时间:2018-12-03 作者:英语课 分类:2013年ESL之商务英语


英语课

 


A Publicity 1 Stunt 2 


Hank: What’s that for? 


Svetlana: This costume? I’m planning a publicity stunt to get our store more business. 


Hank: You think that dressing 3 up as a giant banana will get our store more business? 


Svetlana: We need to get media coverage 4 for the grand opening of our store and attract as much attention as possible. I’ll be on hand to give sound bites and organize photo ops. 


Hank: How does a giant banana tie into our store? 


Svetlana: It doesn’t directly, but trust me, it’ll get noticed. 


Hank: I was thinking of a traditional marketing 5 campaign, more along the lines of holding a contest or a giveaway. And I don’t see how a giant banana is going to get media attention. 


Svetlana: The person in the giant banana costume will skydive into the parking lot of the store. 


Hank: What idiot have you convinced to do that? 


Svetlana: Well, that’s actually why I’m here... 


 


Script by Dr. Lucy Tse 



1 publicity
n.众所周知,闻名;宣传,广告
  • The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
  • He dismissed the event as just a publicity gimmick.他不理会这件事,只当它是一种宣传手法。
2 stunt
n.惊人表演,绝技,特技;vt.阻碍...发育,妨碍...生长
  • Lack of the right food may stunt growth.缺乏适当的食物会阻碍发育。
  • Right up there is where the big stunt is taking place.那边将会有惊人的表演。
3 dressing
n.(食物)调料;包扎伤口的用品,敷料
  • Don't spend such a lot of time in dressing yourself.别花那么多时间来打扮自己。
  • The children enjoy dressing up in mother's old clothes.孩子们喜欢穿上妈妈旧时的衣服玩。
4 coverage
n.报导,保险范围,保险额,范围,覆盖
  • There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
  • This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。
5 marketing
n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
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