时间:2019-01-08 作者:英语课 分类:Scientific American(二)月


英语课

Companies spend billions on advertising 1 every year. But they're not just pushing products—they're selling their brand's "personality," too. Think: Red Bull. What comes to mind? Most people say things like speed...power...hyper...extreme.


Well, a pair of scientists wanted to see if the energy drink's alleged 2 qualities would influence people's performance in a racecar video game—without sipping 3 Red Bull. So they had 70 volunteers race cars with identical specs, but different paint jobs. Four with the logo and colors of a drink—Guinness, Tropicana, Coca-Coca or Red Bull—and one car just plain green.


The drivers clocked similar times with most of the cars. But behind the wheel of the Red Bull car, they actually drove more aggressively, scoring either incredibly fast race times, or their slowest—by driving recklessly and crashing. The study appears in the Journal of Consumer Psychology 4.


Polled after the game, the players didn't realize the Red Bull image apparently 5 influenced their driving. Which suggests marketing 6 doesn't just influence a brand's personality. It could be shaping our personalities 7, too, without our even knowing it.


Thanks for the minute. For Scientific American's 60-Second Science, I'm Christopher Intagliata.



n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
a.被指控的,嫌疑的
  • It was alleged that he had taken bribes while in office. 他被指称在任时收受贿赂。
  • alleged irregularities in the election campaign 被指称竞选运动中的不正当行为
v.小口喝,呷,抿( sip的现在分词 )
  • She sat in the sun, idly sipping a cool drink. 她坐在阳光下懒洋洋地抿着冷饮。
  • She sat there, sipping at her tea. 她坐在那儿抿着茶。
n.心理,心理学,心理状态
  • She has a background in child psychology.她受过儿童心理学的教育。
  • He studied philosophy and psychology at Cambridge.他在剑桥大学学习哲学和心理学。
adv.显然地;表面上,似乎
  • An apparently blind alley leads suddenly into an open space.山穷水尽,豁然开朗。
  • He was apparently much surprised at the news.他对那个消息显然感到十分惊异。
n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
n. 诽谤,(对某人容貌、性格等所进行的)人身攻击; 人身攻击;人格, 个性, 名人( personality的名词复数 )
  • There seemed to be a degree of personalities in her remarks.她话里有些人身攻击的成分。
  • Personalities are not in good taste in general conversation.在一般的谈话中诽谤他人是不高尚的。
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Acala
acierno
adenoma fibrosum
alloagglutination
aqueous jet scouring machine
architourism
art houses
assoline
bed brush
biodiesel
black-striped wallaby
booster rocket engine
cactus-type grab
Cangerzi San
ceratocymba leuckarti
Cfs (cubic foot per second)
change in speed
clownishness
Cold Rolled Sheet
cupls
design and construction
dragon ladies
dual-fuels
effect of horizontal hypergravity on human body
English tar
external ablation
facies anterior pyramidis
FIFO (floating input floating output)
first freedom
front mold
ghassans
grating nephoscope
hereditary spherocytosis
high priestess
honey bears
hot-forming
howat
infrared automatic tracking
ivashkoes
joy extensible coveyor
kooning
kymographies
lionkeeper
loss of nationality
malignant multiple lymphosarcoma
mandarin hotel
membrane case manometer
Mendesian
method of statistical testing
molybdenum chilled iron roll
motorwagen
mounting deck
n-butane oxidation
nappings
needle shaped crystal structure
neurolgeptics
noalite
non-obstante
one board lot of securities
opencastings
optimum rate of change
override of xenon oscillations
oxidative wear
padroni
picrotoxine
possets
prevention of access
primay mortgage market
proprietary derivative position
purprestures
reference number
refractory pots
repetitively
rewriting unit
rhineurynte
ribier
routing instruction
rufiji
satellite data
semiannular
shearing machine table
single canvas front mounted binder
splenick
starting air container
sulci temporalis medius
tanner
tendon forceps
theissen
three-dimensional body
trichloio-tribromoethane
tugging vessel over rapids
turncocks
two stage amplifier
unpaid check
upon flue
Urakawa
value part
voicestra
wagimo insularis
war cries
weighmachine
zolla