时间:2018-11-30 作者:英语课 分类:高中英语牛津版高二


英语课
[00:-1.00]THE BURGER BUSINESS
[00:-2.00]In 1954,an American businessman called Ray Kroc was selling milk shake machines.
[00:-3.00]One restaurant in California 1 bought not one
[00:-4.00]but eight of these expensive machines.
[00:-5.00]Kroc was surprised at this.
[00:-6.00]He decided 2 to go and visit this restaurant.
[00:-7.00]He arrived before it opened,and sat in his car and watched.
[00:-8.00]It was not a traditional restaurant but a small,drive-in hamburger stand.
[00:-9.00]A team of young people in clean,white uniforms appeared and started work.
[00:10.00]Soon the car-park was being brushed and the windows were being washed.
[00:11.00]When everything was neat and tidy,the hamburger stand was opened for business.
[00:12.00]Immediately,customers started to arrive,and they kept coming.
[00:13.00]The staff were cheerful,fast and polite.The food was excellent.
[00:14.00]Kroc was impressed.He looked up at the name over the business.
[00:15.00]It read,'McDonald's Hamburgers.'
[00:16.00]Kroc found out that two brothers called Mac and Dick McDonald owned the business.
[00:17.00](It had been started six years earlier, in 1948)
[00:18.00]He suggested that they should set up more outlets 3,
[00:19.00]but the brothers were happy with their life,
[00:20.00]and they themselves did not want to expand further.
[00:21.00]But they allowed Kroc to set up other branches of McDonald's for them.
[00:22.00]That was the start of the biggest fast-food company in history.
[00:23.00]In 1955,Kroc opened his first McDonald's near Chicago,
[00:24.00]and many more followed swiftly 4.
[00:25.00]In 1959,the 100th McDonald's was opened.
[00:26.00]In 1961,Kroc bought all rights to McDonald's,
[00:27.00]and the McDonald brothers were paid US$2.7 million.
[00:28.00]By 1972,a new McDonald's was being opened every day,
[00:29.00]and annual 5 sales were over US$1 billion.
[00:30.00]By 1974,there were over 3,000 restaurants.
[00:31.00]Then,in 1975,McDonald's was introduced into Hong Kong.
[00:32.00]At that time,critics thought it would be unsuccessful,
[00:33.00]'Chinese people will never eat this western food,'they said.
[00:34.00]Hong Kong already had thousands of excellent restaurants.
[00:35.00]Now over 90 outlets have been opened in Hong Kong,
[00:36.00]and seven of the top 10 McDonald's restaurants in the world are in Hong Kong.
[00:37.00]McDonald's is accepted as part of Hong Kong.
[00:38.00]Why has McDonald's been  so successful?
[00:39.00]Back in 1956,the motto'Q.S.C.&V.'
[00:40.00]was adopted by Ray Kroc for his new company.
[00:41.00]These letters stood for'Quality,Service,Cleanliness and Value'.
[00:42.00]In all of these areas.McDonald's pays great attention to detail.
[00:43.00]For example,
[00:44.00]when McDonald's established its largest-ever restaurant in Moscow in 1990,
[00:45.00]it was after many years of planning.
[00:46.00]To achieve the right quality,potatoes are imported into Russia,
[00:47.00]and the farmers are taught how to grow them properly,
[00:48.00]as well as how to harvest and pack them.
[00:49.00]To archive good service the employees 6 are taught everything.
[00:50.00]They are even taught
[00:51.00]how to look into their customers' eyes when they smile and say,
[00:52.00]'Thank you.Please come again.'
[00:53.00]It is said that McDonald's staff training programme
[00:54.00]is one of the best in the world.
[00:55.00]For top staff,
[00:56.00]it includes visits to the firm's 'Hamburger University'in Chicago.
[00:57.00]Now,McDonald's has over 27,000 outlets in 119 countries around the world.
[00:58.00]More than 100 hamburgers are still being sold every second of the day.
[00:59.00]It has not yet opened a restaurant on the moon,
[-1:00.00]but no doubt a plan is already being made for one.
[-1:-1.00]Integrated Skills page 62
[-1:-2.00]B.Taking and using notes.
[-1:-3.00]Exercise B1
[-1:-4.00]Listen and take notes,using the outline 7 to help you.
[-1:-5.00]A:Sam's been reading a book called 'Made in Japan'
[-1:-6.00]which is the autobiography 8 of a famous Japanese businessman. [-1:-7.00]Akio Merata.
[-1:-8.00]He is the man who started the Sony company,isn't he,Sam?
[-1:-9.00]B:Yes,that's right. he started in business,back in 1946.
[-1:10.00]He had a company selling rice cookers,but it wasn't successful.
[-1:11.00]After that,he began producing tape recorders.
[-1:12.00]It was very difficult for him at first,
[-1:13.00]because Japan did not have a plastic's industry then.
[-1:14.00]So the tapes for his first tape recorders were made out of paper.
[-1:15.00]A:When did Sony start to become successful?
[-1:16.00]B:Well,the company wasn't called Sony back in those days,
[-1:17.00]It was called the Tokyo Telecommunication 9 and Engineering 10 Company.
[-1:18.00]But when Morita visited London in 1953[-1:19.00]He found that people couldn't remember such a long name.
[-1:20.00]So he changed it to Sony,from the Latin 11 word sonus,which means 12 a sound.
[-1:21.00]And it was around the mid-50s',that the company really took off.
[-1:22.00]As well as tape-recorders,they were the first to produce small radios.
[-1:23.00]You've got to remember that back in those days,
[-1:24.00]radios were very big objects of furniture.
[-1:25.00]A:Yes,I'm afraid I'm old enough to remember those days,
[-1:26.00]you could hardly lift a radio.
[-1:27.00]B:That's right.Well,Sony produced small radios,
[-1:28.00]which people could carry around easily.
[-1:29.00]And after that they moved into television.
[-1:30.00]In 1959,they produced the world's first portable 13 black and white television.
[-1:31.00]and of course,lots of other products, followed.
[-1:32.00]In more recent years they produced the Walkman.
[-1:33.00]A:And they made the Discman,didn't they?The CDs?
[-1:34.00]B:That's right,and lots of different video cameras and so on.
[-1:35.00]And now they're a huge international company.
[-1:36.00]They've bought several big American companies.
[-1:37.00]Including CBS Records and Columbia Pictures.
[-1:38.00]A:From the book,
[-1:39.00]did you get any insides into the secretes 14 of Akio Morita's success as a businessman?
[-1:40.00]B:Well,yes,a lot.But briefly,he points out in the book
[-1:41.00]that business requires three different types of ability:
[-1:42.00]You need new technological 15 ideas to start with,
[-1:43.00]but that alone is not enough,you need to be able to plan new products,
[-1:44.00]and finally,you must be able to market them successfully 16.
[-1:45.00]A:So that's Akio Morita's autobiography,Made in Japan.
[-1:46.00]Now,onto music.
[-1:47.00]Speaking  page 70
[-1:48.00]A Pronouncing unknown words
[-1:49.00]When you read a new word,think about how to pronounce it.
[-1:50.00]If you do not have a dictionary with you,
[-1:51.00]you can use your knowledge of English letters
[-1:52.00]and sounds to help you guess how to pronounce the word.
[-1:53.00]Exercise A1
[-1:54.00]ph /f/ photograph,telephone
[-1:55.00]tion / / nation,attention
[-1:56.00]sh / / wash,shop
[-1:57.00]ch / / church,teacher
[-1:58.00]wr /r/ wrong,write
[-1:59.00]kn /n/ knot,knife
[-2:00.00]qu /kw/ quick,quiet
[-2:-1.00]gh /f/ rough,enough
[-2:-2.00]ght /t/ light,night
[-2:-3.00]dge / / judge,badge
[-2:-4.00]Exercise A2
[-2:-5.00]1.If a woman has five babies together,they are called quins 18.
[-2:-6.00]2.The government has the power to increase taxation 19.
[-2:-7.00]3.The Romans used carts 20 called chariots,which were pulled by horses.
[-2:-8.00]4.Do you know where your knuckles 21 are?
[-2:-9.00]5.The man climbed out onto a window ledge 17 and threatened to jump.
[-2:10.00]6.I can't eat this meat because it is so tough.
[-2:11.00]7.The chemist poured the liquid carefully into a glass phial.
[-2:12.00]8.It was so cold that I started to shiver 22.
[-2:13.00]9.In the fight one of the men fell down and broke his wrist 23.
[-2:14.00]10.Unless your seat belt is tight,it is not safe.
[-2:15.00]MORE LANGUAGE INPUT
[-2:16.00]Reading page 74
[-2:17.00]The rise of chain stores in China
[-2:18.00]During the last few years,
[-2:19.00]the number of chain stores has greatly increased in big cities in China.
[-2:20.00]Nowadays,within a short walk along a busy street,
[-2:21.00]you are likely to find a chain store of some kind [-2:22.00]a fast-food restaurant,a bakery, or a supermarket.
[-2:23.00]In fact,chain stores have become part of people's daily lives.
[-2:24.00]They may pop into a chain bakery to buy breakfast on their way to work,
[-2:25.00]and they may visit a chain supermarket
[-2:26.00]in the evening to pick up things for tomorrow or weekend use.
[-2:27.00]Chain stores have become so popular
[-2:28.00]that they are even put on some people's list of criteria
[-2:29.00]when they are choosing a place to live.
[-2:30.00]Why have chain stores grown so fast in number and influence?
[-2:31.00]Meeting the customers' needs is the answer.
[-2:32.00]Opened in convenient 24 locations,the store are usually next door to people's homes
[-2:33.00]and close to the bus-stops or underground stations.
[-2:34.00]They offer a wide range of products in a clean,well-lit and relaxing atmosphere.
[-2:35.00]Prices,too,are reasonable.
[-2:36.00]It seems that chain stores are a welcome development in China.
[-2:37.00]They are certainly a new force changing China's retail 25 market.
[-2:38.00]Listening page 75
[-2:39.00]Listen to some fascinating 26 McDonald's McFacts.
[-2:40.00]Supply the missing 27 information.
[-2:41.00]1.McDonald's is the largest food service organization in the world
[-2:42.00]serving nearly 43,000,000 people a day.
[-2:43.00]It now operates more than 27,000 restaurants in 119 countries around the world[-2:44.00]2.McDonald's opened its first restaurant outside the US in 1967 in Canada.
[-2:45.00]3.There is a new McDonald's opening every five hours somewhere in the world,
[-2:46.00]or about five new McDonald's every single day.
[-2:47.00]4.McDonald's expects to open 1,500 to 2,000 restaurants annually
[-2:48.00]over the next several years.
[-2:49.00]5.McDonald's prepares more than 2.5 million pounds of French fries
[-2:50.00]every day to meet its customers' demand world-wide.
[-2:51.00]6.The sesame seeds used on Big Mac TM buns 28 every year weigh 2,400 tons on average.
[-2:52.00]7.McDonald's cracks 29 more than 3,000,000 fresh eggs
[-2:53.00]every morning to serve breakfast to its customers world-wide.
[-2:54.00]8.If lined up end to end,McDonald's more than 100,000,000,000 hamburgers served
[-2:55.00]would go from Earth to the moon and back more than 19 times.


1 California
n.加利福尼亚(美国)
  • He was elected governor of the state of California.他当选为加州州长。
  • We were driving on a California freeway.我们正沿着加利福尼亚的一条快车道驾车行驶。
2 decided
adj.决定了的,坚决的;明显的,明确的
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
3 outlets
n.出口( outlet的名词复数 );经销店;插座;廉价经销店
  • The dumping of foreign cotton blocked outlets for locally grown cotton. 外国棉花的倾销阻滞了当地生产的棉花的销路。 来自《简明英汉词典》
  • They must find outlets for their products. 他们必须为自己的产品寻找出路。 来自《现代汉英综合大词典》
4 swiftly
adv.快地,迅速地
  • He came in swiftly and placed the child in my arms.他匆忙走进来把孩子放到我怀里。
  • The police must be able to react swiftly in an emergency.警方在面对紧急情况时必须能迅速作出反应。
5 annual
adj.每年的;一年的;(植物)一年生的 n.年刊;一年生植物
  • It's an annual report.这是年度报告。
  • The kind of plant is a hardy annual.这种植物是耐寒的一年生植物。
6 employees
n.雇工,雇员( employee的名词复数 )
  • She is always polite and considerate towards her employees. 她对待雇员总是客客气气,关心体谅。
  • The company has a strict dress code—all male employees are expected to wear suits. 公司有严格的着装规定—所有男职员都要穿西服。
7 outline
n.大纲,轮廓,概要,要点;v.描画轮廓,描述要点
  • Make an outline before trying to write a composition.写作文之前先写个提纲。
  • Draw an outline before you fill in the details.先画个轮廓,再画细部。
8 autobiography
n.自传
  • He published his autobiography last autumn.他去年秋天出版了自己的自传。
  • His life story is recounted in two fascinating volumes of autobiography.这两卷引人入胜的自传小说详述了他的生平。
9 telecommunication
n.电信,远距离通信
  • Telecommunication is an industry of service.电信业是一个服务型的行业。
  • I only care about the telecommunication quality and the charge.我只关心通信质量和资费两个方面。
10 engineering
n.工程,工程学,管理,操纵
  • The science of engineering began as soon as man learned to use tools. 人类一学会使用工具,工程科学就开始了。
  • It was the first great engineering works in the world. 这是世界上第一家大型的工程工厂。
11 Latin
adj.拉丁的,拉丁语的,拉丁人的;n.拉丁语
  • She learned Latin without a master.她无师自通学会了拉丁语。
  • Please use only Latin characters.请仅使用拉丁文字符。
12 means
n.方法,手段,折中点,物质财富
  • That man used artful means to find out secrets.那人使用狡猾的手段获取机密。
  • We must get it done by some means or other.我们总得想办法把它干完。
13 portable
adj.轻便的,手提式的;n.便携的东西
  • I have a portable typewriter.我有一个便携式打字机。
  • There is a pretty portable pair of steps in one corner of the room.屋角放着一架小巧玲珑的折梯。
14 secretes
v.(尤指动物或植物器官)分泌( secrete的第三人称单数 );隐匿,隐藏
  • The pineal gland secretes melanin during times of relaxation and visualization. 松果体在放松时分泌黑色素是明白无误的。 来自互联网
  • For example, the archegonium (female organ) of the moss Funaria secretes sucrose. 例如藓类颈卵器(雌性器官)分泌蔗糖。 来自互联网
15 technological
adj.技术的;工艺的
  • A successful company must keep up with the pace of technological change.一家成功的公司必须得跟上技术变革的步伐。
  • Today,the pace of life is increasing with technological advancements.当今, 随着科技进步,生活节奏不断增快。
16 successfully
adv.圆满地;顺利地;成功地
  • The meeting passed off successfully.会议开得很成功。
  • At last we successfully put through the business deal.最终我们成功地完成了这桩交易。
17 ledge
n.壁架,架状突出物;岩架,岩礁
  • They paid out the line to lower him to the ledge.他们放出绳子使他降到那块岩石的突出部分。
  • Suddenly he struck his toe on a rocky ledge and fell.突然他的脚趾绊在一块突出的岩石上,摔倒了。
18 quins
n.五胞胎,五件一套
  • The quins given birth by a Siberian tiger named "Hong Hong" a month before were in good health.当日,西安秦岭野生动物园东北虎“洪洪”一胎产下的五只小虎满月。
  • But out of everyone's expectation,they had a quins of 4 daughters and one son,which changed their lives radically.但是他们出人意料生了个
19 taxation
n.征税,税收,税金
  • He made a number of simplifications in the taxation system.他在税制上作了一些简化。
  • The increase of taxation is an important fiscal policy.增税是一项重要的财政政策。
20 carts
n.运货马车,手推车( cart的名词复数 )
  • The farm carts have worn ruts in the lane. 农用大车在乡间小路上磨出了车辙。 来自《简明英汉词典》
  • All the boats and carts started off at the same time. 车船齐发。 来自《现代汉英综合大词典》
21 knuckles
n.(指人)指关节( knuckle的名词复数 );(指动物)膝关节,踝v.(指人)指关节( knuckle的第三人称单数 );(指动物)膝关节,踝
  • He gripped the wheel until his knuckles whitened. 他紧紧握住方向盘,握得指关节都变白了。
  • Her thin hands were twisted by swollen knuckles. 她那双纤手因肿大的指关节而变了形。 来自《简明英汉词典》
22 shiver
vi.战栗,发抖;n.战栗,发抖
  • A sudden gust of cold wind made me shiver.一股突然刮来的冷风吹得我打哆嗦。
  • It kept him in a cold shiver all the time.这些话让他不停地打寒噤。
23 wrist
n.手腕,腕关节
  • They took her by the wrist.他们握住她的手腕。
  • He received a bullet in the wrist.他手腕上中了一弹。
24 convenient
adj.便利的,方便的
  • I have to find a convenient location for the shelves.我得找一合适的地方放这些书架。
  • Come at any time that is convenient to you.你哪会儿方便就哪会儿来吧。
25 retail
v./n.零售;adv.以零售价格
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
26 fascinating
adj.迷人的,吸引人的,使人神魂颠倒的
  • Your ideas are fascinating to me.你的这些主意对我来说是有吸引力的。
  • The very style of the book is fascinating.这本书的风格本身就会引人入胜。
27 missing
adj.遗失的,缺少的,失踪的
  • Check the tools and see if anything is missing.检点一下工具,看有无丢失。
  • All the others are here;he's the only one missing.别人都来了,就短他一个。
28 buns
n.圆形的小面包或点心( bun的名词复数 );(女子的)圆发髻
  • The steamed buns fresh from the steamer were nice and warm. 刚出锅的馒头真热火。 来自《现代汉英综合大词典》
  • The steamed buns are cold; let's heat them up. 馒头凉了,縢一縢吧。 来自《现代汉英综合大词典》
29 cracks
v.打开( crack的第三人称单数 );(使…)开裂;说(笑话);开瓶
  • Check the container for cracks or leaks. 检验容器是否有裂缝或者漏的地方。
  • cracks in the metalwork 金属件上的裂缝
学英语单词
AAGUS
advauncing
agenthood
antitraditionalism
apomixes
bartang r.
Beijing Geodetic Coordinate System 1954
biologic energy
blocked operation
BOL (beginning of life)
broadcast home
bunk covers
cesar chavezs
chronotron
Coast is clear
coilingly
crankum
CRW
cut-off valve
defence spending
detective time constant
dilacerating
dragon piece
Dueodde
ECLA
electriclpower station
elstein
equulites absconditus
etherising
Eurosam
external hemorrhoid
ferte
fish strainer
fishing bank
fore line
forward lead of the brushes
funds for fisheries
Greenwich mean noon
helping-hand phenomenon
Holtwood
homotaxia
hot and hot
how are you fixed for sth?
ingan
initial orders
integrated camera
interior escape stair
isolated phase bus bar
isolated sign
Jovian magnetopause
klammers
La Gloria
Latimeridae
leprosied
leukorrheal diseases
liriodendra
Lithcarb atmosphere
logging depot
love-egg
mariner project
Minalpha
mother wart
Mountain Lakes
NOC (network operation center)
nondimensional
number of magnetic flux inter linkage
oilnut
optical shutter
papaveraceous
Payong, Bukit
photoelectrical refrigeration
polyformate
prescribed value
pressure-main
printed substrate
psychiatric drugs
radioiodinated steroid
random schedule
red-lead putty
ridged beach plain
Rose-cold
semidarkened
silktails
single-particles
sound post
strobe memory
study-time
swastikas
tallow-tree
tallowing
the-writings
Tongoy
trans-regulator
trolley-jib tower crane
unmediatized
vitellogenins
water tight sluice door
welfare building
wet calender stack
window film
wine-based
working principle diagram