时间:2019-01-27 作者:英语课 分类:经济学人财经系列


英语课

   Healthy snacks in Japan


  日本健康零食
  The joy of soy
  黄豆欢歌
  Defying Western food imperialism 1
  小黄豆不畏西餐帝国主义
  If you want to learn how to live longer, look at the people of Okinawa, a string of islands in south-western Japan. Raised on a diet of fish and soyabeans, their life expectancy 2 is among the highest on Earth. There is a natural control group; many Okinawans fled to Brazil and Hawaii after the second world war, where they switched to a meatier diet of steaks and burgers. All have been studied regularly by Japanese researchers over the past three decades to prove that a soya-rich diet can prolong life. Now it is time for the taste test: can a healthy bag of soya nibbles 3 sweep the fatty potato snack off the table?
  想知道延缓衰老的秘籍,不妨学学冲绳岛的原住民。冲绳岛群岛位于日本西南部,岛上居民自古以鱼和大豆为食,平均期望寿命居全球之首。二战结束后,许多冲绳人逃亡至巴西和夏威夷,饮食习惯也入乡随俗,改为以牛排和汉堡为主的肉食;这些冲绳人便成了天然的对照组。日本研究学家为证明富含黄豆的饮食能延缓衰老,在过去的30年里一直对两组人群做定期研究。如今到了测试口味的时候:健康小黄豆是否能取代高脂土豆零食,成为桌上新宠?
  Kaoru Yamada, a young food specialist at Otsuka Pharmaecutical, a Japanese drug company, has risen to the challenge. She dislikes the taste of soya, so she invented a lightly baked soya pastry 4 that tastes of cheese, is crispy, has soyabeans rattling 5 inside it and can sit on a desk—or even on a bar—for months without going soggy. Called SoyCarat, her creation went on sale in Japan this month. Otsuka, which also produces a big-selling health drink called Pocari Sweat, sees it as part of a counter-offensive against Western snacks that are making Asians fatter.
  日本大塚制药株式会社的青年食物专家山田薰已着手应战。山田小姐因为不喜欢黄豆的味道,故特意研发出了一款奶酪味黄豆酥。这款名为SoyCarat的黄豆酥经低温烘焙而成,内含嘎吱黄豆,口感松脆。在台面或柜台上存放数月也不会受潮变软。山田小姐的新发明将于本月在日本上市。亚洲人在西式零食的影响下日趋肥胖,生产热销运动饮料宝矿力的大塚制药则将SoyCarat视作西式零食大反攻行动的一部分。
  The science is compelling: research, albeit 6 part-sponsored by Otsuka, suggests that eating soya protein quickly lowers blood pressure, reducing the risk of cardiovascular disease. The company notes that the average American eats less soya in a year than the average Japanese eats in a day. Otsuka is not alone in Japan in trying to use science to sell consumer products: for instance, Uniqlo, a clothes retailer 7, sells hi-tech underwear that it says makes sweat dry quicker.
  科学研究显示,摄入大豆蛋白能迅速降低血压、减少心血管疾病发病率。虽然大塚制药是该研究发起人之一,但科学研究总能令人信服。公司指出,日本人日均大豆食用量高于美国人年均摄入量。在日本,利用科学研究推销产品的公司大有人在,大塚制药绝非独家——服装零售商优衣库就在推销一款号称能超速吸汗的高科技内衣。
  But the marketing 8 may be a problem. Sophisticated diners insist that soya is scrumptious, but others vehemently 9 disagree. Gary Larson, a cartoonist, once drew three disgusted lionesses spitting out the wobbly flesh of “a tofudebeest—one of the Serengeti’s obnoxious 10 health antelopes”. It struck a chord.
  然而,将新产品推向市场或将不会一帆风顺。精明的食客们坚称豆制品美味至极,但其他人却强烈反对。漫画家加里.拉尔森(Gary Larson)画过这样一幅漫画:三头母狮们厌恶的相继吐出口中摇晃着的块块鲜肉,因为它们捕到的是“塞伦盖蒂最令人作呕的健康羚羊——豆腐羚”。该漫画引发了公众的强烈共鸣。
  SoyCarat’s brand name is tricky 11: whatever the spelling, it evokes 12 the idea of two things children shun 13 and adults munch 14 only reluctantly. Perhaps it should be portrayed 15 as something laid back and Okinawan instead, like a bar snack. After all, what could be better than a life-enhancing glass of Orion beer in one hand, and a life-extending bag of soya snacks in the other?
  SoyCarat这个品牌名本身就很复杂——无论soy和carat怎样组合,总会让人想起“黄豆”和“克拉”这两种小孩避而远之,大人勉强食之的东西。或许应该将它描述成具有冲绳风情,在酒吧吃的那种休闲小零食。毕竟,还有什么能比一杯增加生命宽度的Orion啤酒,一袋增加生命长度的黄豆小食更惬意的呢?

n.帝国主义,帝国主义政策
  • They held the imperialism in contempt.他们鄙视帝国主义。
  • Imperialism has not been able to subjugate China.帝国主义不能征服中国。
n.期望,预期,(根据概率统计求得)预期数额
  • Japanese people have a very high life expectancy.日本人的平均寿命非常长。
  • The atomosphere of tense expectancy sobered everyone.这种期望的紧张气氛使每个人变得严肃起来。
vt.& vi.啃,一点一点地咬(nibble的第三人称单数形式)
  • A fish nibbles at the bait. 一条鱼在轻轻地啃鱼饵。 来自《现代汉英综合大词典》
  • Units of four bits are sometimes referred to as nibbles. 有时将四位数字组成的单元叫做半字节。 来自辞典例句
n.油酥面团,酥皮糕点
  • The cook pricked a few holes in the pastry.厨师在馅饼上戳了几个洞。
  • The pastry crust was always underdone.馅饼的壳皮常常烤得不透。
conj.即使;纵使;虽然
  • Albeit fictional,she seemed to have resolved the problem.虽然是虚构的,但是在她看来好象是解决了问题。
  • Albeit he has failed twice,he is not discouraged.虽然失败了两次,但他并没有气馁。
n.零售商(人)
  • What are the retailer requirements?零售商会有哪些要求呢?
  • The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。
n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
adv. 热烈地
  • He argued with his wife so vehemently that he talked himself hoarse. 他和妻子争论得很激烈,以致讲话的声音都嘶哑了。
  • Both women vehemently deny the charges against them. 两名妇女都激烈地否认了对她们的指控。
adj.极恼人的,讨人厌的,可憎的
  • These fires produce really obnoxious fumes and smoke.这些火炉冒出来的烟气确实很难闻。
  • He is the most obnoxious man I know.他是我认识的最可憎的人。
adj.狡猾的,奸诈的;(工作等)棘手的,微妙的
  • I'm in a rather tricky position.Can you help me out?我的处境很棘手,你能帮我吗?
  • He avoided this tricky question and talked in generalities.他回避了这个非常微妙的问题,只做了个笼统的表述。
产生,引起,唤起( evoke的第三人称单数 )
  • The film evokes chilling reminders of the war. 这部电影使人们回忆起战争的可怕场景。
  • Each type evokes antibodies which protect against the homologous. 每一种类型都能产生抗同种病毒的抗体。
vt.避开,回避,避免
  • Materialists face truth,whereas idealists shun it.唯物主义者面向真理,唯心主义者则逃避真理。
  • This extremist organization has shunned conventional politics.这个极端主义组织有意避开了传统政治。
v.用力嚼,大声咀嚼
  • We watched her munch through two packets of peanuts.我们看她津津有味地嚼了两包花生米。
  • Getting them to munch on vegetable dishes was more difficult.使他们吃素菜就比较困难了。
v.画像( portray的过去式和过去分词 );描述;描绘;描画
  • Throughout the trial, he portrayed himself as the victim. 在审讯过程中,他始终把自己说成是受害者。
  • The author portrayed his father as a vicious drunkard. 作者把他父亲描绘成一个可恶的酒鬼。 来自《现代汉英综合大词典》
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