商务英语:如何写商业计划书(市场策略)
英语课
市场营销策略极富挑战性,投资者希望了解公司的产品从生产到大最终用户手中的全过程,因此这部分应该包括以下内容:
1. 营销机构和营销队伍;
2. 营销渠道的选择和营销网络的构建;
3. 广告策略和促销策略;
4. 价格策略;
5. 市场渗透与开拓计划;
6. 市场营销中意外情况的应急对策等。
价格制定策略,例如:
The prices for our products /services are determined 1 first and foremost by XXX (competition, costs, suppliers, manufacturers, package deals)。
关于折扣,例如:
We can take advantage of volume purchases by XXX.
关于直销,例如:
The majority of sales will be through direct sales by the (Company) sales staff. (Company) anticipates hiring XXX additional sales representatives to (cover additional territories, retailers 2, distributors, markets, sell specific products /services)。
销售渠道,例如:
By operating within these distribution channels in this manner we feel that we can maintain control of our market. In addition, we can generate growth at a reasonable pace and obtain excellent sales results.
关于顾客服务,例如:
Another service to add value is to provide warehousing of customer inventory 3. This allows us to book larger orders and provide faster order response
adj.坚定的;有决心的
- I have determined on going to Tibet after graduation.我已决定毕业后去西藏。
- He determined to view the rooms behind the office.他决定查看一下办公室后面的房间。
零售商,零售店( retailer的名词复数 )
- High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
- Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
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商务英语