中国品牌成也网络败也网络
英语课
With 420 million people now online, the Internet can make or break a brand in China, according to the report by Roland Berger Strategy Consultants 1 July 19, as far more people use the web to help decide what to buy than in the west。
Online buzz has the power to build up - or significantly damage- a brand very quickly. Chinese people are sharing their opinions and experiences about brands by the millions on online bulletin board services and local social media channels. Around 13 million consumer comments, for example, are published every month on automobile 2 bulletin boards alone。
"Proportionally, Chinese consumers rely on the Internet in making purchase decisions much more than their counterparts in the West," said Charles Edouard Bouée, Roland Berger's Asia President. Almost 60 percent of Internet users in China said that consumer review sites, as well as discussion forums 3 and blogs, influence their purchasing decisions, compared with less than 20 percent in the US。
But it's not just talk, according to the report. Consumers are organizing themselves for group purchasing discounts and even online and offline "protests"。
"The Internet aspect in China represents both an opportunity and a challenge," said Alain Lecouedic, a partner in the consultancy firm. "Companies need to raise the bar of their products and anticipate their strategy. If things go wrong, it can quickly damage a brand."
Chinese consumers are also "displaying more individualism than before, striving not only to be fashionable but to be able to express their individual style," the report found. And it is not just in the big cities. Consumer sophistication is rising just as much - or perhaps even faster - in the less developed smaller cities than in the booming economic centers。
顾问( consultant的名词复数 )； 高级顾问医生，会诊医生
- a firm of management consultants 管理咨询公司
- There're many consultants in hospital. 医院里有很多会诊医生。
n.汽车，机动车
- He is repairing the brake lever of an automobile.他正在修理汽车的刹车杆。
- The automobile slowed down to go around the curves in the road.汽车在路上转弯时放慢了速度。