英语新词：5个新兴商业词汇

 　　The business world has always had an influence on language, ranging from contributions like best practices and bandwidth, and this new words update highlights several words entering OxfordDictionaries.com from the languages of business, corporate 1, and marketing 2.

　　商业世界总是对语言有所影响，商务领域贡献创造了一系列词汇，如 best practice(最优方法)和 bandwidth(带宽)。这次的新词专题中，我们来说说进入牛津在线词典的一些新词，它们来自商务、公司及市场营销语言。
　　solopreneur
　　个体企业创业经营者
　　As you might be able to guess, solopreneur refers to a ‘person who sets up and runs a business on their own’, covering a variety of duties. The combining form -preneur hasbecome a productive one in recent years, with words like technopreneur and intrapreneur finding their way into the mainstream 3. Another related new word is owner-manager, referring to someone who both owns and manages their own business.
　　也许你会猜到，solopreneur指“自己创建、经营公司的人”，有多项职能。-preneur这一词根近几年有诸多构词，如technopreneur(科技企业家)、intrapreneur(公司内部创新者)等词已经进入主流。另一个相关的新词是owner-manager(业主经理)，指同时拥有且经营自己公司的人。
　　owner-driver
　　车主司机
　　With ride-sharing apps Uber and Lyft becoming more and more popular, it’s probably not a surprise to see the term owner-driver – which refers to a person who owns the vehicle that they operate for their job – on the rise.
　　Uber和Lyft这样的搭乘应用越发普及，出现越来越多诸如owner-driver(车主司机)这样的术语便不足为怪，这一词用以指“以开自己的车为业的人”。
　　onboarding
　　适职、熟悉产品
　　This term refers to the ‘action or process of integrating a new employee into an organization or familiarizing a new customer or client with one’s products or services’. The word is derived 4 from the sense of ‘on-board’ referring to being physically 5 on a ship, plane, or spacecraft. The word is also used as a modifier, as in the ‘onboarding process’.
　　这一术语指“让新员工融入公司组织的行为“或”让新顾客和新客户熟悉产品服务的过程”。这个词来源于“on-board”一词的涵义，意指实际登船、登机、上太空飞船。该词也用作修饰语，如用于“onboarding process(适职过程、产品熟悉过程)”。
　　omnichannel
　　全渠道
　　The adjective omnichannel is used to refer to ‘a type of retail 6 which integrates the different methods of shopping available to consumers, e.g. online, in a physical shop, or by phone. The word comes from the combination of omni- (‘all’) and channel. A similar term with a different meaning is multichannel, which refers to something that ‘employs or possesses many television or communications channels’.
　　Omnichannel这一形容词用以指“一种综合了多种顾客购物手段的零售形式”，如网络、实体店、电话零售。这一词由omni-(意为“所有、全部”)和channel(渠道)合并而成。另一个术语"multichannel"与之类似，而意义不同，指“运用或占有多种不同的电视或通信渠道”。
　　data-driven
　　数据驱动
　　With more and more data piling up every day on seemingly all aspects of our lives, a lot more than just business decisions are becoming data-driven, which refers to something ‘determined or dependent on the collection or analysis of data’. From online dating to journalism 7 to dictionaries, data-driven activities are becoming more and more prevalent.
　　每天，似乎生活的方方面面都有数据在不断堆砌累加，很多不是纯商务性质的决定也越来越趋向数据驱动，即“决定源自或取决于数据收集或数据分析”。从网上相亲到新闻业界再到字典辞书，数据驱动的活动将越发盛行。