SSS 2012-04-25
时间：2018-12-24 作者：英语课 分类：Scientific American(四)月
英语课
This is Scientific Americans 60 second Science, I am Sophie Bushwick, Got a minute?
Music, film and video game makes face a new online, digital world. And some are testing a revolutionary pricing system: "pay what you want." But a new study finds that when consumers can name their own price, many may opt 1 out of buying at all. The study is in the Proceedings 2 of the National Academy 3 of Sciences.
For the research, tour boat passengers posed 4 for photos. Each boat ride announced a price of $15 per picture. But they then charged either $15, $5 or the option to pay what you want.
As expected, the fewest tourists purchased photos when they had to pay full price. But more customers bought photos when they cost $5 than when prices were pay what you want—which could have saved passengers even more.
The researchers suggest that choosing to pay less than an announced lower-than-expected price made people feel cheap. With choices then limited to spending more money or feeling like a tightwad, potential customers simply opted 5 out of the purchase. So on sea or land, a low, set price may catch the most fish.
Thanks for the minute, for Scientific American 60 Second Science, I am Sophie Bushwick
1 opt
vi.选择，决定做某事
- They opt for more holiday instead of more pay.他们选择了延长假期而不是增加工资。
- Will individual schools be given the right to opt out of the local school authority?各个学校可能有权选择退出地方教育局吗？
2 proceedings
n.进程，过程，议程；诉讼(程序)；公报
- He was released on bail pending committal proceedings. 他交保获释正在候审。
- to initiate legal proceedings against sb 对某人提起诉讼
3 academy
n.(高等)专科院校；学术社团，协会，研究院
- This is an academy of music.这是一所音乐专科学院。
- I visited Chinese Academy of Sciences yesterday.我昨天去访问了中国科学院。