新编大学英语听力1Unit Eleven

[00:04.39]Part Two      Listening-Centered Activities

[00:08.71]Listening 1

[00:10.30]Exercise 1

[00:12.06]Directions: Listen to the advertisement carefully

[00:17.06]Try to find and correct the 10 mistakes in the following passage.

[00:23.00]Mara shoes for men and women are made (designed) for comfor

[00:27.43]They are sold (available) in all sizes, winds (widths), and colors

[00:31.79]If you want start(style), if you want comfort, if you want quantity (quality), then Mara shoes are for yo

[00:39.46]You can save as much as 17 (70)% off quality shoe

[00:43.63]Hurry! Come to Mara shoe

[00:46.37]We guarantee you will fall in life (love) with our shows (shoes

[00:50.80]Buy one pear (pair) and you will get 50% off the second pair.

[00:56.02]We are conveniently loaded (located) on Spring Stree

[01:00.08]Come today! What are you waiting for?

[01:03.47]Exercise 2

[01:05.56]Directions: Listen to the advertisement again and underline the words and phrases that attact your attention to the shoes.

[01:16.68]Listening 2

[01:18.95]Exercise 1

[01:20.96]Directions: Listen to the advertisement carefully and fill in the blacks with the information you get from the tape.

[01:29.60]Would you like to have brunch 2 or dinner in beautiful surroundings 3?

[01:33.17]The Homestead offers a warm elegant 4 atmosphere

[01:36.34]You can invite 100 to 250 guests.

[01:39.43]We have five beatuifully decorated dining rooms

[01:42.35]Our service is excellent. And our delicious meals are prepared by our wonderful cook, Peter Sav

[01:49.01]When you book a brunch, a luncheon 5, or a dinner you will have a meal that you will remember

[01:53.69]We are located twenty minutes from downtown Halifax. We have lots of parking space.

[01:58.48]For bookings or reservations 6 call us at 555-9000.

[02:04.88]Exercise 2

[02:07.04]Directions: Listen to this advertisement again and underline the words and phrases that attract your attention.

[02:16.73]Then work in groups to discuss the following question.

[02:21.26]What other words or phrases in ads are often used to attact people's attention?

[02:28.75]Listening 3

[02:30.77]Exercise 1

[02:32.86]Directions: Listen to the passage and fill in the blanks with the information you get from the tape.

[02:40.63]Advertising has become a very specialized 7 activety in modern time

[02:45.96]In the business world of today, supply is usually greater than demand.

[02:51.83]There is great competition between different manufacturers 9 of the same kind of product to persuade customers to buy their own particular bran

[03:01.76]They always have to remind the consumer of the name and the qualities of their produc

[03:07.45]They do this by advertisin

[03:09.83]The manufacturer 8 advertises in the newspapers and on poster

[03:14.65]He sometimes pays for songs about his product in commercial radio programs

[03:20.52]He employs attractive salesgirls to distribute sample

[03:25.67]Most important of all, in countries that have television he has advertisements put into programs that will accept the

[03:34.38]Manufacturers often spend large sums of money on advertisement

[03:39.49]We buy a particular product because we think that it is the bes

[03:44.53]We usually think so because of the advertisements that say s

[03:49.36]Some people never pause to ask themselves it the advertisements are telling the truth.

[03:55.91]Exercise 2

[03:57.74]Directions: Listen again and check your answer

[04:03.61]Then discuss with your partner the following questions.

[04:08.54]1)   What other methods does the manufacturer use to advertise a product?

[04:15.71]2)  Which method do you think is the most efective?

[04:20.82]Part Four   Futher Development

[04:24.74]1. What Appeals Do Ads Make?

[04:29.28]STEP TWO   Listen to the following passage twice and note down people desires mentioned in the passage.

[04:39.14]People can be persuaded to make certain choices if someone promises something they wan 1

[04:46.92]We all have certain instincts 10, desires, needs feeling

[04:52.61]and weaknesses as human being

[04:55.92]A person who suggests that a certain need will be satisfied will have us ready to do what he wants us to d

[05:04.20]unless we can spot what he is up t

[05:08.02]As Dr. Samuel Johnson, a famous writer, once sai

[05:13.31]"Promise, large promise, is the soul of an advertisement."

[05:18.82]Some of the desires people have are:

[05:22.09]to be "important" or to be with "important" people;

[05:27.38]to seem better off than others;

[05:30.88]to enjoy a life of pleasure;

[05:33.79]to feel safe and secure 11, especially in old age;

[05:38.72]to feel accepted and liked by other people;

[05:42.50]to feel strong and powerful, physically 12 and otherwise;

[05:47.83]to escape some dull work;

[05:51.00]to protect their family;

[05:53.81]to be admired and perhaps, envied in some way;

[05:58.45]to get ahead of other people;

[06:01.87]to be like other people in certain respects;

[06:06.12]to be told how to solve their problems easily;

[06:09.94]to find a quick and easy way to success