时间:2018-11-30 作者:英语课 分类:剑桥英语之商务英语


英语课

Bill: Because our advertising 1 campaign budget is limited, we will buy air and television time on major stations for a one month period.

因为我们的广告预算有限,我们将购买主要电台和电视台的时段,为期一个月。


Lauren: It seems that one month will not be long enough to execute the current campaign.

要完成当前的计划,一个月的时间可能不够。


Bill: Because our product is digital, we feel we can continue the campaign via the internet. It is a much cheaper media.

因为是数码产品,所以我们可以通过互联网来继续完成计划。用互联网这种媒体要便宜得多。


Lauren: Have you considered trade publications?

你考虑过行业杂志吗?


Bill: We have determined 2 this is too costly 3 for our budget.

那样的话开销太大,超出了预算。


Lauren: I feel this may be the best way to reach our target. Perhaps we could reevaluate the initial campaign and revise the allocations of our budget.

我觉得这也许是达到目标的最佳方式。我们也许可以重新评估最初的广告计划,调整预算的分配。

 



1 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 determined
adj.坚定的;有决心的
  • I have determined on going to Tibet after graduation.我已决定毕业后去西藏。
  • He determined to view the rooms behind the office.他决定查看一下办公室后面的房间。
3 costly
adj.昂贵的,价值高的,豪华的
  • It must be very costly to keep up a house like this.维修这么一幢房子一定很昂贵。
  • This dictionary is very useful,only it is a bit costly.这本词典很有用,左不过贵了些。
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