时间:2018-12-03 作者:英语课 分类:世界名牌博览


英语课

 贝纳通是贝纳通公司的品牌,成立于1965年,最初以生产手工编织套衫为主,后陆续推出休闲服、化妆品、玩具、泳装、眼镜、手表、文具、内衣、鞋、居家用品等。主要针对大众消费者,特别是年轻人和儿童,由总设计师朱丽安娜·贝纳通(1938年—)及200多名设计师共同设计、制作。充分体现新一代年轻人的价值观,在休闲服装生产领域,与美国加利福尼亚的埃斯普瑞(Esprit)并驾齐驱。


Benetton is a globally known fashion brand based in Italy. It was founded in 1965 by Luciano Benetton and other family members. He had the idea of selling very colorful clothes at a local market and it caught on. Continuing with this theme, the company marketed itself as the “United Colors of Benetton”. It now has 6,000 stores around the world and produces 150,000 items of clothing. Its website says it is “a group with a strong Italian character whose style, quality and passion are clearly seen in its brands.” Benetton is famous for its clever advertising 1 campaigns. The company name was put on a series of shocking 2 photographs, such as two horses mating or a bloodied 3 newborn baby. The shock tactics 4 worked to greatly increase market share and profits.


 



1 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 shocking
adj.令人气愤的;令人震惊的
  • His attitude was shocking to her.他的态度令她感到震惊。
  • Such behaviour is really shocking.这种行为真不像话。
3 bloodied
v.血污的( bloody的过去式和过去分词 );流血的;屠杀的;残忍的
  • his bruised and bloodied nose 他沾满血的青肿的鼻子
  • His pants leg was torn and bloodied when he fell. 他跌交时裤腿破了,还染上了血。 来自辞典例句
4 tactics
n.策略;战术,兵法
  • They planned the tactics for the next day's battle.他们制定好第二天的战术。
  • He decided to switch tactics.他决定改变策略。
学英语单词
antigen cross-linking
antiknock component
assert a maritime claim
atomist theory
bearing-cartridge
Beit Bridge
benzoheterocycle
betaactive
bigheaded
Bihawana
caggy
calisthenic
camboriu
cecil day lewis
chemistry of Titan
chronometer chest
click on
coin flip
contact-tracing
control center
depolarized anode
diplomatic practice
dynamic stress-strain curve
dyschromatosisuniversalis
egregiousness
endpin
energy solar section
engineer surveyor
engineering test facility
eumorphus quadriguttatus pulchripes
feeler plate
field force
folding rod
fuel-dump
full-sib mating
genus iberiss
geo-stationary satellite launch vehicle
grape rootworm
grbs
half adder subtractor circuit
hard-fruit
helloing
industrial ethyl alcohol
informational region
international law enforcement agencies
international morality
judicial errors
khawad
laser transit
latch-nut
limping adoption
linden-flower
linear-optimal design
linnean species
lipira
locus of journal center
long log
Lounoua
manual control device
mesobands
monoreme
mooshing
mordente
mystacinid
nevus papillomatosus
nitrolime
nominal resolution
outlived
passage of current
photo-fabrication
physical storage block
plasemolemma
pleurosigma sp.
Pothia
prepaid expense
prishede
quinquethbercular
radiating bars
register-quad
Sand Lake
save sth for a rainy day
selective excitation
shellelectron
shoecare
shokaku
sinusoidalizing
slow time division
soil velocity
staircase
stimulated-emissions
subdivision loadline
submerged beach
subtotal nose reconstruction
sulphamate
Tajo
Thermopsis inflata
traffle
vibro beam accelerometer
warm-water
wind turbine vertical axis (vawt)
xanthocreatinin
zenarchopterus dunckeri