2013年ESL之商务英语 08 Advertising in TV and Movies
时间：2018-12-03 作者：英语课 分类：2013年ESL之商务英语
Advertising 1 in TV and Movies
Victoria: [clears her throat] Congratulations are in order. I just scored a product placement for our brand in the latest McQuillanator movie. Thank you, thank you very much.
Gerard: Really? That’s great! Will it have a prominent place in the movie?
Victoria: Well, you know how these things are. Our logo goes by in the blink of an eye, but millions of people are going to see it.
Gerard: So will the star be wearing our logo on his shirt or something?
Victoria: Something like that.
Gerard: But not that.
Victoria: No, it’s a little more subtle than that, but it’ll be embedded 2 into an important scene.
Gerard: But where are they going to see it?
Victoria: Is that really important? The important thing is that our brand will be associated with a major Hollywood movie. What more could we ask for?
Gerard: Stop beating around the bush. Where in the movie will our logo appear?
Victoria: All right. It’ll be on the bottom of the star’s shoes, on the sole, and the audience will be able to see it when he’s running.
Gerard: Only if he’s running in slow motion, but he won’t be, right? If it goes by that quickly, it’ll be more like subliminal 3 advertising.
Victoria: Exactly! I hadn’t thought of it that way, but hordes 4 of people will be going out to buy our products and they won’t even know why. I’m even more of a genius than I thought!
Script by Dr. Lucy Tse
- Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
- The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
- an operation to remove glass that was embedded in his leg 取出扎入他腿部玻璃的手术
- He has embedded his name in the minds of millions of people. 他的名字铭刻在数百万人民心中。
- Maybe they're getting it on a subliminal level.也许他们会在潜意识里这么以为。
- The soft sell approach gets to consumers in a subliminal way.软广告通过潜意识的作用来影响消费者。