SSS 2011-02-02

Companies spend billions on advertising every year. But they're not just pushing productsthey're selling their brand's personality, too. Think: Red Bull. What comes to mind? Most people say things like speed...power...hyper...extreme. Well, a pair of

SSS 2011-02-01

This is Scientific Americans 60-Second Science. Im John Matson, Got a minute? Imagine a pinball machine on multi-ball modeonly the balls are the size of planets. The early solar system was such a rough-and-tumble place. That chaotic environment produ

SSS 2011-01-19

This is Scientific American's 60-Second Science. I'm Cynthia Graber. This will just take a minute. It's one of the oldest moves in teen dating. Head to a scary movie. As soon as the scary music kicks in, your date cuddles closer for comfort. Well, so

SSS 2011-01-10

This is Scientific American's 60-Second Science. I'm Christopher Intagliata. Got a minute? The Apollo moon missions ended almost 40 years ago. But for lunar scientists, they're gifts that keep on giving. Researchers studying rocks brought back by ast

SSS 2012-07-11

Interesting sound. I would have guessed a Wild West performer was practicing with a bullwhip while also vacuuming. But no. That sound [SOUND] is apparently produced by the aurora borealis, the northern lights. [SOUND] Since 2000 researchers at Finlan

SSS 2012-07-10

Here is news that you don't want to hear sitting down. Okay, are you standing up? Cutting down the amount of time spent sitting down might add years to average life expectancy. Xxx as report in the journel BMJ open. Office jobs, long commutes and cat

SSS 2012-07-06

This is scientific American-60 second science,I'm Evelyn Lamb.Got a minute? In our dark of night, he is like one of the newest cosmology discoveries to compound Hubble Telescope.A massive entry galaxy cluster.The air fly covers a feeling normal galxy

SSS 2012-04-18

As it ages white paper turns a distinctive yellow. But why? To find out, scientists artificially aged modern paper to reveal the changes on the molecular level. The research is in the Journal Physical Review Letters. For 48 days, three unbleached pap

SSS 2012-04-10

This is scientific American 60 second Science, I am Christopher Intagliata, got a minute? Free smart phone apps might seem like a deal. But they can have a hidden cost: your phone's battery life. That's because free apps often serve up ads, which can

SSS 2012-03-19

This is Scientific American 60 Second Science, I am Christopher Intagliata, got a minute. Scientists discover new species all the timeon the order of 15,000 a year. One of the latest additions to the tree of life is a new type of leopard frog. Which

SSS 2012-03-15

This is Scientific American 60 Second Science, I am Karen Hopkin, this will just take a minute. Every year, about 10 million tons of paper winds up in American landfills and incinerators, which is not only wasteful but adds CO2 to the atmosphere. Rec

SSS 2012-03-07

This is Scientific American 60 second Science, I am Sophie Bushwick, got a minute~ Theyre called hydogels: Jell-O-like materials made of networks of long-chain molecules in water. And theyre as flexible as living tissue. But hydrogels could not recov

SSS 2012-03-06

This is Scientific American 60 Second Science, I am Cynthia Graber, this will just take a minute~ How can we search for life on exoplanets? Step one: examine the Earth as if it were an exoplanet. Thats the idea behind a recent look at earthshine. Res

SSS 2012-06-14

Plants that use animals to disperse their seeds can find themselves in a pickle: They need to make fruit tasty enough to entice the local fauna, but they also need to make sure that their animal asssistants don't digest the very seeds that are meant

SSS 2012-06-12

In the day of the dinosaur, insects had wingspans of nearly 2.5 feet. So why are today's bugs so puny? According to researchers at U.C. Santa Cruz, we may have birds and bats to thank. Their concludes appear in the Proceedings of the National Academy

SSS 2012-06-07

Sometimes women and men break a nail working on a tough task. Because our keratin claws are no match for the club-like appendages of a critter called the peacock mantis shrimp. They can hammer through crab exoskeletons and even mollusk shells to find

SSS 2012-06-05

This is Scientific American's 60 seconds science. I'm Kellen Horgon. This will just take a minute. Have you ever wondered what happens to mosquitos in the rain, a raindrop is like 15 times heavier than those little suckers. So getting hit by one, he'

SSS 2012-06-04

This is Scientific Americans 60 second science, I am John Matson. Were just hours away from the last transit of Venus until the year 2117. A transit is when a planet passes in front of the sun, revealing itself as a tiny black dot on the suns face. T

SSS 2012-01-18

True to their names, boa constrictors squeeze the life out of their prey. But how dose a boa know its enough for a rat? The snake listens, for a heart beat. When it stops, thats a cue to let go, according to a study in the Journal biology letters. Re

SSS 2012-01-19

On election day, where do you vote? If its in a church, you might be inclined to vote more conservatively than if you cast your ballot at a school or government building. Thats according to reserch published in the international journal for the psych