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There was no vision of there's going to be an iPod, then an iPhone, then an iPad. 我们一开始并不知道后来会出现iPod iPhone和iPad However, there was a vision that we're going to be more consumer, 不过 我们对公司的大方向十分明
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Apple's ethos, defined by that Think Different slogan, 苹果非同凡想的企业精神 turned out to be a remarkably valuable business philosophy. 是一种很有价值的经营理念 It had helped the company reinvent computing and retailing, 它帮
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Even so, some in the music industry thought Apple might be able to help. 不过 有些唱片公司却相信苹果公司能助他们一臂之力 In 2002, a delegation of music executives travelled to Apple's headquarters 2002年 由各音乐公司主管
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About a year ago, I was diagnosed with cancer. 一年前 我被诊断出患了癌症 I had a scan at 7.30 in the morning 早上7点半 我做了一个扫描 and it clearly showed a tumour on my pancreas. 它清楚地显示出我的胰腺上长了个瘤
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I met both steves, steve jobs and steve wozniak 两个史蒂夫我都见过, 史蒂夫乔布斯和史蒂夫沃兹， At a meeting of the homebrew computer club In palo alto. 在Palo Alto一个个人电脑俱乐部的 聚会上. Our first meeting was
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the news that steve jobs had finally logged out Steve Jobs去世的新闻铺天盖地， made headlines everywhere. 成为世界各地的头版头条. this man really had changed the world. 这个人真的改变了世界. when you grow up, you tend t
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Steve Jobs was racing to ensure the Macintosh 乔布斯想要先声夺人 was the first personal computer to have icons on the screen. 确保Macintosh是第一台屏幕上有图标的个人电脑 But just before it was due to be unveiled, 而就在Ma
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People who've done that have another angle on, er, 真正接触过电子设备的人 whether technology is bad or good. 对科技的利弊有更客观的判断 They think that technology that pushes them around is bad 他们认为 如果科技控制了
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and a lot of people have set off to find out what that was, 许多人想找回生活的意义 you know whether it's the road or the Indian mystics, whatever it might be, 有人去流浪，有人在印度神秘仪式里寻找答案 and the hippie move
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A surprising number of people who came along as hippies 二十世纪六七十年代的许多嬉皮士和反主流文化运动先锋 and counter-culture folks in the '60s and '70s 其实到头来 wound up going into business. 最终都从商了 Busine
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There are some great partnerships, aren't there, in the world? 这世上有一些伟大的拍档 对吧？ One thinks of Lennon and McCartney and you and Steve Jobs. 说到这个 人们会想到列侬和麦卡特尼 还有就是你和乔布斯 Who wa
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The Homebrew Computer Club had ideas of how small, little people 家酿电脑俱乐部的理念是 who knew things about computers 那些懂计算机技术的小人物 could change the world, could become masters. 可以改变和主宰这个世界 Th
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Stay hungry. Stay foolish. 求知若饥 虚怀若愚 It's impossible to ask that how many people he deeply influenced directly or indirectly. 有无数人直接或间接地受到他的深刻影响 But it's certain that the Steve Jobs ripple effect wi
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Steve was always absolutely incredibly interested in hands. 一直以来 史蒂夫对双手有着极大的兴趣 In fact, he would stand in meetings and sometimes be sitting there looking at his hands. 不管是站着开会还是坐着休息 有时候他
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He sold his Apple stock 他卖了其苹果股票 so Steve Jobs had $100 million. 得到1亿美元 And he had enough money 因为这样他拥有足够的资金 that he could spend money until he was satisfied 可以用来令到每件事 that he was do
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Steve had this amazing insight 乔布斯有灵感开发 into building a new technology 一项新的技术 called the Macintosh 叫做Macintosh and what he saw at Xerox Parc 他是在帕罗奥图的施乐研究中心 which was the mouse and the icons
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Steve Wozniak was going to give the plans 沃兹尼瓦克本来想将电脑 for the computer away for free, 免费送给人使用 but Steve Jobs convinced him 但乔布斯游说他 they could sell the computer. 将电脑卖给别人 On April 1, 1976,
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They may be witnessing their global superpower influence decline in the face of challenges from other emerging players on the world stage, but Americans have been voted the world's coolest nationality in an international poll。 Social networking sit
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Here's to the Crazy Ones 致疯狂的人 Lee Clow, the creative director at Chiat/Day who had done the great 1984 ad for the launch of the Macintosh, 李克劳是Chiat/Day广告公司的创意总监，正是他为麦金塔电脑的上市打造了震撼
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By 1996 Apple's share of the market had fallen to 4% from a high of 16% in the late 1980s. 到1996年，苹果的市场份额已经从80年代末的高达16%下降到4%。 Michael Spindler, the German-born chief of Apple's European operations who had
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