时间:2019-02-05 作者:英语课 分类:实用英语


英语课

   网络时代,买家常常会将一份询单发给多个供应商,怎样让我们的报盘在买家收到的众多报盘中脱颖而出,成为买家关注的首选。


  报盘有五个原则建议您能在报盘时充分体现出来。
  A.第一时间回复——对优先级高的买家要在第一时间回复,领先一步,胜人一筹。
  B.回复体现专业性——越来越多的买家关注供应商的专业度。专业度体现在产品和 国际贸易 两方面.您要把您的专业性,渗透在每一次的回复中,不断地提醒买家,您是非常专业的供应商。
  C.有问必复,言出必践——对买家的所有问题都要给出答案,即使确实不能马上回答,也要给出回复的时间。对所回复的内容,要确保可以达到,不要给买家怀疑我们能力和信誉的机会。
  D.注重沟通技巧——措辞委婉有礼,进退有据
  E.尽可能多的掌握买家情况.信息的交流是双向的,在您提供信息给买家时,您也可以根据实际情况适时地提一些开放式的问题来了解买家情况,如贵司主要采购哪些产品等?您一年的采购量大约多少?
  以下跟您分享一份高质量的报盘:
  Dear Mr.Felix Graumann,
  Thanks for your e-mail dated Apr.27th. We are pleased to offer you as below。
  开篇:
  1、称呼:如果您知道客户的名字,在回复时要称呼他的名字,不要再称呼Dear sir, Dear Madam,这样会给买家陌生感。
  2、致谢:最好写明客户 询盘 的日期,以方便买家回忆和查询。
  PRODUCT: XXXXXX
  PHOTO:
  SPE CIF ICATIONS : appearance:white powder
  purity (GC):99.0% Min
  melting point:31℃Min
  PACKING : 50kg iron drums (37cm×37cm×57cm) 12mt/1×20’FCL
  PRICE:1,000kgs USD10.10/kg CFR Rotterdam by sea on LCL basis
  SHIPMENT DATE:within 10 days after receipt of payment or original L/C
  PAYMENT TERM: T/T advance or L/C sight
  报价部分:
  1、产品图片
  2、指标:提供详尽的指标说明产品质量,也是个最佳时机表现供应商的专业度。
  3、包装:不仅提供包装类型,还提供包装类型,还提供包装尺寸和整箱装货量,给予买家核价的方便。
  4、价格,数量,交货期:针对数量报价,使报价更有针对性和可比性。交货期也是必须提供给买家的重要信息。
  5、支付方式
  For your information, we are the biggest manufacturer in China for this product with output 200mt per annum. Our quality has been approved by many USA clients and we export around 100mt to American market every year. So we do hope that we can enter into European market through your endeavors. Sample ex commercial lots is available upon receipt of your request. If you have any question, please feel free to let us know。
  辅助部分:
  公司优势和产品优势介绍:该产品中国最大的生产商产量200吨/年,其中100吨销往美国,即突出了公司和产品的实力,又表达了希望与买家共同发展欧洲市场的良好愿望。
  Looking forward to hearing from you soon。
  结束语:表达期待回复的愿望
  Best Regards
  Irene, Managing Director
  -----------------------------------------------------
  XXX CORP。
  Add: Qingchun Road, Hangzhou, China
  Tel: XXXXXX Fax: XXXXXX
  E-mail: XXXXXX Website: XXXXXX
  签名:
  1、署名,职位
  2、详细的联系方式:给买家以规范的印象,也方便买家归档整理。
  至此,一份完整的报价结束。以上资料希望对您有所帮助!

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