时间:2018-12-29 作者:英语课 分类:新视野大学英语:视听说教程 2


英语课

V. Let’s Talk

A  Job Ad for a Friendly Employee

A firm advertising 1 for a “friendly” employee has been asked to change its wording because it discriminates 2 against unfriendly people.

Travelco, a travel agency, put in a request for a “Friendly employee” to provide food for its staff. But the Job Center in Bristol told managing director Harry 3 Smith that he would have to remove the word “friendly” before the advertisement could be accepted.

Mr. Smith said he could not believe the decision and thought it was “ridiculous.” He said: “We were told we could not use that particular word because it was discriminatory against people who looked unfriendly. We thought it was ridiculous. It’s only too natural for us to specify 4 what kind of people we want.” He added, “The people at the center have since said they thought they had been a little over the top.”

The center had made it a rule that certain words were nor allowed in ads and the words “motivated” and “enthusiastic” had been banned in the past.

An official of the center said: “We do have guidelines of not using personality characteristics in advertisements to ensure that there is no discrimination in the process.”

She added: “We should leave the dispute to the local judges. They’ll make the final decision. It’s possible that a member of our staff has been over-enthusiastic in cutting out words in ads.”







Persons/Agencies




Words/Actions




Reasons/Purposes






A firm




advertised for a friendly employee;


Was asked to change the wording




discrimination against unfriendly people






Travelco




requested for a friendly employee




to provide food for its staff/employees






The Job Center




told the Travelco managing director to remove the word “friendly”




 






The managing director




said was told not to use that word; thought it was ridiculous




It was natural to specify the kind of people they wanted






 




added that the people at the center thought they had been a little over the top




 






The center




had decided 5 that certain words were not allowed; e.g. motivated, enthusiastic




 






An official




said they had guidelines of not using personality characteristics




no discrimination






 




added that they should leave the dispute to the local judges




to make the final decision






 




maybe a member of their staff had been over-enthusiastic




in cutting words








n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
分别,辨别,区分( discriminate的第三人称单数 ); 歧视,有差别地对待
  • The new law discriminates against lower-paid workers. 这条新法律歧视低工资的工人。
  • One test governs state legislation that discriminates against interstate commerce. 一个检验约束歧视州际商业的州立法。 来自英汉非文学 - 环境法 - 环境法
vt.掠夺,蹂躏,使苦恼
  • Today,people feel more hurried and harried.今天,人们感到更加忙碌和苦恼。
  • Obama harried business by Healthcare Reform plan.奥巴马用医改掠夺了商界。
vt.指定,详细说明
  • We should specify a time and a place for the meeting.我们应指定会议的时间和地点。
  • Please specify what you will do.请你详述一下你将做什么。
adj.决定了的,坚决的;明显的,明确的
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。