How Art Made The World 说服的艺术 -02
…advantage. With just 12 hours to go, they ordered the original stage to be ripped out and a brand-new one built in its place. What they came up with was a modern masterpiece. The president's team drew on a set of visual techniques that leaders had been using for thousands of years. He walked to the stage alone, a commanding leader, confident and in control.The set was simple, but dominated by the symbols of his power. He was raised slightly above the crowd, but still stood amongst them, and they ensured that the cameras captured the conviction on his face. The effect was electrifying 1. Here was a man who was strong but caring, a powerful leader close to his people, the compassionate 2 head of a family at war.
Thank you all.
His advisers 3 had succeeded. The scene recreated those iconic images so familiar to every American.
I can hear you. The rest of the world hears you.
And the strategy worked, George Bush shot ahead in the polls and he stayed ahead until the election was won.
But why did it work? How do politicians use images to persuade us often without us even knowing it? The only way of understanding this is to uncover how these powerful visual techniques were invented by leaders thousands of years ago.
There was a time when our ancestors lived in small communities. Leaders were the heads of families or clan 4s. Every one knew them. They had little need of any artistic 6 devices to communicate their power.
words to remember:
1. clan: A division of a tribe tracing descent from a common ancestor.氏族
2. communicate: To convey information about; make known; impart. 传达
- The dancers gave an electrifying performance. 舞蹈演员们的表演激动人心。
- The national orchestra gave an electrifying performance of classic music. 国家交响乐团举行了一次古典音乐的震撼性演出。 来自辞典例句
- She is a compassionate person.她是一个有同情心的人。
- The compassionate judge gave the young offender a light sentence.慈悲的法官从轻判处了那个年轻罪犯。
- a member of the President's favoured circle of advisers 总统宠爱的顾问班子中的一员
- She withdrew to confer with her advisers before announcing a decision. 她先去请教顾问然后再宣布决定。
- She ranks as my junior in the clan.她的辈分比我小。
- The Chinese Christians,therefore,practically excommunicate themselves from their own clan.所以，中国的基督徒简直是被逐出了自己的家族了。