Where advertising and entertainment converge, Advertainment creates a lasting memory in the minds of viewers by engaging them through visual storytelling. Advertainment is a shift away from product-centric messaging and has become the most powerful strategy for marketers to create an authentic emotional connection with their brand.

Branded content or brand clips, commercials vignettes that are packaged like mini-movies and barely mention the advertiser’s name.
> Brian Dnazis, Chief Revenue Officer at [Virool] was quoted saying "This is the year of advertainment!" More and more advertisers are shifting towards creating entertaining and meaningful advertainment rather than 15 - 30 second infomercials.

Where there is so much 1) racket, there must be something 2) out of kilter. I think that between the Negroes of the South and the women at the North, all talking about rights, the white men will be in

发表于:2018-11-28 / 阅读(473) / 评论(0) 分类 疯狂英语2002年

Diamond “I love this woman!”----There’s a better way to do it, says the ad: Give her a diamond, or a 1) bunch of them, and she’ll love you back. Which makes me ask, “Why a diamond?” Why no

发表于:2018-11-28 / 阅读(397) / 评论(0) 分类 疯狂英语2003年

My name is Melissa. I’m the assistant manager of the Virgin, megastore in Briton. Let’s talk about the customers and their tastes-the changing face of the customer. Are you selling more CDs these

发表于:2018-12-12 / 阅读(312) / 评论(0) 分类 华尔街中级英语

本单元是关于 写广告的对话 Alice: Right, how does this sound? Wanted: student or young professional... Tim: ... male student or young professional. Alice: Ok. From the top. Wanted: male student or young professional for bright, sunny room in flatshar

发表于:2018-12-26 / 阅读(287) / 评论(0) 分类 公寓伙伴

BBC interviewer: It's probably true to say that women have been affected more than men by recent changes in the way we actually live. Over a hundred years ago people began to question whether men were

发表于:2018-12-26 / 阅读(340) / 评论(0) 分类 中级英语听力

BBC interviewer: It's probably true to say that women have been affected more than men by recent changes in the way we actually live. Over a hundred years ago people began to question whether men were really so much wiser, stronger, altogether more s

发表于:2018-12-27 / 阅读(340) / 评论(0) 分类 北外英语中级听力

新编英语教程第四册unit06_1_Insights_into_Advertisinng

发表于:2018-12-29 / 阅读(316) / 评论(0) 分类 新编大学英语阅读部分

Business. 商业。 Advertising on mobile phones. 手机广告。 Attack of the covert commercials. 广告的偷袭。 Digital ads are popping up in irritating places. 数字广告总是防不胜防。 EVERYONE hates digital ads. Yet the ads pay for

发表于:2018-12-31 / 阅读(337) / 评论(0) 分类 经济学人商业系列

AMERICAN MOSAIC - When It Ain't Right to Use 'Ain't' in English, and When It Is By Dana Demange and Nancy Steinbach Broadcast: Friday, December 16, 2005 (MUSIC) HOST: Welcome to AMERICAN MOSAIC, in VO

发表于:2019-01-02 / 阅读(443) / 评论(0) 分类 American Mosaic

坚持不懈,直到成功。 我们每天的奋斗就像对参天大树的一次砍击,头几刀可能了无痕迹。每一击看似微不足道,然而,累积起来,巨树终会倒下。这恰

发表于:2019-01-03 / 阅读(389) / 评论(0) 分类 四六级词汇与结构练习

By Barry Unger Washington, DC 26 July 2006 watch Internship report Each summer, thousands of college students flock to Washington to work as interns. Some contact their congressional representative or senator to volunteer on Capitol Hill. Others do

发表于:2019-01-06 / 阅读(386) / 评论(0) 分类 2006年VOA标准英语(七月)

That Ain't Love [Evonne:] Myxx, Yea. [Liz:] Trippin' on ya, Flippin' on ya, Makin' you cry, Girl that ain't love at all. [Evonne:] 10-23 [Liz:] Girl that ain't love at all Oohhh, oooh, yea. [Evonne:] Yea, yea Check it. [Liz:] You already know he's be

发表于:2019-01-07 / 阅读(276) / 评论(0) 分类 好听的英文歌曲

ROME, Feb. 1 (Xinhua) -- Inter head coach Claudio Ranieri praised his side's 4-4 draw with Palermo on Wednesday as a great advert for football. Diego Milito scored four goals and Fabrizio Miccoli responded with a hat-trick in the thriller under the s

发表于:2019-02-02 / 阅读(269) / 评论(0) 分类 英语新闻

Some animal lovers enjoy spoiling their pride and joy pets with the wide range of luxury accessory items available on the market. 一些动物控对自己心爱的宠物极尽宠爱,他们给宠物买了形形色色的奢侈配饰。 But some of th

发表于:2019-02-03 / 阅读(271) / 评论(0) 分类 阅读空间

It's a frustrating thing most of us have experienced. 大多数人都有过这种沮丧的经历。 A song gets stuck inside of your head, seemingly playing on a permanent loop. 你的脑海里总回荡着一首歌,这歌似乎还处于循环播放模

发表于:2019-02-04 / 阅读(319) / 评论(0) 分类 阅读空间

Probiotic yoghurt drinks and supplements dont live up to their promises, according to an EU watchdog. They claim to boost your immune system and help digestion. It concluded there is no scientific proof that products such as Yakult have any health be

发表于:2019-02-04 / 阅读(275) / 评论(0) 分类 阅读空间

One of the world's most remote inhabited islands is on the lookout for a new farmer, but with just one village and a population of only 265 people moving there may not be everyone's cup of tea. 最近,世界上最偏僻的小岛之一正忙着招一位

发表于:2019-02-06 / 阅读(363) / 评论(0) 分类 阅读空间

Television viewers face watching personalised advertisements under a new plan that will target people depending on their consumer habits, it has emerged。 Broadcasters are set to introduce advertisements based on personal tastes to halt the growing

发表于:2019-02-07 / 阅读(257) / 评论(0) 分类 实用英语

A company in London has advertised for an emoji translator in what is thought to be the first such job worldwide. 伦敦一家公司已经在招募表情符号翻译者,这应该是世界上第一个这种类型的工作。 The role will involve ex

发表于:2019-02-18 / 阅读(249) / 评论(0) 分类 英语新闻

Business 商业报道 Advertising 广告 Nothing more than feelings 仅仅是感情的眷顾 Admen have made a marketing guru of Daniel Kahneman, a prizewinning psychologist 广告人成就了营销大师丹尼尔卡尼曼,一个获奖的心理学家

发表于:2019-02-18 / 阅读(319) / 评论(0) 分类 经济学人商业系列
学英语单词
acetone diacetic acid
aggravatives
aishling
alkyl nitrate
analogally
androstenediol-17-one
animation camera trigger
asthenicus thorax
autosuggest
be awake to
be doubtful of
Blaney
bottle neck effect
caddice-flies
catamidiate
celyphids
cement binder
centre calipers
chiapagenin
complex voltage
coniferals
construction interference
cottonou
crossed grid
crownposts
cuddapah system
cyrils
d.p.s
Daleside
damping-constant
digital computer switching center
digital culture
dimmer
direct contact transmision
domager
double heterojunctionDHlasers
dramaturgy
echo sign
electrode collar
equal-annual-payment method
fermatas
fixed image graphics
flash cache
formyl violet
front idler wheel
Galician-Portuguese
genus Charina
geranylation
guatemalas
harvest or harvesting
heat generation line
hydraulic pump aggregate
interloper
intermediate rib
invected
isik
ja'far
killdozers
Kyu-Hkök
linear polyester
Lord Peter Wimsey
maximum dumping radius
mbox
metallic bead
microsoft activesync
ministereth
nonfollicular
notal processes
nuclear reaction energy
nursing sickness
packet of holes
paint something red
panexperientialist
phenyl acetaldehyde dimethyl acetal
potassium ferric sulfide
potentiometer hydrogen ion
preferee
purulent proctitis
quadrature-adjust
rant
satin liberty
scheff
scratch together
seelyes
self-balancing ledgers
semeiologically
sharecapital
soiled coccon
Solomon's Porch
spam it
splenic compression
tactical bombing
thermoplastic bitumen product
timing light
titanioferrite (ilmenite)
to arise
toe-out
totally disconnected topology
triphosphopyridine nucleotide (tpn)
truncated function
wedgina
Whittingdale