2016年CRI China Curbs Baidu Healthcare Ads Business after Student's Death
时间：2019-03-04 作者：英语课 分类：2016CRI中国国际广播电台
Wei Zexi, a 21-year-old college student who died last month of a rare form of cancer, had undergone a clinically unproven treatment at a military hospital in Beijing.
The treatment cost Wei's family around 200,000 yuan and was unsuccessful. He died on April 12.
Before his death, Wei expressed anger at the hospital and search engine Baidu in an online post, accusing them of falsely claiming a high success rate for the treatment.
The treatment was a joint 1 project between the hospital and a Shanghai-based private bio-tech company
The Cyberspace 2 Administration of China looked into the case and found that Baidu's search results had influenced Wei's choice of medical treatment.
It also found that Baidu relied excessively on profits from paid listings in search results, and did not clearly label such listings as a commercial promotion 3.
The company has now been ordered to clean up in-search healthcare adverts 4, and the positioning of paid-for search adverts of any kind cannot be based only on the highest bidder 5.
A statement from the internet, industry and health regulators stipulate 6 that the number of such adverts must also account for no more than 30 percent of a page of search results.
A spokeswoman for Baidu said it accepted the regulator's decision and said it would implement 7 the requirements placed on it following the investigation 8.
The company says it will set aside one billion yuan, or about 150 million U.S. dollars, to compensate 9 verified losses from fraud.
The investigation by the health and military authorities have also confirmed wrongdoing by the military hospital in Beijing in the treatment of the young cancer patient.
The hospital has been asked to terminate all projects outsourced to medical service providers, including the Shanghai firm.
The authorities have also been ordered to review all joint projects between military hospitals and private companies.
Baidu's Nasdaq-listed shares fell more than 3 percent in morning trade on Monday following the regulators commments.
Analysts 10 estimate healthcare accounts for 20 to 30 percent of the company's search revenue. Search revenues represent some 84 percent of the web services firm's total sales in 2015.
For CRI, I'm Xie Cheng
- I had a bad fall,which put my shoulder out of joint.我重重地摔了一跤，肩膀脫臼了。
- We wrote a letter in joint names.我们联名写了封信。
- She travels in cyberspace by sending messages to friends around the world.她利用电子空间给世界各地的朋友们发送信件。
- The teens spend more time in cyberspace than in the real world of friends and family.青少年花费在电脑上的时间比他们和真正的朋友及家人在一起的时间要多。
- The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
- The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。
- the adverts on television 电视广告
- The adverts are not very informative. 这些广告并没有包含太多有用信息。
- TV franchises will be auctioned to the highest bidder.电视特许经营权将拍卖给出价最高的投标人。
- The bidder withdrew his bid after submission of his bid.投标者在投标之后撤销了投标书。
- International rules stipulate the number of foreign entrants.国际规则规定了外国参赛者的人数。
- Some manufacturers stipulate the price at which their goods are to be sold.有些制造商规定出售他们生产的商品的价格。
- Don't undertake a project unless you can implement it.不要承担一项计划，除非你能完成这项计划。
- The best implement for digging a garden is a spade.在花园里挖土的最好工具是铁锹。
- In an investigation,a new fact became known, which told against him.在调查中新发现了一件对他不利的事实。
- He drew the conclusion by building on his own investigation.他根据自己的调查研究作出结论。
- She used her good looks to compensate her lack of intelligence. 她利用她漂亮的外表来弥补智力的不足。
- Nothing can compensate for the loss of one's health. 一个人失去了键康是不可弥补的。