北师大初中英语九年级（全一册）--Unit 3-11

[00:00.68]Unit 3 The Media 1

[00:03.90]Lesson 11

[00:08.78]Exercise 1.2

[00:12.02]Advertising has existed for hundreds of years

[00:15.35]But in recent year.

[00:17.26]it has become more and more important

[00:19.67]as a way to sell products.

[00:22.69]Ads nowadays are more and more difficult to do

[00:26.50]Some companies spend millions of dollars to

[00:29.69]advertise their products .

[00:31.85]The bigger the product is ,

[00:33.99]the more expensive the ad is.

[00:36.82]Advertising makes many promises.

[00:39.52]They show us that if we buy a certain product,

[00:42.72]we will be happier,healthier,more attractive 2,

[00:46.19]more popular,more successful.etc.

[00:50.20]Advertisers have used the same methods

[00:52.51]for many years.

[00:54.40]

[01:01.80]Some use humor--funny characters or a joke.

[01:05.60]Others use a simple song

[01:08.26]--the easier to remember,the better.

[01:11.28]The advertisers try to make us feel good

[01:13.55]so that we like their products.

[01:16.53]Some advertisers use a famous person

[01:19.87]to tell how wonderful a product is.

[01:22.94]The more famous the person is ,

[01:25.48]the more money the advertiser has to pay.

[01:29.22]Advertisers often repeat their ads .

[01:32.64]We can see or hear ads for

[01:34.75]a new product everywhere:

[01:36.82]on the radio,on TV,on the Internet,in magazines

[01:41.51]and in the street.

[01:43.48]Then we go shopping

[01:45.06]and we see more ads on posters in the stores!

[01:49.07]From the advertisers' point of view,

[01:51.66]the more times we see or hear the ad,

[01:54.48]the better.

[01:59.77]Exercise 2.1

[02:03.57]A two-hour workout?

[02:05.41]A five-set tennis match?

[02:07.44]A 10-mile run?

[02:09.24]Nothing is too much for START sports shoes.

[02:13.33]The harder you run,the more they like it.

[02:17.07]Is your hair more and more difficult to manage?

[02:20.77]Is it giving you a headache?

[02:22.82]Don't take an asporin.

[02:24.53]Try new Honey Shampoo.

[02:26.80]Honey leaves you hair soft and shiny 3

[02:29.34]--and easy to manage.

[02:31.27]more and more people are changing to new Honey.

[02:34.35]Maybe you should,too.

[02:37.36]"I'm a photographer,

[02:39.06]In my work

[02:40.28]I have to carry a lot of cameras and equipment.

[02:43.57]So for me ,

[02:44.55]the lighter 4 the camera,the better.

[02:46.79]That's why I use S&S cameras.

[02:50.02]They've strong and look great,

[02:52.08]and best of all,really light to carry."

[02:55.29]S&S--simply a better camera.

[02:59.89]Today's cell 5 phones are becoming

[03:01.54]more and more complicated 6.

[03:03.57]Perhaps too complicated.

[03:05.49]Do we reallly need so many choices?

[03:08.62]The new Karlsson,

[03:10.84]For people who are too busy to play games

[03:13.33]on their telephone.

[03:15.04]Karlsson.Keep it simple.

[03:16.24]