时间:2018-12-03 作者:英语课 分类:2013年ESL之商务英语


英语课

 


Advertising 1 in TV and Movies 


Victoria: [clears her throat] Congratulations are in order. I just scored a product placement for our brand in the latest McQuillanator movie. Thank you, thank you very much. 


Gerard: Really? That’s great! Will it have a prominent place in the movie? 


Victoria: Well, you know how these things are. Our logo goes by in the blink of an eye, but millions of people are going to see it. 


Gerard: So will the star be wearing our logo on his shirt or something? 


Victoria: Something like that. 


Gerard: But not that. 


Victoria: No, it’s a little more subtle than that, but it’ll be embedded 2 into an important scene. 


Gerard: But where are they going to see it? 


Victoria: Is that really important? The important thing is that our brand will be associated with a major Hollywood movie. What more could we ask for? 


Gerard: Stop beating around the bush. Where in the movie will our logo appear? 


Victoria: All right. It’ll be on the bottom of the star’s shoes, on the sole, and the audience will be able to see it when he’s running. 


Gerard: Only if he’s running in slow motion, but he won’t be, right? If it goes by that quickly, it’ll be more like subliminal 3 advertising. 


Victoria: Exactly! I hadn’t thought of it that way, but hordes 4 of people will be going out to buy our products and they won’t even know why. I’m even more of a genius than I thought! 


 


Script by Dr. Lucy Tse 



1 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 embedded
a.扎牢的
  • an operation to remove glass that was embedded in his leg 取出扎入他腿部玻璃的手术
  • He has embedded his name in the minds of millions of people. 他的名字铭刻在数百万人民心中。
3 subliminal
adj.下意识的,潜意识的;太弱或太快以至于难以觉察的
  • Maybe they're getting it on a subliminal level.也许他们会在潜意识里这么以为。
  • The soft sell approach gets to consumers in a subliminal way.软广告通过潜意识的作用来影响消费者。
4 hordes
n.移动着的一大群( horde的名词复数 );部落
  • There are always hordes of tourists here in the summer. 夏天这里总有成群结队的游客。
  • Hordes of journalists jostled for position outside the conference hall. 大群记者在会堂外争抢位置。 来自《简明英汉词典》
学英语单词
abhorring
acquired cleftpalate
advertence
aggrege
approximate true elongation percentage
aural detector
auto cutter
Berilo
bootlegs
bresnahan
capitalised value
chromises
clobedolum
cold atmospheric leaching
conjugata
conservativeness
container freight station to door
contextual protection
contract for carriage
copperas
cost-per-action
Crocethia
cryptanthus zonatus
cylindrical auger
Cymothoidae
deglutition centre
dilute phase roasting
disapprovest
discors
divergence
duking
echo-signal
electric resistance thermometer
endotransglycosylases
flash-over relay
garment container
hawksworth
hierarchical interrupt
hill-and-dale
Horheim
host unreachable
Indochinese, Indo-Chinese
inertially balanced stabilized platform
interchange circuits
kot
kuessel
Le Massegros
letter bundling machine
memory attribute list
micrometeoritic
MO-MLV
moroccoes
Mututu
naphthalic aicd
national grid compang
numbered unit
pain phosphorus
pallidotomies
parental rights and duties
partes subcutanea
payload deployment and retrieval system
petunia
platanthera chloranthas
platypelloid
porfiry
propagules
quenching crack
remi inferior ossis ischii
repair truck
Rhododendron aganniphum
rickson
scandium oxalate
sense of worth
servo surface encoding
set priorities
sidles
specification of quality
state guarantee
stony iron-meteorite
sulfuric acid monohydrate
sweet meat
tar-pot
ternity
transmitter distortion
trust fund bureau
two sample t-test
U Thant
unassailableness
undefined length record
under water concrete
valeriane
ventresca
vernier theodolite
Von Hippel-Lindau disease
way to go
weaponizing
weigelias
weightiest
wrast
yanagisawa
yowlings
zero check