时间:2018-12-04 作者:英语课 分类:北师大版初中英语九年级(全一册)


英语课

[00:01.13]Unit 3 The Media

[00:04.41]Expansion 3

[00:09.41]Exercise 2 what makes a good slogan?

[00:15.41]Many people believe that a good slogan

[00:17.74]is the best way to advertise a product.

[00:21.04]The slogans for some products are very famous

[00:24.30]and companies have used them for many years.

[00:27.88]But what makes a good slogan?

[00:31.00]It is usually quite short.

[00:33.85]Some of the most famous slogans are

[00:36.10]very short phrases of just two or three words.

[00:40.12]"Just do it!"is a good example.

[00:43.56]Sometimes the slogan can even be just one word.

[00:46.90]like coca-cola's "Enjoy.

[00:50.51]It is easy to remember.

[00:52.84]A good example is Mars 1 chocolate bars.

[00:56.21]For many years.their solgan was,

[00:58.82]"A Mars a day helps you work,rest,and play."

[01:02.79]The words "day"and "play" sound similar and

[01:06.40]this makes the slogan easy to remember.

[01:10.07]It is often original.

[01:12.47]Some slogans play with words.

[01:15.09]For example,a company called Heinz

[01:18.23]has used the slogan "Beanz Meanz Heinz"

[01:22.64]for over thirty-five years

[01:24.80]to advertise their cans of beans.

[01:28.07]Other slogans use invented words.

[01:31.26]For example.

[01:32.33]there is a chocolate bar called Aero.

[01:35.37]When you break the bar you can see very small

[01:38.03]bubbles of chocolate inside.

[01:40.55]For many years,the simple slogan for Aero was

[01:44.53]"Unforgettabubble"Instead of the word

[01:47.63]"unforgettable."

[01:53.90]Exercise 5

[01:57.01]THE PSYCHOLOGY 2 OF ADVERTISING 3

[02:00.31]In the past,

[02:01.53]ads were very simple and very direct.

[02:04.58]The basic message was,

[02:06.25]"Buy this product because it's the best!"

[02:09.52]Today,people aren't fooled by this method

[02:12.54]and as a result,

[02:13.66]advertising has become more attractive.

[02:16.75]Nowadays.advertisers study human psychology

[02:20.50]so that they can understand the way people

[02:22.38]think,feel,and act,

[02:24.64]Their purpose is to understand

[02:26.20]why we decide to buy something.

[02:28.84]Just as in the past.

[02:30.21]advertisers try to persuade us

[02:32.23]to buy their products.

[02:33.78]But instead of saying it directly.

[02:35.91]they use indirect 4 messages.

[02:38.56]Many ads connect--in an indirect way

[02:40.84]--one action and another.

[02:43.86]For example ,

[02:44.70]we see a woman buying a certain type of soup

[02:47.47]and then we see her happy family

[02:49.30]enjoying the soup.

[02:50.96]The indirect message of the ad is,

[02:53.48]"If you buy this soup,

[02:55.18]you will make your family happy

[02:56.96]and they will love you."

[02:58.72]Ads try to sell us the promise of success.

[03:01.48]We see a car going up a road to a big,

[03:04.13]expensive house.

[03:05.50]We imagine that the person in the car

[03:07.49]is very successful.

[03:09.55]The indirect message is,

[03:11.43]"If you buy this car,

[03:13.20]you will be successful in life."

[03:15.28]Some ads use fear to sell products.

[03:18.01]The indirect message is,

[03:19.92]"You should buy this product.

[03:21.81]If you don't buy it ,

[03:23.40]bad things will happen to you

[03:25.58]or people will not like you,etc."

[03:30.39]Roundup 3

[03:32.44]Exercise 5

[03:35.29]In 2001,procter &Gamble,

[03:38.52]Unilever and General Motors were the top

[03:41.19]spenders in advertising.

[03:43.46]Each company spent

[03:44.78]more than three billion dollars

[03:46.97]advertising their products ,

[03:49.47]At the top of the list was Procter&Gamble.

[03:52.63]They spent 3.82 billion dollars.

[03:57.20]Friends has been a very successful TV show.

[04:00.57]In 2002,more people watched Friends

[04:03.85]than any other show.

[04:06.12]And so ,naturally,

[04:07.52]if you wanted your advertisement to appear

[04:09.97]during the show.

[04:11.05]it cost a lot of money,

[04:13.37]In fact,a typical 30-second commercial

[04:16.35]during an episode 5 of Friends cost $455,700.

[04:17.28]



1 Mars
n.火星,战争
  • As of now we don't know much about Mars.目前我们对火星还知之甚少。
  • He contended that there must be life on Mars.他坚信火星上面一定有生物。
2 psychology
n.心理,心理学,心理状态
  • She has a background in child psychology.她受过儿童心理学的教育。
  • He studied philosophy and psychology at Cambridge.他在剑桥大学学习哲学和心理学。
3 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
4 indirect
adj.间接的,转弯抹角的,非直接的
  • What he said was very indirect.他的话很婉转。
  • He gave only an indirect answer.他只作了间接的回答。
5 episode
n.(作品的一段)情节,插曲,系列事件中之一
  • The episode was a huge embarrassment for all concerned.这段小插曲令所有有关人员都感到非常尴尬。
  • This episode remains sharply engraved on my mind.这段经历至今仍深深地铭刻在我的心中。
标签:
学英语单词
2-chloro-4-ethylamino-6-isopropylamino-S-triazine
2-srtand double crossing over
a disciple of Monus
a-spin
abstricting
acetozone
acnodes
alligator bonnet
aroloidea
asymptotic series
average depth
banyon
batrachite
battery box hanger
borler
Byakar Dzong
catadonyl alcohol
clearance lamp
coal washing plant
commercial occupations
common topaz
compsodrillia mammillata
confined explosion
data set identify
determeter
draw the curtain on sth.
DSO
efere
epuloerectile
flypost
forelove
fumigation of ship's holds
genus ailuruss
glass reinforced laminate
guide wheel
gyeongju
hanging case
high speed cage
homocycle
horizontal bop
hypoplastic anemias
intermediate negative carry
knife edges
listerial
lithoso(i)l
local thermal runaway
make oneself familiar with
mamish
market product
Mausolus
Methanospirillaceae
molecular scale temperature
monitered automatic control system
Musa coccinea
mute as a mouse
near-total
nurias
O ring seal
object-oriented structured design
payroll distribution journal
percolation leaching
Phocanema
phytocystatin
pine straw
play sth out
potassium saltpeter
primary furnace
pseudocythere caudata
pure functional language
re-entice
remote file
RemoteFX
retaining current
reveal
rope core barrel
Sartorian
Sarvar
seconda donna
self-coup
serial bus
split-ring connection
structure qualification
Suanozil
sub-millimetres
subcutaneous emphysema of scrotum
subsidiary production process
system of compensatory financing
taillable
tangshans
tathalamus
traditional exercise therapy
trialists
trumpet log
uncrate
ungelatinized
Vepesid
VLF (very low frequency)
weak hypercharge
wire screen floor pen
wound type induction motor