时间:2019-01-18 作者:英语课 分类:TED演讲商业篇


英语课

 Finally -- Finally, number five: there are a whole number of creators of content who don't receive fair compensation, 最后--最后,第五点:有许多内容的创造者并没有得到公平的报酬,


because the system for intellectual property is broken. 因为知识产权系统遭到了损害。
It was broken by the first era of the internet. Take music. 在互联网的第一个时代就遭到损害。就拿音乐来说。
Musicians are left with crumbs 1 at the end of the whole food chain. 音乐家们只在食物链的末端获得一些残渣碎屑。
You know, if you were a songwriter, 25 years ago, you wrote a hit song, 在25年前,如果你是一个作曲家,写出一首流行的歌曲,
it got a million singles, you could get royalties 2 of around 45,000 dollars. 卖出一百万首单曲,你可以获得大约45000美元的报酬。
Today, you're a songwriter, you write a hit song, it gets a million streams,  而现在,作曲家的你写出一首流行的歌曲,被百万次播放,
you don't get 45k, you get 36 dollars, enough to buy a nice pizza. 你并不能得到45000美元,你只能得到36美元,足以买一个不错的披萨了。
So Imogen Heap, the Grammy-winning singer-songwriter, is now putting music on a blockchain ecosystem 3. 所以伊莫金·希普,一位荣获格莱美奖的创作歌手,现在把音乐发表在一个区块链的生态系统上。
She calls it "Mycelia." And the music has a smart contract surrounding it. 她称其为“菌丝”。其中的音乐有着智能协议。
And the music protects her intellectual property rights. You want to listen to the song? 音乐保护着她的知识产权。你想要听歌吗?
It's free, or maybe a few micro-cents that flow into a digital account. 它是免费的,或者会有几分钱流入数字账户。
You want to put the song in your movie, that's different, and the IP rights are all specified 4. 如果想要在电影中使用这首歌,那就是另一回事了。知识产权都有详细说明。
You want to make a ringtone? That's different. 你想要作为手机铃声?那也是另一码事。
She describes that the song becomes a business. 她描述道,歌曲成为了商业。
It's out there on this platform marketing 5 itself, protecting the rights of the author,  在这个平台上歌曲实现了商业化,保护了作者的权利。
and because the song has a payment system in the sense of bank account,  并且因为歌曲采用了一种类似于银行账户的支付系统,
all the money flows back to the artist, and they control the industry, rather than these powerful intermediaries. 所有的钱都会到艺术家的手中,他们掌控了行业,而不是由那些强大的中间商所控制。

特许权使用费
  • I lived on about £3,000 a year from the royalties on my book. 我靠着写书得来的每年约3,000英镑的版税生活。 来自辞典例句
  • Payments shall generally be made in the form of royalties. 一般应采取提成方式支付。 来自经济法规部分
n.生态系统
  • This destroyed the ecosystem of the island.这样破坏了岛上的生态系统。
  • We all have an interest in maintaining the integrity of the ecosystem.维持生态系统的完整是我们共同的利益。
adj.特定的
  • The architect specified oak for the wood trim. 那位建筑师指定用橡木做木饰条。
  • It is generated by some specified means. 这是由某些未加说明的方法产生的。
n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
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