商务英语考试情景口语对话:品牌发展的重要途径
英语课
A:Which of the steps are you focusing on in brand growth？Awareness 1，understanding，acceptance，or loyalty 2？
B:We’re working on different steps in different areas.For example，our Corbert line is thriving in American markets，we’ve already reached the loyalty stage.In Asia，however，it’s a different story.Most people haven’t even heard of Corbert，so we’re working on awareness through a lot of product launches and related activities.
A:What are you doing to increase understanding in the European sector 3？
B:Understanding comes from product differentiation 4.We get that through product demonstrations，literature，expert testimonials，and the like.
你把发展品牌的重点放在哪一步？意识，了解，接受还是忠诚？
我们现在对不同地区采取不同的步骤。例如，我们科尔波特系列在美洲市场非常火爆，我们已经达到了忠诚的阶段。可是在亚洲情况却不相同。大多数人都没有听说过科尔波特，所以我们要通过很多产品发布和相关的活动来提高人们的产品意识。
你们准备在欧洲地区做点儿什么可以增进大家对产品的了解？
介绍产品差异有助于人们对产品的了解。我们可以通过产品展示，宣传材料，专家推荐书等等来做到这一点。
Brand growth：品牌发展
Thrive： to become， and continue to be， successful， strong， healthy， etc. 兴旺发达;繁荣;蓬勃发展;旺盛;茁壮成长
New businesses thrive in this area. 新企业在这一地区蓬勃兴起。
These animals rarely thrive in captivity 5. 这些动物栏养起来很少会肥壮.Work on sth： 致力于，从事于
The scientists are still working on inventing new methods of reaching outer space.
科学家们仍致力于发明到达外层空间的新方法。
Launch： the action of launching something; an event at which something is launched （航天器的）发射;（船的）下水;（产品的）上市;（事件的）发起
the successful launch of the Ariane rocket 阿里亚娜火箭的成功发射
a product launch 产品的投放市场
。..and the like.。.诸如此类的，相似的，类似的
jazz， rock and the like（= similar types of music） 爵士乐、摇滚乐以及诸如此类的音乐
n.意识，觉悟，懂事，明智
- There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
- Environmental awareness has increased over the years.这些年来人们的环境意识增强了。
n.忠诚，忠心
- She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
- His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。
n.部门，部分；防御地段，防区；扇形
- The export sector will aid the economic recovery. 出口产业将促进经济复苏。
- The enemy have attacked the British sector.敌人已进攻英国防区。
n.区别，区分
- There can be no differentiation without contrast. 有比较才有差别。
- The operation that is the inverse of differentiation is called integration. 与微分相反的运算叫做积分。