关于淘宝如何摆脱恶名困扰

 　　Fake it until you make it might be an apt slogan for some Chinese companies.

　　假冒直至你成功也许对某些中国企业是一个合适的口号。
　　Global brands from luxury goods makers 1 to investment banks have frequently found their intellectual property stolen and copied in China.
　　从奢侈品制造商到投资银行，全球品牌常常发现自己的知识产权在中国遭到窃取和抄袭。
　　Still, in recent months, small victories for IP owners such as BMW and ex-basketball player Michael Jordan have suggested the trend is turning.
　　话虽如此，近几个月来，宝马(BMW)和前篮球运动员迈克尔.乔丹(Michael Jordan)等知识产权所有者取得小胜利，似乎表明上述趋势正在改变。
　　Not at Alibaba, apparently 2.
　　但显然不包括阿里巴巴(Alibaba)。
　　On Wednesday, the US government put the Taobao website of the New York-listed online marketplace operator back on its blacklist of notorious markets after four years in the clear.
　　周三，美国政府将这家纽约上市的在线集市运营商旗下的淘宝网(Taobao)再度列入恶名市场黑名单，此前四年淘宝逃过入榜的命运。
　　Alibaba is crying foul 3 over the decision.
　　阿里巴巴对这一决定大喊冤枉，
　　It says that its IP protections and anti-counterfeit measures have improved since it was last listed, and that politics are behind the move.
　　表示自上次入榜以来，其知识产权保护和打假措施都已改善，并称此举背后存在政治动机。
　　Maybe so.
　　或许如此。
　　Taking to task one of China’s most globally-recognised companies is one way to score a point but it sounds more like a tactic 4 for the incoming Trump 5 administration.
　　追究全球知名度最高的中国企业之一是得分的一种方式，但这种手法听上去更像是即将上任的特朗普政府会动用的战术。
　　For sure, the move is more symbolic 6 than substantive 7.
　　诚然，此举的象征意义大于实质。
　　Although Alibaba has international ambitions, it has no overseas sales worth reporting.
　　虽然阿里巴巴有国际野心，但它没有值得报告的海外销售，
　　That is not to say the company has no connection to US trade.
　　这并不是说它与美国贸易没有联系。
　　Numerous American companies — from Amazon to Tesla — have used Alibaba’s sites to sell goods into China.
　　许多美国企业——从亚马逊(Amazon)到特斯拉(Tesla)——都使用阿里巴巴的网站将产品销往中国。
　　These host 100,000 brands.
　　那些网站上群集了10万个品牌，
　　Fakes do not deter 8 the owners.
　　假货并未吓阻品牌拥有者，
　　Few can afford to boycott 9 the world’s biggest online marketplace in the world’s biggest market.
　　没多少人有底气抵制全球最大市场内的全球最大在线集市。
　　Alibaba has been trying to fix the problem.
　　阿里巴巴一直在试图解决假货问题，
　　Pressure from the US helps.
　　来自美国的压力起了帮助作用。
　　Complaints last year from US clothing industry lobbying group, American Apparel & Footwear Association, no doubt spurred efforts that have doubled the number of removals of infringing 10 listings in 2016.
　　美国服装行业游说团体——美国服装和鞋类协会(American Apparel & Footwear Association)去年的投诉，无疑激励阿里巴巴作出努力，使2016年淘宝主动下架的侵权产品数量翻了一倍。
　　Still, the objection to fake goods remains 11 valid 12, even if it is being used for political ends.
　　但话说回来，反对假货仍然是站得住脚的，即使它是出于政治目的也不例外。
　　If China is to strengthen its hand in the trade war, it needs to try harder.
　　如果中国要夺取其在贸易战争中的制高点，它需要更加努力，
　　It could start by having its own credible 13 strategy against counterfeiting 14.
　　可以从建立自己的可信的打假战略入手。
　　Countries such as the US and UK do.
　　美国和英国等国家有这样的战略，
　　They are worth copying.
　　它们值得抄袭。