“团购”是一种“营销噱头
英语课
KAT在北京学汉语，她的中国朋友要是遇到了不知道用美语怎么说的词，就会来请教她。今天是吴琼要问的：团购。
WQ: KAT, 我这里有一些螃蟹和大虾，你想要么？
KAT: Of course! I love sea food!
WQ: 去我家拿吧！ 全给你，不要钱！
KAT: Wow...Wuqiong, that's really nice of you! Are you sure you don't want them?
WQ: 你不知道，这些都是我团购买来的，太多了，吃不了！ 我还有餐券，电影票，健身卡，都是团购来的，好多都快到期了，我又没时间去。对了，“团购”在美语里怎么说呢？
“团购”是一种“营销噱头”
KAT: It's called "group buying." It is a very popular marketing 1 gimmick 2 now. A lot of my friends back in the US are just as obsessed 3 with group buying as you are!
WQ: 呵呵，我的确是个“团购控”！ 不过你刚才说 Group buying is a marketing gimmick, 什么是gimmick？
KAT: Gimmick, g-i-m-m-i-c-k, gimmick, 是花招，噱头。I call group buying a gimmick because it's used by retailers 4 to attract more people to buy products of mediocre 5 quality and popularity.
WQ: 你说得有道理。团购是个促销的花招，一般推出团购的都是小店、新店，团购的东西也不是什么名牌抢手货。I don't think I can ever get a discount on LV purses through group buying.
KAT: That's right. In that sense, group buying is just another form of price war.
WQ: Price war? 价格战？
KAT: 对。People use group buying because they want the discount. They want to buy things at a lower price.
WQ: 对，其实这和返券、打折差不多，都是商家在打价格战。不过，我也不傻，等他们把价格升上去了，我就不买了，就去找新的团购货！
KAT: Haha, that's exactly how you became a group buying maniac 6! 好了，说说你今天都学了什么吧！
WQ: 第一：团购是group buying;
第二：花招，噱头是gimmick;
第三：价格战是price war。
n.行销，在市场的买卖，买东西
- They are developing marketing network.他们正在发展销售网络。
- He often goes marketing.他经常去市场做生意。
n.(为引人注意而搞的)小革新，小发明
- He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。
- It is just a public relations gimmick.这只不过是一种公关伎俩。
adj.心神不宁的,鬼迷心窍的,沉迷的
- He's obsessed by computers. 他迷上了电脑。
- The fear of death obsessed him throughout his old life. 他晚年一直受着死亡恐惧的困扰。
零售商，零售店( retailer的名词复数 )
- High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
- Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
adj.平常的，普通的
- The student tried hard,but his work is mediocre. 该生学习刻苦，但学业平庸。
- Only lazybones and mediocre persons could hanker after the days of messing together.只有懒汉庸才才会留恋那大锅饭的年代。
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