新编大学英语听力1 unit11

[00:03.10]Advertising 1

[00:06.30]Part Two     

[00:09.36]Listening-Centered Activities

[00:13.18]Listening 1

[00:16.60]Exercise 1

[00:19.94]Directions:

[00:23.08]Listen to the advertisement carefully

[00:27.83]Try to find and correct the 10 mistakes in the following passage.

[00:35.24]Mara shoes for men and women are made (designed) for comforb

[00:41.00]They are sold (available) in all sizes, winds (widths), and colors

[00:46.80]If you want start(style), if you want comfort,

[00:52.02]if you want quantity (quality), then Mara shoes are for you

[01:02.35]Hurry! Come to Mara shoes

[01:06.46]We guarantee you will fall in life (love) with our shows (shoes

[01:12.54]Buy one pear (pair) and you will get 50% off the second pair.

[01:19.38]We are conveniently loaded (located) on Spring Street

[01:25.00]Come today! What are you waiting for?

[01:30.18]Exercise 2

[01:33.60]Directions:

[01:37.24]Listen to the advertisement again and underline the words and phrases

[01:44.33]that attact your attention to the shoes.

[01:49.87]Listening 2

[01:53.15]Exercise 1

[01:56.17]Directions:

[01:59.45]Listen to the advertisement carefully

[02:03.62]and fill in the blacks with the information you get from the tape.

[02:09.71]Would you like to have brunch 2 or dinner in beautiful surroundings 3?

[02:14.60]The Homestead offers a warm elegant 4 atmosphere

[02:19.50]You can invite 100 to 250 guests.

[02:24.40]We have five beatuifully decorated dining rooms

[02:28.82]Our service is excellent.

[02:32.86]And our delicious meals are prepared by our wonderful cook, Peter Savn

[02:39.12]When you book a brunch, a luncheon 5, or a dinner

[02:43.19]you will have a meal that you will remember

[02:47.44]We are located twenty minutes from downtown Halifax. We have lots of parking space.

[02:54.02]For bookings or reservations 6 call us at 555-9000.

[03:02.05]Exercise 2

[03:05.54]Directions:

[03:09.25]Listen to this advertisement again

[03:13.50]and underline the words and phrases that attract your attention.

[03:19.94]Then work in groups to discuss the following question.

[03:26.10]What other words or phrases in ads are often used to attact people's attention?

[03:34.67]Listening 3

[03:38.45]Exercise 1

[03:41.90]Directions:

[03:45.54]Listen to the passage and fill in the blanks

[03:50.40]with the information you get from the tape.

[03:54.79]Advertising has become a very specialized 7 activety in modern times

[04:01.88]In the business world of today, supply is usually greater than demand.

[04:08.72]There is great competition between different manufacturers 9

[04:14.27]of the same kind of product to persuade customers to buy their own particular brand

[04:22.26]They always have to remind the consumer ofthe name and the qualities of their product

[04:29.17]They do this by advertising

[04:33.38]The manufacturer 8 advertises in the newspapers and on posters

[04:39.83]He sometimes pays for songs about his product in commercial radio programs

[04:47.03]He employs attractive salesgirls to distribute samples

[04:53.65]Most important of all,

[04:56.93]in countries that have television

[05:01.07]he has advertisements put into programs that will accept them

[05:07.51]Manufacturers often spend large sums of money on advertisements

[05:13.78]We buy a particular product because we think that it is the best

[05:19.97]We usually think so because of the advertisements that say so

[05:26.12]Some people never pause to ask themselves it the advertisements are telling the truth.

[05:34.01]Exercise 2

[05:37.39]Directions:

[05:40.74]Listen again and check your answers

[05:45.67]Then discuss with your partner the following questions.

[05:52.12]1)  What other methods does the manufacturer use to advertise a product?

[06:00.58]2)  Which method do you think is the most efective?

[06:07.24]Part Four  

[06:10.55]Futher Development

[06:14.15]1. What Appeals Do Ads Make?

[06:19.94]STEP TWO 

[06:23.29]Listen to the following passage twice

[06:27.83]and note down people desires mentioned in the passage.

[06:34.70]People can be persuaded to make certain choices

[06:40.82]if someone promises something they want

[06:46.40]We all have certain instincts 10, desires, needs feelings and weaknesses as human beings

[06:56.56]A person who suggests that a certain need will be satisfied

[07:03.50]will have us ready to do what he wants us to do

[07:08.72]unless we can spot what he is up to

[07:13.98]As Dr. Samuel Johnson, a famous writer, once said

[07:20.50]"Promise, large promise, is the soul of an advertisement."

[07:27.62]Some of the desires people have are:

[07:32.95]to be "important" or to be with "important" people;

[07:39.25]to seem better off than others;to enjoy a life of pleasure;

[07:47.10]to feel safe and secure 11, especially in old age;

[07:53.18]to feel accepted and liked by other people;

[07:58.98]to feel strong and powerful, physically 12 and otherwise;

[08:05.82]to escape some dull work;to protect their family;

[08:12.77]to be admired and perhaps, envied in some way;

[08:18.74]to get ahead of other people;

[08:23.21]to be like other people in certain respects