乔布斯传 第435期:乔尼·艾弗(7)
英语课
That was the fundamental principle Jobs and Ive shared. 这就是乔布斯和艾弗所一致认同的基本原则。
Design was not just about what a product looked like on the surface. 设计不仅是关于产品的外观。
It had to reflect the product's essence. 而且必须要反映出产品的精髓。
"In most people's vocabularies, design means veneer," Jobs told Fortune shortly after retaking the reins 1 at Apple. “在大多数人看来,设计就和镶嵌工艺差不多,”乔布斯在重新接管苹果后对《财富》杂志说,
"But to me, nothing could be further from the meaning of design. “但是对于我而言,‘设计’一词绝无任何引申含义。
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers." 设计是一个人工作品的核心灵魂,并最终由外壳表达出来。”
As a result, the process of designing a product at Apple was integrally related to how it would be engineered and manufactured. 这样一来,苹果公司的产品设计过程就和工程及制造结合到了一起。
Ive described one of Apple's Power Macs. 艾弗这样描述苹果Power Mac系列:
"We wanted to get rid of anything other than what was absolutely essential," he said. “只要不是绝对必需的部件,我们都会想办法去掉,”他说,
"To do so required total collaboration 2 between the designers, the product developers, the engineers, and the manufacturing team. “为达成这一目标,就需要设计师、产品开发人员、工程师以及制作团队的通力合作。
We kept going back to the beginning, again and again. 我们一次次地返回到最初,不断问自己:
Do we need that part? Can we get it to perform the function of the other four parts?" 我们需要那个部分吗?我们能用它实现其他4部分的功能吗?”
感情,激情; 缰( rein的名词复数 ); 控制手段; 掌管; (成人带着幼儿走路以防其走失时用的)保护带
- She pulled gently on the reins. 她轻轻地拉着缰绳。
- The government has imposed strict reins on the import of luxury goods. 政府对奢侈品的进口有严格的控制手段。
n.合作,协作;勾结
- The two companies are working in close collaboration each other.这两家公司密切合作。
- He was shot for collaboration with the enemy.他因通敌而被枪毙了。
标签:
乔布斯传