乔布斯传 第488期:木材 石头 钢铁 玻璃(4)

Many of Jobs's passions came together for Manhattan's Fifth Avenue store, which opened in 2006: 苹果位于曼哈顿第五大道上的零售店在2006年开业，这家新开张的店面把乔布斯的很多创意激情集结到了一起： a cube,

乔布斯传 第487期:木材 石头 钢铁 玻璃(3)

Another notable feature of the stores was the Genius Bar. 苹果零售店的另一个特色就是天才吧。 Johnson came up with the idea on a two-day retreat with his team. 这是约翰逊和他的团队用两天外出静思的时间想出来的。

乔布斯传 第490期:连点成线(1)

Connecting the Dots 连点成线 Once a year Jobs took his most valuable employees on a retreat, which he called The Top 100. 每年，乔布斯都会带着他最有价值的员工进行一次百杰外出集思会。 They were picked based on a simpl

乔布斯传 第356期:向库比蒂诺蹒跚前进(3)

He was, in fact, eager to sell everything, and he pushed that approach. 事实上，他是渴望把公司全部卖掉，因此他着力推荐这个方式。 When you take a close look, you'll decide you want more than my software, he told them. 如果你

乔布斯传 第366期:在幕后彷徨(2)

And yet when the cup of power neared his lips, he became strangely hesitant, reluctant, perhaps coy. 然而，当回归的时机真的到来时，他却有一种奇怪的游移不定的感觉。 He returned to Apple officially in January 1997 as a pa

乔布斯传 第486期:木材 石头 钢铁 玻璃(2)

Jobs particularly focused on the staircases, which echoed the one he had built at NeXT. 乔布斯尤其关注楼梯的设计，苹果零售店的楼梯和他以前为NeXT办公楼设计的楼梯如出一辙。 When he visited a store as it was being

乔布斯传 第485期:木材 石头 钢铁 玻璃(1)

Wood, Stone, Steel, Glass 木材，石头，钢铁，玻璃 On May 19, 2001, the first Apple store opened in Tyson's Corner, Virginia, 2001年5月19日，第一家苹果零售店在弗吉尼亚州的泰森角开业了。 with gleaming white counters,

乔布斯传(MP3+中英字幕) 第484期:苹果样板店(6)

Jobs liked to tell the story -- and he did so to his team that day 乔布斯喜欢向人们讲述故事--那天，他对团队也讲了这些故事， about how everything that he had done correctly had required a moment when he hit the rewind button

乔布斯传 第483期:苹果样板店(5)

Johnson arrived at Jobs's office early that Tuesday and told him about his sudden insight that they needed to reconfigure the stores. 周一一大早，约翰逊就来到乔布斯的办公室，告诉丁他那临时冒出的关于重新组织商店格局

乔布斯传(MP3+中英字幕) 第482期:苹果样板店(4)

When Drexler came to see the prototype, he had some criticisms: 德雷克斯勒看到接近完工的模拟商店之后，提出了一些批评： I thought the space was too chopped up and not clean enough. 空间太琐碎了，还不够干净。 The

乔布斯传 第481期:苹果样板店(3)

Sometimes he made Drexler, Larry Ellison, and other trusted friends come look. 有时，他也会让德雷克斯勒、拉里埃利森以及其他可以信赖的伙伴过来看看。 On too many weekends, when he wasn't making me watch new scenes from

乔布斯传 第455期:iMac发布会(2)

After showing the grid of Apple's new product strategy and going through some slides about the new computer's performance, 在用幻灯片展示了苹果公司新的产品策略和新计算机的性能之后， he was ready to unveil his new baby. 他准

乔布斯传 第454期:iMac发布会(1)

The Launch, May 6, 1998 iMac发布会：1998年5月6日 With the launch of the original Macintosh in 1984, Jobs had created a new kind of theater: 在1984年的Mac电脑发布会上，乔布斯就创造了一套新的舞台效果： the product debut

乔布斯传 第453期:回到未来(11)

They made another attempt. No, no, Jobs complained. This isn't working at all. 工作人员又尝试了一次。不对，不对。乔布斯抱怨道，这根本不行。 The next time, the lights were bright enough, but they came on too late. 又试了

乔布斯传 第452期:回到未来(10)

As always, Jobs was compulsive in preparing for the dramatic unveiling. 一直以来，乔布斯都会绞尽脑汁准备掲幕时那戏剧性的一刻。 Having stopped one rehearsal because he was angry about the CD drive tray, 就在上次的预演因

乔布斯传 第451期:回到未来(9)

Lee Clow was preparing a series of colorful magazine ads, 李克旁正在准备一系列彩色的杂志广告， and when he sent Jobs the page proofs he got an outraged phone call in response. 他给乔布斯发了一些排版后的打样，很快便接

乔布斯传 第450期:回到未来(8)

They suspended the rehearsal, and for a while it seemed as if Jobs might cancel the entire product launch. 他们停止了预演，接下来的那一刻，大家认为乔布斯似乎要取消整个产品发布会。 Ruby looked at me as if to say, 'A

乔布斯传 第449期:回到未来(7)

As the deadline for completing the iMac drew near, Jobs's legendary temper reappeared in force, 离iMac完工的日子越来越近了，乔布斯那传说中的坏脾气又冒了出来， especially when he was confronting manufacturing issues. 尤其是

乔布斯传 第396期:波士顿Macworld大会(1)

Macworld Boston, August 1997 波士顿Macworld大会 The staff memo announcing the repricing of Apple's stock options was signed Steve and the executive team, 1997年8月员工收到了宣布苹果股票期权重新定价的备忘录，上面是这样签

乔布斯传 第389期:阿梅里奥出局(10)

On his first Thursday back at Apple, Jobs called for a telephonic board meeting and outlined the problem. 在回到苹果的第一个周四，乔布斯召集了董事会电话会议，提出了这个问题。 The directors balked. They asked for time