时间:2018-11-30 作者:英语课 分类:剑桥英语之商务英语


英语课

James: So what do you see as the most effective means of advertising 1? TV,  radio,  or print?

你认为最有效的广告媒体是什么?电视,广播还是印刷品?


Steve: That all depends on what you mean by “effective”. Do you mean reach the widest audience, or cost the least, or what?

这取决于你说的“有效”的含义。你的意思是获得最大的观众群还是投入最少,还是其他的意思?


James: I mean what gives us the most bang for the buck 2. Obviously TV will show our capabilities 3 the best, but it is also expensive. I am concerned that if we use print media they can’t really see the quality. What do you think?

我的意思是什么途径我们所得的回报最多。显然,电视最能表现我们的实力,但很昂贵。我担心用印刷品,人们无法看见产品的质量。你认为呢?


Steve:  Well, first let’s both agree to ignore radio. Paul thinks we should use radio, as there is a large listening audience. But I say that in order to see the quality of our product, you really have to see it. Do you agree?

首先让我们都明确我们都排出广播。Paul 认为我们应该用广播,因为有很多听众。但我认为为了展示我们产品的质量,必须让人们看见它。你同意吗?


James: Agreed. So where do we go from here? TV  ?

是的。那我们要在哪做广告?电视上?


Steve: Actually, I think TV is good, but simply too expensive. Too much of our budget would be drained and not all that much sales revenue would be generated.

事实上,我认为电视很好,但是太昂贵了。我们的预算很快就会花光,而且不一定能带来好的销售量。


James:Ok,so do you have a better option? Like I said, print media won’t really show off our best digital features.

你有更好的主意吗?我说了,印刷产品不能展示产品最好的数码功能。


Steve: Ah, that’s where we disagree. I think we could reduce our print media focus to glossy 4 magazines only. The cost would be lower than TV by far, but our features could still be seen.

这是我们两个意见不同的地方。我认为我们可以集中在印刷精美的高级杂志上作广告。投入比电视广告少的多,产品的特色还能被展现出来。


James: How many males 35 to 40 years old could we expect to reach?

预计能让多少35岁到40岁之间的男性消费者看到广告?


Steve: Surprisingly, our marketing 5 surveys show about 53 million.

令人吃惊,市场调查表明有五千三百万。

 



1 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 buck
n.雄鹿,雄兔;v.马离地跳跃
  • The boy bent curiously to the skeleton of the buck.这个男孩好奇地弯下身去看鹿的骸骨。
  • The female deer attracts the buck with high-pitched sounds.雌鹿以尖声吸引雄鹿。
3 capabilities
n.能力( capability的名词复数 );可能;容量;[复数]潜在能力
  • He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大,自视甚高。 来自辞典例句
  • Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为,标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓
4 glossy
adj.平滑的;有光泽的
  • I like these glossy spots.我喜欢这些闪闪发光的花点。
  • She had glossy black hair.她长着乌黑发亮的头发。
5 marketing
n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
标签: 广告媒体
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a culture vulture
a vicious cycle
active soil formers
age for making a valid will
alcee
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alloy transfer efficiency
amphibologia
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beat the devil's tattoo
beneath sb to do sth
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go into a tailspin
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