经济学人123:数字报业 另辟蹊径
时间：2019-01-26 作者：英语课 分类：经济学人商业系列
英语课
Business Digital newspapers Another brick in the wall
商业 数字报业 另辟蹊径
The rapid rise of newspaper paywalls
付费阅读的大幅增长
ON OCTOBER 10th the Baltimore Sun will join a fast-growing club. The newspaper will start tracking the number of times people read its stories online; when they reach a limit of 15 a month, they will be asked to pay. Local bloggers may squawk about content wanting to be free. But perhaps not as much as they would have done a few months ago. There is a sense of inevitability 1 about paywalls.
该报将记录读者阅读的次数，超过每月15次的免费限额后读者将被要求付费。本地博主们可能会因此满腹牢骚，但是可能没有几个月之前的反应强烈 。付费墙的推广具有必然性。
In April 2010 PaidContent, an online publication, found 26 American local and metropolitan 2 newspapers charging for online access. Several times that number now do so. More than 100 newspapers are using Press+, an online payment system developed in part by a former publisher of the Wall Street Journal. MediaNews, a newspaper group, put up two paywalls in 2010; it has erected 3 23 so far this year.
2010年4月，网络发行商PaidContent提供26家美国本地、都市报付在线费阅读服务。超过100种报纸使用名为Press+的在线支付系统，某种程度上来说该系统是有华尔街日报的前出版商推出的。2010年媒体新闻集团推行了2款付费墙，今年迄今为止已建立了23款。
Among national newspapers, paywalls are still rare, though the New York Times and the Times of London both have them. Most wall-building is being done by small local outfits 4. "Local newspapers are more vital to their communities, and they have less competition," explains Ken 5 Doctor, the author of "Newsonomics".
尽管纽约时报和伦敦时报都推行了付费墙，但是国家级刊物的付费墙却寥寥无几。设置付费墙的往往是一些本地小报，他们对当地社区是至关重要的，因而他们所面临的外部竞争相对较少。Newsonomics的作者Ken Doctor如是说。
The most ambitious architects are in Europe. Since May Slovakia has had a virtual national paywall—a single payment system that encompasses 6 nine of the country's biggest publications. Slovaks who want to read news online pay
n.必然性
- Evolutionism is normally associated with a belief in the inevitability of progress. 进化主义通常和一种相信进步不可避免的看法相联系。
- It is the tide of the times, an inevitability of history. 这是时代的潮流，历史的必然。
adj.大城市的，大都会的
- Metropolitan buildings become taller than ever.大城市的建筑变得比以前更高。
- Metropolitan residents are used to fast rhythm.大都市的居民习惯于快节奏。
n.全套装备( outfit的名词复数 )；一套服装；集体；组织v.装备，配置设备，供给服装( outfit的第三人称单数 )
- He jobbed out the contract to a number of small outfits. 他把承包工程分包给许多小单位。 来自辞典例句
- Some cyclists carry repair outfits because they may have a puncture. 有些骑自行车的人带修理工具，因为他们车胎可能小孔。 来自辞典例句
n.视野，知识领域
- Such things are beyond my ken.我可不懂这些事。
- Abstract words are beyond the ken of children.抽象的言辞超出小孩所理解的范围.
v.围绕( encompass的第三人称单数 )；包围；包含；包括
- The job encompasses a wide range of responsibilities. 这项工作涉及的职责范围很广。
- Its conservation law encompasses both its magnitude and its direction. 它的守恒定律包括大小和方向两方面。 来自辞典例句
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