时间:2019-01-23 作者:英语课 分类:外贸英语一点通


外贸口语一点通第177期:广告营销之电视广告 - 英语课
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  1. 1 外贸口语一点通第177期:广告营销之电视广告 英语课
英语课

   Advertisement on TV 电视广告


  A: This is a very competitive 1 market. We've got to come up with a few clever strategies 2 in order to keep our place on top.
  这是个充满竞争的市场,我们不得不想出几个更聪明的办法来保持我们的领先地位。
  B: What's your suggestion?
  你的建议呢?
  A: As far as I know, you only advertised in newspapers. It is far from enough.
  据我所知,您的产品仅仅做了印刷广告,这远远不够。
  B: Really?
  真的?
  A: I think we should have advertisement on TV.
  我认为你应该做电视广告。
  B: I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials.
  我知道电视广告会给观众留下深刻的印象,但是电视广告太贵了。
  A: However, TV commercials are fascinating and attractive. The repetition 3 of commercials will help make our products well-known and build strong brand positions.
  但是,电视广告是很生动的和吸引人的。电视广告的不断播放将会扩大我们的产品的知名度,并能奠定我们的品牌地位。
  B: En...
  嗯……
  A: Not right at the moment. But with the development of the company, you will need to spend more money on having more expensive ads.
  不是现在做。但是随着公司的发展,您就要做些贵的广告了。
  B: I will think about your suggestion, and discuss it with the sales department.
  我会考虑您的建议,和销售部讨论一下。
  A: By the way, there are the two ads I designed for you. Would you like to have a look at them?
  顺便说一下,这是我给设计的两份广告,您想看一下吗?
  B: Thank you. They look very attractive.
  谢谢。看上去很吸引人。
  1. spend something on something/ in doing something 花时间做某事
  He spends too much on clothes. 他在衣着上花费很大。
  spend a lot of time on a project/in explaining a plan 花很多时间进行某项目/解释某一计划
  2. by the way 顺便说说,顺便问一下;在途中
  顺便说说:
  By the way, what was the funniest suggestion I saw?
  顺便说说我碰到的最有趣的建议。
  Komodo dragon, by the way, why does man have to take him all away?
  顺便说说,科莫多龙。为什么人们都要夺走你的生命?
  顺便问一下:
  By the way, is Dr. Johnson available on Saturday?
  顺便问一下,约翰逊大夫星期六有空吗?
  By the way, you got the prescription 4 from Dr. Johson, didn’t you?
  我顺便问一下,你的这个药方是约翰逊大夫给你开的吧。
  在途中:
  They stopped by the way to eat.
  他们在途中停下来吃饭。
  You will have a fine view of Moray Firth by the way.
  在途中你将欣赏到马里湾的美丽景色。

adj.竞争的,比赛的,好竞争的,有竞争力的
  • Some kinds of business are competitive.有些商业是要竞争的。
  • These businessmen are both competitive and honourable.这些商人既有竞争性又很诚实。
n.策略( strategy的名词复数 );战略;战略学;对策
  • Several steps and strategies have been developed to minimize these risks. 有关人士发展了若干措施和方法以减少这些风险。 来自英汉非文学 - 行政法
  • Different threats require different strategies. 对付不同的威胁需要不同的策略。 来自英汉非文学 - 政府文件
n.重复;反复
  • The perfomance improved with each repetition.演出每演一场都有改进。
  • This degree of repetition is not found in any known language.这种重复程度在任何已知语言中都不曾出现。
n.处方,开药;指示,规定
  • The physician made a prescription against sea- sickness for him.医生给他开了个治晕船的药方。
  • The drug is available on prescription only.这种药只能凭处方购买。
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