SSS 2010-03-08
时间：2019-01-08 作者：英语课 分类：Scientific American(三)月
So, they’re scanning your items at the grocery store, and when the last tomato gets bagged you’re stunned 1 at the cost. How did you spend so much? Maybe those cherries were 12 bucks 2 a pound. Or maybe you should have paid more attention to what you put in the wagon 3. Then again, maybe not. Because a new study in the Journal of Marketing 4 shows that the harder shoppers try to keep track of what they’re spending, the worse they actually do.
With the economy still in the dumps, sticking to a budget is key. And food’s a major expense. So a lot of shoppers try to keep a mental tally 5 of what they toss into the cart as they go along. Scientists interviewed 300 shoppers, and found that more than half of them try to crunch 6 the numbers without a calculator or even a pen and paper. The trouble is doing that math in your head is hard. As a result, they underestimate their total cost, and end up overspending.
One trick, the scientists say, is to count what’s in your cart and multiply by a guesstimate of the average cost of the items. So nine things at $2 a pop should give you change of a twenty. It’s not perfect, but it’ll also tell you whether you can get in the 12 items or less lane.
- They cost ten bucks. 这些值十元钱。
- They are hunting for bucks. 他们正在猎雄兔。 来自《简明英汉词典》
- We have to fork the hay into the wagon.我们得把干草用叉子挑进马车里去。
- The muddy road bemired the wagon.马车陷入了泥泞的道路。
- They are developing marketing network.他们正在发展销售网络。
- He often goes marketing.他经常去市场做生意。
- Don't forget to keep a careful tally of what you spend.别忘了仔细记下你的开支账目。
- The facts mentioned in the report tally to every detail.报告中所提到的事实都丝毫不差。