外贸口语一点通第178期:广告营销之媒体组合
时间：2019-01-23 作者：英语课 分类：外贸英语一点通
英语课
The right media mix 媒体组合
A:We've done some tactical planning already. Our main goal is to establish brand awareness 1 among our target audience. We think we've come up with a good plan.
我们已经完成一些战略计划，我们的主要目标是在目标顾客中建立起品牌知名度，我们认为我们已经提出一项不错的计划。
B:What media do you plan to use?
你们打算用什么媒体？
A:We want to use the right media mix to reach our target market, for example, TV and magazine advertisement. Both are attached with some coupons 3 and these are some slight differences between them.
我们打算使用正确的媒体组合来达到市场目标，例如采用电视和杂志广告。两种广告都附有优惠券，两份优惠券略有不同。
B:Why?
为什么？
A:As we are investigating both the two advertisements.
因为我们对这两种广告都作跟踪调查。
B:I can't catch you.
我听不明白了。
A:What I mean is there are some special marks in the two copies of coupon 2 and so we may know which ad has a better effect!
我的意思是我们在这两份优惠券上设有的特别的数字记号，这样就能看出哪份广告反响更强。
B:Excellent.
棒极了。
A:Then we can decide which one we should choose and as a result we can save some money on the ad.
那么我们就能决定以后使用哪种广告，免得浪费了广告费。
1.come up with something 找到或提出（答案、办法等）
She came up with a new idea for increasing sales.
她想出了增加销售量的新主意。
But how do you come up with the architecture for this evolutionary 4 prototype?
但是你将如何为这个进化的原型提出系统的架构呢？
2.be attached with 附上
Batteries should ALWAYS be attached with velcro - makes recharging easy.
电池应该始终使用尼龙搭扣来连接——使得充电很方便。
Robustness 5, sustainability and balance in growth are equally important, and should be attached with high importance.
强劲、可持续和平衡增长三者同等重要，都须得到高度重视。
3.as a result 结果
The plan foundered 6 as a result of lack of finance.
这个计划由于缺乏资金而失败。
Some of you carry great guilt 7 to this day as a result of this work.
你们当中有些人就携带那项工作结果的巨大罪疚直到今天 。
All singers kept together. As a result, their performance was successful.
所有的歌手协调一致，结果他们的演出非常成功。
n.意识，觉悟，懂事，明智
- There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
- Environmental awareness has increased over the years.这些年来人们的环境意识增强了。
n.息票，配给票，附单
- The coupon can be used once only.此优惠券只限使用一次。
- I have a coupon for ten pence off a packet of soap.我有一张优惠券买一盒肥皂可以便宜十便士。
n.礼券( coupon的名词复数 )；优惠券；订货单；参赛表
- The company gives away free coupons for drinks or other items. 公司为饮料或其它项目发放免费赠券。 来自辞典例句
- Do you have any coupons? 你们有优惠卡吗？ 来自英汉 - 翻译样例 - 口语
adj.进化的；演化的，演变的；[生]进化论的
- Life has its own evolutionary process.生命有其自身的进化过程。
- These are fascinating questions to be resolved by the evolutionary studies of plants.这些十分吸引人的问题将在研究植物进化过程中得以解决。
坚固性，健壮性；鲁棒性
- There were other reasons for concern about the robustness of an economic recovery. 人们还有其他一些原因对经济恢复的健全程度表示关心。 来自英汉非文学 - 政府文件
- Robustness analysis attracts more and more attention in these years. 鲁棒性分析是近几年学术界较为关注的问题。 来自互联网
v.创始人( founder的过去式和过去分词 )
- Three ships foundered in heavy seas. 三艘船在波涛汹涌的海面上沉没了。 来自辞典例句
- The project foundered as a result of lack of finance. 该项目因缺乏资金而告吹。 来自辞典例句
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