VOA标准英语2010-Will the Internet Change Basic Business B
时间:2019-02-09 作者:英语课 分类:VOA标准英语2010年(四)月
Some say it will force more openness and customer dialogue
Ted 1 Landphair | Washington, DC 05 April 2010
Much has been written about the profoundly negative effect that the Internet has had on the newspaper business.
So many readers have switched to the Web for information that sales of the printed papers — and advertising 2 revenue that brings in the money to publish them — have plummeted 3.
Last year alone, 105 U.S. newspapers went out of business, and 10,000 newspaper jobs were lost. So the Internet has not been a blessing 4 for a lot of newspaper, magazine, and book publishers.
Does the Internet make companies change the way they do business? Not directly, but those that don't become more transparent 5 and accessible will likely be thumped 6 by those that do.
But what about other businesses?
According to the latest study by the Pew Internet and American Life Project and researchers at Elon University in North Carolina, the Internet is making a lot of them more efficient and more responsive to their customers.
Janna Anderson, who directs Elon's Imagining the Internet Center, said about 900 top business
Internet users surveyed believe the net will force even the most resistant 7 companies to tune 8 into customer demands if they want to keep up.
Anderson noted 9 that many said there is too much pressure from the public in today's age of collective intelligence and transparency for institutions to be able to continue to cling to 20th-century forms.
The Rocky Mountain News had been published for 150 years before going out of business last year. The Internet, which stole away many of the print edition's readers, helped kill it.
One person surveyed — Dylan Tweney, senior editor of Wired magazine — says that since many executives were trained in the days when companies could get away with being haughty 10 and secretive, change is happening gradually.
But 10 years from now, he says, companies' customers will know far more about the companies than the companies do themselves.
Others are skeptical 11. Susan Crawford, a former member of President Obama's National Economic Council, told the researchers, no matter how much information is online and available,there will still be some small circle of men [she did specify 12 men] who will be hanging on to all the levers. . .
Has free and easy communication on the Web changed the way companies do business? Consider the open dialogue that auto 13 companies like Toyota have had with their customers when problems occur and recalls are necessary.
They'll give lip service to openness, and they will commit to better customer service.
But they won't actually change their ways.
But Crawford added, ask me again in 2020.
- The invaders gut ted the village.侵略者把村中财物洗劫一空。
- She often teds the corn when it's sunny.天好的时候她就翻晒玉米。
- Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
- The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
- Share prices plummeted to an all-time low. 股票价格暴跌到历史最低点。
- A plane plummeted to earth. 一架飞机一头栽向地面。 来自《简明英汉词典》
- The blessing was said in Hebrew.祷告用了希伯来语。
- A double blessing has descended upon the house.双喜临门。
- The water is so transparent that we can see the fishes swimming.水清澈透明,可以看到鱼儿游来游去。
- The window glass is transparent.窗玻璃是透明的。
- Dave thumped the table in frustration . 戴夫懊恼得捶打桌子。
- He thumped the table angrily. 他愤怒地用拳捶击桌子。
- Many pests are resistant to the insecticide.许多害虫对这种杀虫剂有抵抗力。
- They imposed their government by force on the resistant population.他们以武力把自己的统治强加在持反抗态度的人民头上。
- He'd written a tune,and played it to us on the piano.他写了一段曲子,并在钢琴上弹给我们听。
- The boy beat out a tune on a tin can.那男孩在易拉罐上敲出一首曲子。
- The local hotel is noted for its good table.当地的那家酒店以餐食精美而著称。
- Jim is noted for arriving late for work.吉姆上班迟到出了名。
- He gave me a haughty look and walked away.他向我摆出傲慢的表情后走开。
- They were displeased with her haughty airs.他们讨厌她高傲的派头。
- Others here are more skeptical about the chances for justice being done.这里的其他人更为怀疑正义能否得到伸张。
- Her look was skeptical and resigned.她的表情是将信将疑而又无可奈何。
- We should specify a time and a place for the meeting.我们应指定会议的时间和地点。
- Please specify what you will do.请你详述一下你将做什么。