时间:2018-12-25 作者:英语课 分类:美语怎么说


英语课

   KAT在北京学汉语,她的中国朋友要是遇到了不知道用美语怎么说的词,就会来请教她。今天是吴琼要问的:团购。


  WQ: KAT, 我这里有一些螃蟹和大虾,你想要么?
  KAT: Of course! I love sea food!
  WQ: 去我家拿吧! 全给你,不要钱!
  KAT: Wow...Wuqiong, that's really nice of you! Are you sure you don't want them?
  WQ: 你不知道,这些都是我团购买来的,太多了,吃不了! 我还有餐券,电影票,健身卡,都是团购来的,好多都快到期了,我又没时间去。对了,“团购”在美语里怎么说呢?
  KAT: It's called "group buying." It is a very popular marketing 1 gimmick 2 now. A lot of my friends back in the U.S. are just as obsessed 3 with group buying as you are!
  WQ: 呵呵,我的确是个“团购控”! 不过你刚才说 Group buying is a marketing gimmick, 什么是gimmick?
  KAT: Gimmick, g-i-m-m-i-c-k, gimmick, 是花招,噱头。I call group buying a gimmick because it's used by retailers 4 to attract more people to buy products of mediocre 5 quality and popularity.
  WQ: 你说得有道理。团购是个促销的花招,一般推出团购的都是小店,新店,团购的东西也不是什么名牌抢手货。I don't think I can ever get a discount on LV purses through group buying.
  KAT: That's right. In that sense, group buying is just another form of price war.
  WQ: Price war? 价格战?
  KAT: 对。People use group buying because they want the discount. They want to buy things at a lower price.
  WQ: 对,其实这和返券、打折差不多,都是商家在打价格战。不过,我也不傻,等他们把价格升上去了,我就不买了,就去找新的团购货!
  KAT: Haha, that's exactly how you became a group buying maniac 6! 好了,说说你今天都学了什么吧!
  WQ: 第一:团购是group buying
  第二:花招,噱头是gimmick;
  第三:价格战是price war.

1 marketing
n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 gimmick
n.(为引人注意而搞的)小革新,小发明
  • He dismissed the event as just a publicity gimmick.他不理会这件事,只当它是一种宣传手法。
  • It is just a public relations gimmick.这只不过是一种公关伎俩。
3 obsessed
adj.心神不宁的,鬼迷心窍的,沉迷的
  • He's obsessed by computers. 他迷上了电脑。
  • The fear of death obsessed him throughout his old life. 他晚年一直受着死亡恐惧的困扰。
4 retailers
零售商,零售店( retailer的名词复数 )
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
5 mediocre
adj.平常的,普通的
  • The student tried hard,but his work is mediocre. 该生学习刻苦,但学业平庸。
  • Only lazybones and mediocre persons could hanker after the days of messing together.只有懒汉庸才才会留恋那大锅饭的年代。
6 maniac
n.精神癫狂的人;疯子
  • Be careful!That man is driving like a maniac!注意!那个人开车像个疯子一样!
  • You were acting like a maniac,and you threatened her with a bomb!你像一个疯子,你用炸弹恐吓她!
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