标签:乔布斯新传 相关文章
But what truly devastated Jobs was that he was not, after all, chosen as the Man of the Year. 但真正伤害了乔布斯的是,他终究没能被选为年度人物。 As he later told me: Time decided they were going to make me Man of the Year, 正如
Machines of the Year 年度机器 As 1982 drew to a close, Jobs came to believe that he was going to be Time's Man of the Year. 随着1982年临近尾声,乔布斯开始相信,自己将成为《时代》杂志的年度人物。 He arrived at Texa
From his father Jobs had learned that 乔布斯从父亲身上学到, a hallmark of passionate craftsmanship is making sure that 充满激情的工艺就是要确保 even the aspects that will remain hidden are done beautifully. 即使是隐藏的部
Jobs obsessed with equal intensity about the look of what would appear on the screen. 乔布斯对于屏幕上显示的内容也同样痴迷。 One day Bill Atkinson burst into Texaco Towers all excited. 有一天,比尔阿特金森兴奋地冲进德
Every month or so, Manock and Oyama would present a new iteration based on Jobs's previous criticisms. 每一个月左右,马诺克和大山都会将这样的流程重复一次,当然是根据乔布斯前一次的枇评进行了改进。 The late
Competition 竞争 When IBM introduced its personal computer in August 1981, Jobs had his team buy one and dissect it. 1981年8月,IBM推出了他们的个人电脑,乔布斯让自己的团队买了一台并进行了详细的分析。 Their conse
For all of his obnoxious behavior, Jobs also had the ability to instill in his team an esprit de corps. 乔布斯虽然有很多让人讨厌的行为,但他也能给自己的队伍注入团队精神。 After tearing people down, he would find ways
Jobs and Belleville, along with Apple veteran Rod Holt (the guy Jobs enlisted to design the first power supply for the Apple II), flew to Japan to figure out what to do. 乔布斯和贝尔维尔,以及苹果的资深员工罗德霍尔特(帮乔布斯
For the next two days there were presentations by various team leaders and the influential computer industry analyst Ben Rosen, 接下来的两天,各团队的负责人和颇具影响力的计算机行业分析师本罗森都发表了演讲, with
At the rehearsal the night before the launch, nothing was working well. 在发布仪式前夜的预演中,这一切都没能顺利进行。 Jobs hated the way the animation scrolled across the Macintosh screen, and he kept ordering tweaks. 乔布斯讨
Publicity Blast 爆炸式宣传 Over the years Steve Jobs would become the grand master of product launches. 多年来,史蒂夫乔布斯已成为产品发布大师。 In the case of the Macintosh, the astonishing Ridley Scott ad was just one of th
January 24, 1984 1984年1月24日 On the morning that he and his teammates completed the software for the Macintosh, 和同事完成麦金塔软件的那个早晨, Andy Hertzfeld had gone home exhausted and expected to stay in bed for at least a da
The Prototype 苹果样板店 When Jobs finally presented the idea, the board was not thrilled. 当乔布斯说出他开苹果零售店的设想时,董事会成员并未露出喜悦之情。 Gateway Computers was going down in flames after opening
When Johnson came back in January 2000 to be interviewed again, Jobs suggested that they take a walk. 2000年1月,约翰逊来参加第二轮面试,乔布斯建议他们一起出去走走。 They went to the sprawling 140-store Stanford Shopping
The Customer Experience 顾客体验 Jobs hated to cede control of anything, especially when it might affect the customer experience. But he faced a problem. 乔布斯不喜欢失去对任何事情的控制,尤其是关系到顾客体验的事情。但
The company had not only a new logo, but a new name. 公司现在不仅有了新的标识,还有了个新名字。 No longer was it Next. It was NeXT. 它不再叫Next,而变成了NeXT。 Others might not have understood the need to obsess over a
At the beginning of November 1985, just five weeks after Apple filed suit against him, 1985年11月初,苹果对乔布斯提起诉讼5周后, Jobs wrote to Eisenstat and asked for a dispensation. 乔布斯就写信给艾森斯塔特,要求取消诉
Jobs decreed that the computer should be an absolutely perfect cube, 乔布斯规定,计算机必须是绝对完美的立方体, with each side exactly a foot long and every angle precisely 90 degrees. 每条边都正好一英尺长,每个角都是
Cunningham was appalled. This is going to reflect badly on you, she told him. 坎宁安震惊了。这会给你带来负面影响。她告诉乔布斯。 Finally he backed down. He decided that he would give the reporters a copy of the resignation le
Markkula, in his subdued way, was also offended. 马库拉的反应虽然较为平和,但也觉得愤怒。 He took some top executives he had secretly lined up before he left. 他在走之前就偷愉笼络了一批高层管理人员,带走了他们