乔布斯传 第420期:消灭兼容机(2)
英语课
Bill Gates, who was building a fortune by licensing 1 Microsoft's operating system, 比尔·盖茨通过授权微软的操作系统正在建立起巨大的财富，
had urged Apple to do the same in 1985, just as Jobs was being eased out. 1985年，就在乔布斯被排挤出局的时候，盖茨敦促苹果也实现操作系统的对外授权。
Gates believed that, even if Apple took away some of Microsoft's operating system customers, 盖茨相信，即使苹果抢走一些微软操作系统用户，
Microsoft could make money by creating versions of its applications software, 微软还是可以通过制作不同版本的应用软件来赚钱，
such as Word and Excel, for the users of the Macintosh and its clones. 例如Word和Excel，针对麦金塔及其兼容机的用户。
"I was trying to do everything to get them to be a strong licensor," he recalled. “我绞尽脑汁让他们更积极地授权。”他回忆说。
He sent a formal memo 2 to Sculley making the case. 于是他给斯卡利发了一份正式的备忘录提出自己的理由。
"The industry has reached the point “这个产业发展到目前的阶段，
where it is now impossible for Apple to create a standard out of their innovative 3 technology 苹果已经不可能靠自己的创新技术去创造一个标准，
without support from, and the resulting credibility of, other personal computer manufacturers," he argued. 如果没有其他个人电脑制造商的支持和信任，”他这样认为。
"Apple should license 4 Macintosh technology to 3–5 significant manufacturers for the development of 'Mac Compatibles.'" “苹果应该把麦金塔技术授权给3-5家主要的制造商，以推动‘Mac兼容机的发展。”
Gates got no reply, so he wrote a second memo suggesting some companies that would be good at cloning the Mac, 盖茨没有得到回复，因此他又写了第二份备忘录，推荐了一些适合制造Mac兼容机的公司，
and he added, "I want to help in any way I can with the licensing. Please give me a call." 还加了一句：“我将尽我所能帮助推进授权工作。请给我打电话。”
v.批准，许可，颁发执照( license的现在分词 )
- A large part of state regulation consists of occupational licensing. 大部分州的管理涉及行业的特许批准。 来自英汉非文学 - 行政法
- That licensing procedures for projects would move faster. 这样的工程批准程序一定会加快。 来自辞典例句
n.照会，备忘录；便笺；通知书；规章
- Do you want me to send the memo out?您要我把这份备忘录分发出去吗？
- Can you type a memo for me?您能帮我打一份备忘录吗？
adj.革新的，新颖的，富有革新精神的
- Discover an innovative way of marketing.发现一个创新的营销方式。
- He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
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