经济学人:电影商业:MoviePass的金融恐怖秀(2)
时间：2018-12-30 作者：英语课 分类：经济学人商业系列
英语课
Mitch Lowe, chief executive of MoviePass (and a former Netflix executive), professes 1 to be undaunted by the losses. MoviePass的首席执行官米奇·罗威（前Netflix执行官）声称无惧损失。
He says that the most frequent cinema-goers have taken up MoviePass subscriptions 2 first, driving up costs. 他说大部分常去电影院的人已经注册了MoviePass，抬高了成本。
As more casual filmgoers sign up, losses should abate 3. 随着更多影迷的注册，损失会有所减少。
The service also recently announced some add-ons to help defray costs further, including "surge pricing" at times of peak demand. 近期，这项服务还宣布了一些附加项目帮助进一步扣除成本，比如需求高峰时期的“峰时价格”。
He hopes to get the cash burn of the core ticketing service down to $1 per subscriber 4, with a projected 5m subscribers by the end of the year. 他希望将核心票务服务的烧钱率降至每位用户1美元，计划截止年底注册用户将达到五百万。
He plans to get MoviePass into the black by such means as advertising 5, 他计划通过广告等方式让MoviePass盈利，
for example by promoting films to users in exchange for fees from studios. That is, if the money lasts. 例如，通过向用户推销电影换取电影公司的酬金。如果经费充足的话。
MoviePass can already shift the box office. It buys 6% of all film tickets in America, according to Helios & Matheson's SEC filing. 根据Helios & Matheson的财务报告，MoviePass已经可以扭转票房了。MoviePass在美国购买了所有电影票的6%。
Overall, national box-office receipts are up: from the start of the year to July 9th, they totalled $6.6bn, Box Office Mojo指出，整体而言，全国票房收入在增长：从今年7月9日开始，共计66亿美元，
8.8% higher than in the same period in 2017, according to Box Office Mojo. 与2017年同期相比增加8.8%。
Mr. Lowe reckons that MoviePass can be credited for boosting ticket sales by 3%. 罗威认为MoviePass可将门票销售拉动3%。
In Hollywood that sounds like the makings of a blockbuster, even if on Wall Street it is seen as a flop 6. 在好莱坞，这听起来像是一部大片的素材，虽然在华尔街，这将被视为一个巨大的失败。
声称( profess的第三人称单数 )； 宣称； 公开表明； 信奉
- She still professes her innocence. 她仍然声称自己无辜。
- He professes himself to be sad but doesn't look it. 他自称感到悲伤，但外表却看不出来。
n.（报刊等的）订阅费( subscription的名词复数 )；捐款；（俱乐部的）会员费；捐助
- Subscriptions to these magazines can be paid in at the post office. 这些杂志的订阅费可以在邮局缴纳。 来自《简明英汉词典》
- Payment of subscriptions should be made to the club secretary. 会费应交给俱乐部秘书。 来自《简明英汉词典》
vi.(风势，疼痛等)减弱，减轻，减退
- We must abate the noise pollution in our city.我们必须消除我们城里的噪音污染。
- The doctor gave him some medicine to abate the powerful pain.医生给了他一些药，以减弱那剧烈的疼痛。
n.用户，订户；（慈善机关等的）定期捐款者；预约者；签署者
- The subscriber to a government loan has got higher interest than savings. 公债认购者获得高于储蓄的利息。 来自辞典例句
- Who is the subscriber of that motto? 谁是那条座右铭的签字者？ 来自辞典例句
n.广告业；广告活动 a.广告的；广告业务的
- Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
- The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
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