Jobs later said. That was my worst and stupidest sta

乔布斯传 第434期:乔尼·艾弗(6)

In Ive, Jobs met his soul mate in the quest for true rather than surface simplicity. 在艾弗这里，乔布斯终于找到了灵魂伴侣。他要的是真正意义上的简洁，而不是表面功夫。 Sitting in his design studio, Ive described

乔布斯传 第435期:乔尼·艾弗(7)

That was the fundamental principle Jobs and Ive shared. 这就是乔布斯和艾弗所一致认同的基本原则。 Design was not just about what a product looked like on the surface. 设计不仅是关于产品的外观。 It had to reflect the pr

乔布斯传 第436期:乔尼·艾弗(8)

The connection between the design of a product, its essence, and its manufacturing 产品设计、产品本质和产品制造这三者之间的联系， was illustrated for Jobs and Ive when they were traveling in France and went into a kitchen suppl

乔布斯传 第437期:乔尼·艾弗(9)

After he was forced out, the process at Apple reverted to being engineer-driven. 在乔布斯被迫退出之后，这一过程又变成了以工程师为主导。 Before Steve came back, engineers would say 'Here are the guts' -- processor, hard driv

乔布斯传 第438期:工作室探奇(1)

Inside the Studio 工作室探奇 The design studio where Jony Ive reigns, on the ground floor of Two Infinite Loop on the Apple campus, 乔尼艾弗所在的设计工作室位于苹果公司园区无限循环路2号楼的一层， is shielded by tin

乔布斯传 第440期:工作室探奇(3)

He can get a sense of the sweep of the whole company, the iPhone and iPad, the iMac and laptop and everything we're considering. 他能够把握公司的全局，包括iPhone、iPad、iMac和笔记本电脑，以及其他我们正在考虑的产品。

乔布斯传 第441期:工作室探奇(4)

On this day Ive was overseeing the creation of a new European power plug and connector for the Macintosh. 我前去拜访的那天，艾弗正在监督两款模型的制作，其中一个是为欧洲市场设计的新插头，另一个是为Mac电脑设

乔布斯传 第442期:工作室探奇(5)

Early on, Mike Markkula had taught Jobs to impute -- to understand that people do judge a book by its cover 早些时候，迈克马克库拉就教过乔布斯灌输这一招。要知道，人们会根据封面来评判一本书的好坏， and there

乔布斯传 第443期:回到未来(1)

Back to the Future 回到未来 The first great design triumph to come from the Jobs-Ive collaboration was the iMac, 乔布斯和艾弗搭档之后的第一个成功之作就是iMac， a desktop computer aimed at the home consumer market that was int

乔布斯传 第439期:工作室探奇(2)

Almost every day when Jobs was healthy and in the office, 当乔布斯身体状况尚佳而且不外出时，几乎每天， he would have lunch with Ive and then wander by the studio in the afternoon. 他都会和艾弗一起吃午餐，然后去工作

乔布斯传 第444期:回到未来(2)

Jon Rubinstein, who was in charge of hardware, adapted the microprocessor and guts of the PowerMac G3, 负责硬件的部门主管乔恩鲁宾斯坦，决定采用PowerMac G3的微处理器和内核， Apple's high-end professional computer, for use

乔布斯传 第445期:回到未来(3)

By the next showing Ive had refined the playful model. 在下一次展示之前，艾弗又完善了这个模型。 This time Jobs, with his binary view of the world, raved that he loved it. 这一次，乔布斯带着他那不是杰作就是狗屎的评