We were designing the Apple II. And we really had some, 当时我们正在设计Apple II some much higher ambitions for the Apple II. 我们对它充满了期待 Woz's ambitions were he wanted to add color grahpics. Woz希望实现彩色图形界面
And he a bit invest in oiling and gas deals and kind of staying at home, doing that sort of thing. 他在家投资石油、天然气之类的生意 And he, I think, was, was kind of ask him get back into something. And Mike and I hit it off very well
er you know, throughout the years in business, I found something, 在生意场多年,我发现一个现象 which was I always ask why we do things, 我做事前总问为什么 and the answers you inevitably get are oh thats just the way its done, 可
Not rocket science? 不是什么深奥的技术? Its not rocket science. 不是 Now...when you were first coming in contact with these computers and inventing them before the HP1900, 最早接触HP1900时 you do talk about writing programs. 你谈到
I learned APL, you know, obviously, is part of the reason why I'm going through life sideways. 我学了APL,很明显它丰富了我的人生 Was it you look back and consider it, enriching experience that taught you to think in a different way, or
Central to the development of the personal computers was the pioneering work being done at Xerox Palo Alto Research Center, which Steve first visited in 1979. 1979年乔布斯第一次拜访施乐Palo Alto研究中心, 在PC成形之初,Palo Alto研究
When you have a monopolies market share, the company is not any more successful. 这些已经垄断市场的公司很难靠新产品提高业绩 So the people who can make the company more successful are sales and marketing people. 要想提高业绩还
Sure. You mentioned IBM, when IBM entered the market, was that a daunting thing for you at apple? 的确如此。你提到IBM,IBM进入PC市场是不是对苹果构成了威胁? Oh sure. I mean here was apple, you know a 1 billion dollar company,
I finally got fed up and just went outside and found David Kelly design, 把我搞烦了,我找到David Kelly设计公司 I asked him to design me a mouse in 90 days and we had a mouse that we can build for 15 bucks and that was phenomenally reliab
So we had a little bit of that problem at apple. 苹果也有这方面的问题 And that problem eventually resulted in the Lisa, which had its moment of brilliance, 这些问题最终导致Lisa电脑失败 in a way it was very far ahead at its timeb
No one else thought so, but it turned out we were right. 其他人并不这样想,但事实证明我们做的没错 And as we evolved the Mac, it became very clear that, this was also a way of re-inventing Apple. 在研发Mac的过程中,我越发觉
But there were two visits you saw and you brought some people back with you, 听说你去参观了两次,第二次你带了些人去 and what happened the next time, they made you cool your heels for a while. 对方是不是让你们坐了冷板凳?
The Homebrew Computer Club had ideas of how small, little people 家酿电脑俱乐部的理念是 who knew things about computers 那些懂计算机技术的小人物 could change the world, could become masters. 可以改变和主宰这个世界 Th
After several new product lines had failed to take off, 随后 几个新的系列产品都相继流产 the income from the Apple II was keeping the company alive. 是来自于苹果机二代的收入让公司维持了下去 But Apple's hopes of a rev
A computer expert will show you the system that's right for you. 电脑专家将会为你展示真正适合你的系统 It was the opening shot of a battle that would rage for 15 years. 这为其后IBM跟苹果之间长达15年的激烈竞争拉开了序
There are some great partnerships, aren't there, in the world? 这世上有一些伟大的拍档 对吧? One thinks of Lennon and McCartney and you and Steve Jobs. 说到这个 人们会想到列侬和麦卡特尼 还有就是你和乔布斯 Who wa
A surprising number of people who came along as hippies 二十世纪六七十年代的许多嬉皮士和反主流文化运动先锋 and counter-culture folks in the '60s and '70s 其实到头来 wound up going into business. 最终都从商了 Busine
So I guess... I think the web, if we look back 10 years back now. 如果将来回顾计算机发展历史 The web is going to be a defining technology a defining social moment for computing. web技术必然成为重要的里程碑 I think it's going
To me, we actually went an ad line earlier with Apple, 苹果以前有一条广告: that the personal computer was the bicycle of mind, 计算机是思想的自行车 and I believe that with every bone in my body, that of all the inventions of huma
and a lot of people have set off to find out what that was, 许多人想找回生活的意义 you know whether it's the road or the Indian mystics, whatever it might be, 有人去流浪,有人在印度神秘仪式里寻找答案 and the hippie move
- 《名人传记》之乔布斯亿万富豪嬉皮士12:让观众眼前一亮
- 《名人传记》之乔布斯亿万富豪嬉皮士88:科技需要以人为本
- 《名人传记》之乔布斯如何改变世界7:身陷窘境 进退维谷
- 《名人传记》之乔布斯如何改变世界5:第一台个人计算机
- 《名人传记》之乔布斯如何改变世界4:苹果一代
- 《名人传记》之乔布斯如何改变世界3:一半技术宅 一半嬉皮士
- 《名人传记》之乔布斯如何改变世界1:他改变了我们的生活
- 《名人传记》之乔布斯如何改变世界12:一个天才的想法
- 《名人传记》之乔布斯如何改变世界11:鲍勃·迪伦和披头士的粉丝
- 《名人传记》之乔布斯如何改变世界14:音乐的国度没有时差
- 《名人传记》之李小龙如何改变世界101:电影必须更好地接近现实生活
- 《名人传记》之李小龙如何改变世界96:一个民族英雄的角色
- 《名人传记》之李小龙如何改变世界97:一次意义非凡的旅行
- 《名人传记》之李小龙如何改变世界98:永不言败 坚持不懈
- 《名人传记》之李小龙如何改变世界99:央视热播“李小龙传奇”
- 《名人传记》之李小龙如何改变世界100:香港-世界动作电影的中心
- 《名人传记》之李小龙如何改变世界102:李小龙的功夫备受赞誉
- 《名人传记》之李小龙如何改变世界103:将武术展现给世界
- 《名人传记》之李小龙如何改变世界104:来也匆匆 去也匆匆
- 《名人传记》之李小龙如何改变世界105:李小龙只有一个
- 《名人传记》之乔布斯亿万富豪嬉皮士12:让观众眼前一亮
- 《名人传记》之乔布斯亿万富豪嬉皮士88:科技需要以人为本
- 《名人传记》之乔布斯如何改变世界7:身陷窘境 进退维谷
- 《名人传记》之乔布斯如何改变世界5:第一台个人计算机
- 《名人传记》之乔布斯如何改变世界4:苹果一代
- 《名人传记》之乔布斯如何改变世界3:一半技术宅 一半嬉皮士
- 《名人传记》之乔布斯如何改变世界1:他改变了我们的生活
- 《名人传记》之乔布斯如何改变世界12:一个天才的想法
- 《名人传记》之乔布斯如何改变世界11:鲍勃·迪伦和披头士的粉丝
- 《名人传记》之乔布斯如何改变世界14:音乐的国度没有时差
- 《名人传记》之李小龙如何改变世界101:电影必须更好地接近现实生活
- 《名人传记》之李小龙如何改变世界96:一个民族英雄的角色
- 《名人传记》之李小龙如何改变世界97:一次意义非凡的旅行
- 《名人传记》之李小龙如何改变世界98:永不言败 坚持不懈
- 《名人传记》之李小龙如何改变世界99:央视热播“李小龙传奇”
- 《名人传记》之李小龙如何改变世界100:香港-世界动作电影的中心
- 《名人传记》之李小龙如何改变世界102:李小龙的功夫备受赞誉
- 《名人传记》之李小龙如何改变世界103:将武术展现给世界
- 《名人传记》之李小龙如何改变世界104:来也匆匆 去也匆匆
- 《名人传记》之李小龙如何改变世界105:李小龙只有一个