外贸口语一点通第107期:商标注册之商标形象
时间：2018-12-28 作者：英语课 分类：外贸英语一点通
英语课
Problem of the trademark 1's image 商标形象 A: Mr.Green, sit down please.
格林先生，请坐。
B: Thank you, Mr. Sun. Iam very sorry for coming late, but something urgent came up at the last minute.
谢谢孙先生。很抱歉我来晚了，但我临走时突然有点急事。
A: That's all right. Let's get down to business. I was told that you have some comments to make about the registeration of our trademarks 2.
没关系，我们谈正事吧。我听说贵公司对我们的商标注册有异议。
B: Yes, I work in a law firm. I have been asked by the British trading company to come here and have a face-to-face consultation 3 with you.
是的，我在法律事务所工作，这次是受英国贸易公司委托来跟您面谈的。
A: You are welcome. I believe that you have some problems to discuss with me regarding the application for the registration 4 of our trademarks.
欢迎。您是不是想和我谈谈我们申请商标注册的问题？
B: Yes, you are applying to register the trademark of "Golden Dragon" for table lights, right?
是的，贵公司正在申请金龙牌台灯，是吗？
A: Yes, you are right.
对。
B: You may not know this, but the dragon represents an evil omen 5 in our country. It's not appropriate to register the brand.
您也许不知道，龙在我国是不祥之物。采用这个牌子恐怕不合适。
A: Oh, will you excuse my oversight 6. Then what do you think I should do?
哦，请原谅我们的疏忽。那您看来，我们该怎么办？
B: I think it's better for you to change the brand name.
我认为你方最好改变名称。
A: But in that case, the customers won't recognize our products.
但是那样的话，消费者就认不出我们的产品了。
B: Yes, it's a tough problem.
是啊，这个问题很难办。
A: I'll hold a meeting to discuss this problem and find out a solution soon.
我立即召开会议，尽快找出解决办法。 重点讲解： “get down to business”是“开始谈正事”的意思；例如：We have to get down to business right now. （我们即刻开始谈正事吧。） “come up”是“突然出现，突然发生”的意思，例如：Something urgent has come up. （发生了紧急的事情。）
1 trademark
n.商标；特征；vt.注册的…商标
- The trademark is registered on the book of the Patent Office.该商标已在专利局登记注册。
- The trademark of the pen was changed.这钢笔的商标改了。
2 trademarks
n.（注册）商标( trademark的名词复数 )；（人的行为或衣着的）特征，标记
- Motrin and Nuprin are trademarks of brands of ibuprofen tablets. Nuprin和Motrin均是布洛芬的商标。 来自《简明英汉词典》
- Many goods in China have the trademarks of a panda. 中国的许多商品都带有熊猫的商标。 来自《简明英汉词典》
3 consultation
n.咨询；商量；商议；会议
- The company has promised wide consultation on its expansion plans.该公司允诺就其扩展计划广泛征求意见。
- The scheme was developed in close consultation with the local community.该计划是在同当地社区密切磋商中逐渐形成的。
4 registration
n.登记，注册，挂号
- Marriage without registration is not recognized by law.法律不承认未登记的婚姻。
- What's your registration number?你挂的是几号？
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