[00:08.39]Reading [00:09.43]PLANNING AN ADVER TISING CAMPAIGN [00:13.17]The planning of an advertising campaign usually begins long before the product is introduced to customers. [00:21.63]Advertisement professionals meet with representatives of the

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[00:07.16]READING [00:08.02]ADVERTISING [00:09.27]Ads are found almost everywhere-they are broadcast on TV and over the radio [00:13.40]posted on the Internet and printed in newspapers and on posters in our cities. [00:16.95]Advertising is a highly d

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[00:06.50]READING [00:07.42]GOING WEST [00:09.09]In the spring of 1845, father read a book about California. [00:13.95]This account of the wonderful land beyond the Rocky Mountains gave him the idea to move there. [00:14.02]Less than half a year late

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[00:08.10]READING [00:08.99]THE PORTRAIT OF A NATION [00:10.61]Modern Australia is made up of six states and two territories: Western Australia, South Australia, South Australia, Queensland, New South Wales, Victoria, Tasmania, Australian Capital Ter

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[00:06.35]READING [00:07.58]THE BIRTH OF A SCIENCE [00:10.19]Before the eighteenth century, botany was merely a branch of medicine. [00:13.90]Unit then, mostly doctors and surgeons studied herbs. [00:17.97]Attempts had been made by others to classify

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[00:10.68]THE DISCOVERY OF AUSTRALIA [00:14.99]Australia was discovered about 53,000 years ago. [00:20.95]It is possible that the fist people crossed into Australia from Asia on a great land bridge when the water level of the oceans was lower. [00:31

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[00:10.61]Reading [00:11.65]A TALE OF TWO CITIES [00:14.68]On a cold November night in 1775, [00:19.04]Miss Lucie Manette, [00:21.00]who had grown up in England, [00:22.67]traveled to France to meet her father, [00:25.13]whom she thought was dead. [0

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[00:27.14]READING [00:28.45]THE GUINNESS BOOK OF WORLD RECORDS [00:30.72]In 1951, the then director of the Guinness Brewery, Sir Hugh Beaver, wanted to settle an argument about the fastest bird in Europe. [00:37.09]After talking to his friends, he co

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[00:-1.00]1.In which countries did Gandhi work for the liberation of Indians? [00:-2.00]India and South Africa. [00:-3.00]2.What successes did Gandhi gain? [00:-4.00]He became a lawyer;he won a victory over the pass law in south Africa; [00:-5.00]he

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[01:13.87]1.Whose idea for the advertising programme is the best? [01:21.35]Bob's idea. [01:27.09]2.What is his idea? [01:32.97]To have comments from secretaries typists who are already using the Computer [01:42.11] let them express their satisfactio

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[00:-1.00]1.What happened to Kunta in this story? [00:-2.00]He was caught in a forest in Africa,put in chains and sent by ship to America. [00:-3.00]2.What do you think happened to many of the black people on the ship? [00:-4.00]About a third of the

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[00:30.69]lesson 41 [00:58.83]William Shakespeare (1564-1616) [01:10.30]The English poet and playwright William Shakespeare [01:16.77]is often described as the gratest writer in the English language. [01:25.03]he first came to notice in 1592 as a pla

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[00:03.89]GAME ON OR GAME OVER? [00:06.45]Are you a gamer? [00:07.97]If you enjoy playing computer games like many millions of other teenagers worldwide, then yes, you are. [00:15.62]According to the China Internet Network Information Centre (CINIC),

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[00:14.47]READIGN [00:15.62]THE LANGUAGE OF HONEY-BEES [00:18.08]There are many different varieties of bee. [00:20.95]Some live in large groups like the honey-bee, [00:23.56]and make their nests in trees or holes in the rocks. [00:27.19]Other species

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[00:03.29]In his youth, Han Xin was a cheerful young man. [00:07.18]He always carried his sword, [00:09.35]no matter where he went. [00:10.89]One day, he went fishing. By the end of the afternoon, [00:14.65]he returned home to sell the fish he had ca

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[00:06.48]READING [00:07.26]A SACRIFICE FOR LOVE (1) [00:08.86]One dollar and eighty-seven cents. [00:11.86]That was all. And sixty cents of it was in pennies. [00:14.81]Pennies saved one or two at a time by bargaining at the grocery, [00:18.29]at th

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[00:06.69]ON READIGN [00:08.72]On the subject of reading, [00:11.08]Francis Bacon, who lived at about the same time as Shakespeare, [00:15.44]wrote these words: Some books are to be tasted, [00:19.88]others to be swallowed, and some few to be chewed

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[00:08.20]Within a few decades, a quarter of Chinas population will be aged 60 or over. [00:13.77]As a result, there will be fewer full-time workers between the age of 20 and 65 to support the older people and children in the society. [00:24.03]As th

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[00:06.09]READING AND SPEAKING [00:06.37]HERZBERGS THEORY OF MOTIVATING [00:08.83]Whether we feel rewarded and content in a job depends on several different aspects. [00:14.68]The psychologist Frederick Herzberg believed that these could be divided i

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[00:07.99]READING [00:09.22]FOOTALL: A GOOD CAREER CHOICE? [00:12.15]Little David was football crazy. [00:14.71]He spent all his spare time kicking a ball in the school playground or on the streets near his east London home. [00:21.81]Like millions o

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