世界500强CEO访谈 第17期:惠普马克赫德 技术环境至关重要(2)

 　　Reporter: Tell us about the new data warehousing and CRM products and solutions we can expect to see coming from Teradata Division in the near future.

　　记者：告诉我们在不久的将来，我们可以期待在Teradata部门看到有关于新的数据库存和客户管理的产品和解决方案。
　　Hurd: This spring we have a number of promising 1 enhancements and additions to our solutions. In March we announced the availability of Teradata CRM Version 4.0. This product integrates NCR’s Relationship Optimizer 2 product line with the analytics and campaign management products of Ceres, a company NCR acquired in April 2000. This new CRM product suite 3 takes full advantage of the valuable customer information in a company’s data warehouse 4, presenting marketers with analysis, action, evaluation 5 and learning from within one tool. In early April we launched the newest version of Teradata E-Business Analytics, which enhances BroadVision’s suite of E-business applications. This product will allow businesses to tap into the information they gather from click stream analysis and transactions to provide personalized offers online.Also in April we announced Teradata Warehouse 6.1, which includes our new Teradata Miner data mining software. This release provides additional capabilities 6 for businesses to develop active data warehouses 7. Active data warehousing is a new trend in decision support; it involves making the insights from the data warehouse available in real time to thousands of users.
　　赫德：今年春天，我们对方案进行了很多提高和补充。3月份我们宣布了Teradata客户管理第4版的可行性，这个产品将NCR的关系优化器生产线和解析学以及Ceres的竞争管理产品结合起来，其中Ceres是NCR在2000年4 月收购的一个公司。这个新的客户管理产品的开发人员充分利用了数据库存宝贵的客户信息，向市场上的商人们展示出了集分析、行动、估价和学习于一身的产品。4月初，我们推出了Teradata最新版本，提高了宏道的电子商务套件的商业应用性。该产品将允许企业打入他们的资料，从点击流分析和交易的集合中，提供个性化在线服务。同样在4月份，我们宣布推出Teradata数据仓库6.1，其中包括我们的新Teradata的矿工数据挖掘软件。此版本为企业提供额外的功能，即发展动态数据仓库。动态数据仓库反映了支持决策的新趋势，它涉及到将对数据仓库的深刻见解实时提供给数千名用户。
　　Reporter: Tell us more about active data warehousing.
　　记者：请跟我们说一下有关动态数据库存的问题。
　　Hurd: Active data warehousing is our vision for the future of decision support. We see a trend in data warehousing away from using these systems just to generate reports for top management. The future of data warehousing involves not only using the system for strategic decision-making but putting the company’s data in the hands of front line employees, allowing them to make quick and informed decisions. To accomplish this, companies require a data warehouse that can load data quickly and handle thousands of complex queries 8 coming from thousands of users. Today we are helping 9 customers implement 10 data warehouses with these characteristics.
　　赫德：动态数据仓库，是我们对决策支持的未来的憧憬。我们看到数据仓库的趋势是避免使用这些系统，只是为了生成最高管理层报告。未来的数据仓库不仅涉及利用系统进行战略决策，还有将该公司的资料提供给一线员工，能让他们作出迅速和明智的决定。为实现这一目标，公司需要一个数据仓库，能够快速加载数据，解决来自上千用户的数以千计的复杂问题。现在我们正在帮助顾客执行有这些特色的数据仓库。