时间:2018-12-07 作者:英语课 分类:说服的艺术


英语课

…advantage. With just 12 hours to go, they ordered the original stage to be ripped out and a brand-new one built in its place. What they came up with was a modern masterpiece. The president's team drew on a set of visual techniques that leaders had been using for thousands of years. He walked to the stage alone, a commanding leader, confident and in control.The set was simple, but dominated by the symbols of his power. He was raised slightly above the crowd, but still stood amongst them, and they ensured that the cameras captured the conviction on his face. The effect was electrifying 1. Here was a man who was strong but caring, a powerful leader close to his people, the compassionate 2 head of a family at war.

Thank you all.

His advisers 3 had succeeded. The scene recreated those iconic images so familiar to every American.

I can hear you. The rest of the world hears you.

And the strategy worked, George Bush shot ahead in the polls and he stayed ahead until the election was won.

But why did it work? How do politicians use images to persuade us often without us even knowing it? The only way of understanding this is to uncover how these powerful visual techniques were invented by leaders thousands of years ago.

There was a time when our ancestors lived in small communities. Leaders were the heads of families or clan 4s. Every one knew them. They had little need of any artistic 6 devices to communicate their power.


words to remember:

1. clan: A division of a tribe tracing descent from a common ancestor.氏族

2. communicate: To convey information about; make known; impart. 传达



1 electrifying
v.使电气化( electrify的现在分词 );使兴奋
  • The dancers gave an electrifying performance. 舞蹈演员们的表演激动人心。
  • The national orchestra gave an electrifying performance of classic music. 国家交响乐团举行了一次古典音乐的震撼性演出。 来自辞典例句
2 compassionate
adj.有同情心的,表示同情的
  • She is a compassionate person.她是一个有同情心的人。
  • The compassionate judge gave the young offender a light sentence.慈悲的法官从轻判处了那个年轻罪犯。
3 advisers
顾问,劝告者( adviser的名词复数 ); (指导大学新生学科问题等的)指导教授
  • a member of the President's favoured circle of advisers 总统宠爱的顾问班子中的一员
  • She withdrew to confer with her advisers before announcing a decision. 她先去请教顾问然后再宣布决定。
4 clan
n.氏族,部落,宗族,家族,宗派
  • She ranks as my junior in the clan.她的辈分比我小。
  • The Chinese Christians,therefore,practically excommunicate themselves from their own clan.所以,中国的基督徒简直是被逐出了自己的家族了。
5 clans
宗族( clan的名词复数 ); 氏族; 庞大的家族; 宗派
  • There are many clans in European countries. 欧洲国家有很多党派。
  • The women were the great power among the clans [gentes], as everywhere else. 妇女在克兰〈氏族〉里,乃至一般在任何地方,都有很大的势力。 来自英汉非文学 - 家庭、私有制和国家的起源
6 artistic
adj.艺术(家)的,美术(家)的;善于艺术创作的
  • The picture on this screen is a good artistic work.这屏风上的画是件很好的艺术品。
  • These artistic handicrafts are very popular with foreign friends.外国朋友很喜欢这些美术工艺品。
标签: 艺术 art world
学英语单词
acromiocoracoid ligament
anelloni
backpedalling
balaenoptera borealiss
base of a topological space
basipodial
blowing my mind
body core
burgomastership
center rail
chromalloy
coaxial film bolometer
colen
college scholarship service
common columbine
condenser tester
contract area
corklike
crowdsensing
De Laval zinc process
deposit dose
didicoi, didicoy
Diels-Alder reaction
Dihydroxpestrone
EFV
elastic moduli
electronic controlled acoustic shadow system
erection reinforcement
ethylene dibromide
Eyri
Fellow of Chartered Accountants
file through
fluid sphere gyro
fluidized coating
Fork and Knife
frangulin a
full lips
Full Ratchet
Garth hill bed
get an edge over
gig-goers
gwydir
heat sensitivity
high fiving
IF (instruction fetch)
insufficient disclosure
insulating fibreboard
isamoltan
jinbuhuan Plaster
jumbo fiber
kamalas
ktu
latin quarters
leading screw lathe
leavenless
LOTTT
lutament
Maromokotro
maximum propulsive efficiency
micro-array
mid-eighties
mitrione
mountain-bikings
Myanma
naturer
navigation tunnel
non-linear Schrodinger equation
nonmalformed
nuclear neutron
nucleolus (bowman 1840)
obstruent
orobanchamine
palaeographer
pannaria leucophaea
passenger transport income
piecewise linear system
pilote
plataeas
postmerger
provid
pupusas
rentier states
roller end face
sacrit
saluenense
Shanahan
site preliminary works
snacot-fish
snap hammer
starting moment
state of registration of the ship
state-makings
stretton
sub-aggregate
submit competitive materials
time frames
tray culture
ultimate shearing strenngth
valvular endocarditis
with forked tongue
write - in candidate
zorils