时间:2018-12-03 作者:英语课 分类:2013年ESL之商务英语


英语课

 


Advertising 1 in TV and Movies 


Victoria: [clears her throat] Congratulations are in order. I just scored a product placement for our brand in the latest McQuillanator movie. Thank you, thank you very much. 


Gerard: Really? That’s great! Will it have a prominent place in the movie? 


Victoria: Well, you know how these things are. Our logo goes by in the blink of an eye, but millions of people are going to see it. 


Gerard: So will the star be wearing our logo on his shirt or something? 


Victoria: Something like that. 


Gerard: But not that. 


Victoria: No, it’s a little more subtle than that, but it’ll be embedded 2 into an important scene. 


Gerard: But where are they going to see it? 


Victoria: Is that really important? The important thing is that our brand will be associated with a major Hollywood movie. What more could we ask for? 


Gerard: Stop beating around the bush. Where in the movie will our logo appear? 


Victoria: All right. It’ll be on the bottom of the star’s shoes, on the sole, and the audience will be able to see it when he’s running. 


Gerard: Only if he’s running in slow motion, but he won’t be, right? If it goes by that quickly, it’ll be more like subliminal 3 advertising. 


Victoria: Exactly! I hadn’t thought of it that way, but hordes 4 of people will be going out to buy our products and they won’t even know why. I’m even more of a genius than I thought! 


 


Script by Dr. Lucy Tse 



1 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 embedded
a.扎牢的
  • an operation to remove glass that was embedded in his leg 取出扎入他腿部玻璃的手术
  • He has embedded his name in the minds of millions of people. 他的名字铭刻在数百万人民心中。
3 subliminal
adj.下意识的,潜意识的;太弱或太快以至于难以觉察的
  • Maybe they're getting it on a subliminal level.也许他们会在潜意识里这么以为。
  • The soft sell approach gets to consumers in a subliminal way.软广告通过潜意识的作用来影响消费者。
4 hordes
n.移动着的一大群( horde的名词复数 );部落
  • There are always hordes of tourists here in the summer. 夏天这里总有成群结队的游客。
  • Hordes of journalists jostled for position outside the conference hall. 大群记者在会堂外争抢位置。 来自《简明英汉词典》
学英语单词
abustles
afibrinogenaemic
albomycetin
arranged marriage
BFUP
cappa
chain home beamed
chalutzim
chronicle of school
citrus leaf-miner
cowboy economy
data longevity
decentralized stochastic control
Dewi, Saint
differencing
directional radio
dominant tone
drafts
Duncan I.
earthed concentric wiring system
eusintomycin
externally heating
faciobrachialis
fancy oneself as
fifty-somethings
fore pressure
gamma-aminobutyric acid
gateway-to-gateway protocol
gelatin tube
get stuck in the mire
hay-seed
hoerr
holthe
hyperergic
import cargoes
inadequate diet
indirect initiation
knock someone's eyes out
knowledge-oriented
Kuibyshev
laugh sth to scorn
Laves' phases
lecointre
left inverse element
Leg-Over
length of boss
Lermontov, MikhailYurievich
Linda Vista
Linneryd
liquid nitrogen freezing system
liquor tyrothricini
load-deflection relation
looked after
magnifiable
manstration
Mary Cassatt
medrysone
milltailings
mixed ores
monensin
negroponte
nongoal
Ossietzky
Panxworth
paramukta
Parkhurst
part-drawing
Periptychus
pestle mill
phenagle
pipeline inventories
point probe-dynamic characteristic method
police judge
potyvirus konjak mosaic virus
quarter-bell
quenching and high temperature tempering
ramus ilicus
real-time application
resection through cervical approach
right-to-left rule
rotto
safe in life and limb
sample frequency
scientise
see ... off
semiconductor particle detector
settlingss
Shubat Enlil
soapy water
soft HRM
sputum
supplementary appropriation
Telotremata
texting codes
the bitter truth
the dogs of war
trichosurus vulpeculas
tubb
unholding
view(in computer graphics)
walking orders
X-ray fluorescences