The next day, after consulting with the board, Woolard called Jobs back. 第二天,经过与董事会磋商,伍拉德给乔布斯打电话。 We're going to approve this, he said. But some of the board members don't like it. 我们准备批准这项

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Among those being asked to resign was Mike Markkula, who in 1976, as a young venture capitalist, 在被要求辞职的人中,还有迈克马库拉。1976年,作为一个年轻的风险投资家, had visited the Jobs garage, fallen in love with

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As usual, he asked to take a walk, and they strolled the grounds to a redwood grove with a picnic table. 如往常一样,他建议出去散步。他们带着野餐桌踱步到一片红杉林。 He told me he wanted a new board because he wanted to

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The old board met in late July to ratify the transition. 原董事会在7月底开会,批准换届。 Woolard, who was as genteel as Jobs was prickly, was mildly taken aback when Jobs appeared dressed in jeans and sneakers, 绅士风范的伍拉德看

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Jobs also brought in Bill Campbell, 乔布斯还找来了比尔坎贝尔。 who had run marketing at Apple in the early 1980s and been caught in the middle of the Sculley-Jobs clash. 他曾经在20世纪80年代初负责苹果的市场部,然后卷入

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Over the years Jobs would bring in some strong leaders to serve on the Apple board, 这些年来,乔布斯请到很多优秀的领导者加入苹果董事会, including Al Gore, Eric Schmidt of Google, Art Levinson of Genentech, 包括美国前副总

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He delivered a carefully crafted presentation, using no notes, on why Apple's sales had fallen by 30% over the previous two years. 他的演讲精雕细琢,不用笔记,解释了为什么苹果的销售额在两年间下滑了30%。 There are a l

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The Microsoft Pact 微软契约 The climax of Jobs's August 1997 Macworld appearance was a bombshell announcement, 1997年8月,乔布斯在Macworld大会上演讲的高潮部分,是一个出人意料的公告, one that made the cover of both Ti

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Under Amelio, the showdown had become explosive. 在阿梅里奥时期,微软跟苹果已经全面摊牌。 Microsoft refused to commit to developing Word and Excel for future Macintosh operating systems, which could have destroyed Apple. 微软拒绝

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When the leadership issue was partly resolved by Amelio's ouster, one of Jobs's first phone calls was to Gates. 当阿梅里奥的驱逐者部分地解决了领导权的问题后,乔布斯首先打电话的对象之一就是盖茨。 Jobs recalled:

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Gates and his chief financial officer, Greg Maffei, made the trip to Palo Alto to work out the framework for a deal, 盖茨和他的首席财务官格雷格马菲一起到帕洛奥图去设计合作框架, and then Maffei returned alone the followi

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During his Macworld keynote address, Jobs walked through the details of the Microsoft deal. 在Macworld大会的主题演讲中,乔布斯介绍了跟微软合作的细节。 At first there were groans and hisses from the faithful. 一开始,那些忠

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I happen to have a special guest with me today via satellite downlink, he said, 今天我恰巧有位卫星连线的特殊客人...他说, and suddenly Bill Gates's face appeared on the huge screen looming over Jobs and the auditorium. 然后突然间

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In order to evoke the spirit of Dead Poets Society, Clow and Jobs wanted to get Robin Williams to read the narration. 为了让人们联想到《死亡诗社》的精神,克劳和乔布斯想让罗宾威廉姆斯朗读这段旁白。 His agent said

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Most were Jobs's personal heroes. 这些人大多是乔布斯心目中的偶像。 They tended to be creative people who had taken risks, defied failure, and bet their career on doing things in a different way. 他们都富有创造性,敢于冒险,

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The narration by Richard Dreyfuss worked well, but Lee Clow had another idea. 理査德德莱福斯读的旁白效果很好,但是李克劳有了另一个想法。 What if Jobs did the voice-over himself? 如果乔布斯自己读这段画外音会怎

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Ever since he left the apple commune, Jobs had defined himself, and by extension Apple, as a child of the counterculture. 自从参加了苹果农场之后,乔布斯就把自己定义为一个反主流文化的孩子,这个定义也延伸到了苹果

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Starting with the Think Different campaign, and continuing through the rest of his years at Apple, 从非同凡想宣传活动开始,并且在乔布斯在苹果公司的岁月里一直延续了下去的一个惯例, Jobs held a freewheeling three

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iCEO iCEO As he was finishing work on the Think Different ad, Jobs did some different thinking of his own. 当非同凡想广告的制作接近尾声时,乔布斯有了些新想法。 He decided that he would officially take over running the compan

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For a few more weeks Jobs and the board kept looking for a permanent CEO. 接下来几个星期,乔布斯和董事会一直在寻找一位正式的CEO。 Various names surfaced -- George M. C. Fisher of Kodak, Sam Palmisano at IBM, Ed Zander at Sun

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