BEP 60 ADV – Persuasion 2: Establishing the Need
时间：2018-12-05 作者：英语课 分类：商务英语演讲课
Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.
Last time we heard a bad example and a good example of persuasion 1. Then we covered the first step of the Monroe Sequence: We learned that to be persuasive 2, you first need to get the audience’s attention by establishing the relevance 3 of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.
In today’s show, we will be continuing on that theme by looking in detail at the second step in the Monroe Sequence, the need step. This is where you demonstrate to the audience that there is a serious problem with the current situation. This prepares them psychologically to accept your solution.
Let’s continue listening to the good example of persuasion that we started last time. Remember, Steve has just gotten his audience’s attention by pointing out the amount of money that Swift loses every year due to turnover 4. He has also posed a problem: How can we reverse the trend and turn the situation around?
Listening Questions:
1. What’s the highest temperature in the welding room?
2. What does Steve present first – the problem or the solution?
3. What kind of strategies does Steve use to paint a vivid picture of the need for his solution?
- He decided to leave only after much persuasion.经过多方劝说，他才决定离开。
- After a lot of persuasion,she agreed to go.经过多次劝说后，她同意去了。
- His arguments in favour of a new school are very persuasive.他赞成办一座新学校的理由很有说服力。
- The evidence was not really persuasive enough.证据并不是太有说服力。