Pop stars – the new fashion designers

　　Amber 1:  Hello, I'm Amber and you're listening to bbclearningenglish.com

　　In Entertainment today, we find out why pop stars are the new fashion

　　designers – in other words, why there's a trend for pop stars to start their own

　　clothing labels or brands. For example, the drummer with the chart-topping

　　band The Arctic Monkeys has just launched a line of leisure wear, and this

　　follows designs launched by Madonna a short while ago.

　　Here's the first part of an interview with Lisa Armstrong, the fashion editor of

　　the Times newspaper. She says this trend is an obvious, 'a blatant 2', move by

　　pop stars to make money! But it's also an attempt, 'a stab', at staying famous

　　for longer! 'To get a bit of longevity 3' – 'longevity' here means the length of

　　someone's career. And for the model Kate Moss 4, launching her own clothing

　　label is a sensible next move, it's 'a logical step'.

　　As you listen, try to catch the expression Lisa uses to describe how the stars of

　　today are smarter than pop musicians in the 90s - when it comes to making

　　money from fashion - because they are marketing 5 their own designs, not those

　　of big, established designers.

　　Lisa Armstrong

　　'Yeah, I mean, it's clearly a blatant attempt to make money – why not?! But I think also, for

　　some of them, it's a stab to get a bit of longevity, you know, careers are very short, and for

　　someone like Kate Moss, in particular, it's a logical step. I think also in the '90s, musicians

　　traditionally got friendly with Versace or Armani – got free clothes, sat in the front row – now

　　they're just cutting out the middle-man!'

　　Amber:  Did you catch it? Lisa says that pop stars today are 'cutting out the middle-

　　man' – they are marketing their clothes directly to their audiences. To cut out

　　the middle-man. Listen again.

　　Lisa Armstrong

　　'Yeah, I mean, it's clearly a blatant attempt to make money – why not?! But I think also, for

　　some of them, it's a stab to get a bit of longevity, you know, careers are very short, and for

　　someone like Kate Moss, in particular, it's a logical step. I think also in the '90s, musicians

　　traditionally got friendly with Versace or Armani – got free clothes, sat in the front row – now

　　they're just cutting out the middle-man!'

　　Amber:  Next, Lisa talks about Madonna's range of clothes for the high-street store H &

　　M. She isn't impressed – she says the range was 'a bit of a flop 6', a bit of a

　　failure. She says what fans wanted was the outrageous 7, the 'camp', kind of

　　clothes that Madonna wore on stage – 'conical bras', for example, bras shaped

　　like ice-cream cones 8! But according to Lisa, the clothes were 'period', a polite

　　way of saying old-fashioned! They were 'mum-sy', they were like the kind of

　　safe, frumpy clothes a mother, who was not fashion-conscious, would wear.

　　Listen.

　　Lisa Armstrong

　　'I think when it doesn't work … I mean, Madonna's line for H & M was a bit of a flop

　　because we wanted conical bras, we wanted all that camp, fabulous 9 Madonna, and what we

　　actually got was late, period, mum-sy Madonna, and that doesn't tie in with the H & M

　　customer.'

　　Amber:  Did you catch the expression 'to tie in with' – meaning to match? According to

　　Lisa, Madonna's 'line' of clothes was not the kind of clothes the young women

　　who shop at H & M wanted to buy.

　　Lisa Armstrong

　　'I think when it doesn't work … I mean, Madonna's line for H & M was a bit of a flop

　　because we wanted conical bras, we wanted all that camp, fabulous Madonna, and what we

　　actually got was late, period, mum-sy Madonna, and that doesn't tie in with the H & M

　　customer.'

　　Amber:  Now here's a list of the language we focussed on in the programme today.

　　a blatant attempt to make money – an obvious attempt to make money

　　a stab to get a bit of longevity – an attempt to make your career last longer

　　to cut out the middle-man – to sell directly to your customers

　　a bit of a flop – a bit of a failure

　　camp – outrageous

　　mum-sy – old-fashioned, safe, frumpy

　　to tie in with – to match