SSS 2011-05-10
时间：2019-01-08 作者：英语课 分类：Scientific American(五)月
This is Scientific American’s 60-Second Science. I’m Christopher Intagliata. Got a minute?
One way advertisers convince us to buy something is to remind us that we’ve enjoyed their product before. But unfortunately, we can have fond memories of a product that we’ve never even had or that doesn’t even exist.
A hundred volunteers looked at print ads for Orville Redenbacher's "Gourmet 1 Fresh" popcorn 2—a variety that researchers made up. Some subjects saw an ad with a vivid description of the brand's “big white fluffy 3 kernels 4." Others saw a less evocative ad.
A week later, subjects who saw the vivid ad were twice as likely to believe they'd tried this fictional 5 product as were subjects who saw the plain ad. In fact, the believers were as confident that they had tried the popcorn as were people who actually ate popcorn after seeing the fake ads. The study is in the Journal of Consumer Research.
Previous marketing 6 surveys have shown that if you think you've tried something before, you tend to like it more and you're more likely to buy it. So next time you're about to grab a product that you know you love, stop and think: have you actually tried it? Or have ads just made you think you did.
Thanks for the minute. For Scientific American’s 60-Second Science, I’m Christopher Intagliata.
- What does a gourmet writer do? 美食评论家做什么？
- A gourmet like him always eats in expensive restaurants.像他这样的美食家总是到豪华的餐馆用餐。
- I like to eat popcorn when I am watching TV play at home.当我在家观看电视剧时，喜欢吃爆米花。
- He still stood behind his cash register stuffing his mouth with popcorn.他仍站在收银机后，嘴里塞满了爆米花。
- Newly hatched chicks are like fluffy balls.刚孵出的小鸡像绒毛球。
- The steamed bread is very fluffy.馒头很暄。
- These stones contain kernels. 这些核中有仁。
- Resolving kernels and standard errors can also be computed for each block. 还可以计算每个块体的分辨核和标准误差。
- The names of the shops are entirely fictional.那些商店的名字完全是虚构的。
- The two authors represent the opposite poles of fictional genius.这两位作者代表了天才小说家两个极端。