效仿赫敏的丢书大作战 为何在中国遇尴尬?
英语课
Inspired by Harry 1 Potter star Emma Watson, a Chinese firm launched a large-scale book-sharing campaign last week. But instead of winning praise, the innocuous campaign has drawn 2 ridicule 3 from netizens.
受到《哈利波特》影星艾玛·沃森的启发,一家中国公司上周发起了大规模的图书分享活动。可是非但没有赢得赞扬,不咸不淡的活动还引来了网友的冷嘲热讽。
The media-savvy organisers have placed more than 10,000 books around the underground, taxis and planes in Beijing, Shanghai and Guangzhou. The campaign will soon expand into other cities.
组织方颇具媒体意识,在北京、上海、广州的地铁、出租还有飞机上放了一万多本书。活动很快将扩展到其它城市。
效仿赫敏的丢书大作战 为何在中国遇尴尬?
Some books were left untouched because passengers thought they had been left there by people wanting to save the seats; some books were taken away by cleaners; people also complained that they couldn't get to the books because the carriages were too crowded.
有些书人们碰都没碰,因为乘客们觉得这是有人用来占座的;有些书被清洁工人拿走了;人们抱怨说,车厢太挤,他们拿不到书。
Shanghai Metro 4 has urged passengers not to participate during peak hours, saying that the campaign could affect commuters. Guangzhou Metro also said it might also disrupt public order.
上海地铁敦促乘客们在高峰时期不要参与该活动,称这一活动或影响通勤。广州地铁也称,该活动或扰乱公共秩序。
But many social media users took issue with the motives 5 of the book-sharing drive itself, criticising it as an eye-grabbing marketing 6 event that did little to encourage reading.
但许多社交媒体用户拿图书分享推动计划的动机做文章,批判其为夺人眼球的市场活动,对阅读的促进作甚小。
Some social media users pointed 7 out that Watson has studied at Brown University and Oxford 8 University; she is an avid 9 reader that has her own feminist 10 book club. But Chinese celebrities 11 endorsing 12 the campaign didn't seem to be reading much.
部分社交媒体用户指出,沃森已在布朗大学和牛津大学求学,读起书来如饥似渴,自己也有女权读书俱乐部。但支持活动的中国名人并不见得怎么读书。
Even though Chinese society values education, Chinese people had a target-oriented attitude towards reading. It is not seen as something to be enjoyed, or something that serves a higher purpose.
尽管中国社会重视教育,中国人对待阅读的态度目的性强。读书似乎不是什么乐事,也不是什么高目标。
The co-founder of the campaign didn't seem bothered by the flurry of criticism and said they had not received any money from the publishers, but admitted that it brought a lot of good publicity 13 to the one-year-old company.
活动的合作创办方似乎对阵阵批评并不挂心上,称他们并没有收取出版社的钱,但也承认对成立才一年之久的公司带来了不少正面宣传。
vt.掠夺,蹂躏,使苦恼
- Today,people feel more hurried and harried.今天,人们感到更加忙碌和苦恼。
- Obama harried business by Healthcare Reform plan.奥巴马用医改掠夺了商界。
v.拖,拉,拔出;adj.憔悴的,紧张的
- All the characters in the story are drawn from life.故事中的所有人物都取材于生活。
- Her gaze was drawn irresistibly to the scene outside.她的目光禁不住被外面的风景所吸引。
v.讥讽,挖苦;n.嘲弄
- You mustn't ridicule unfortunate people.你不该嘲笑不幸的人。
- Silly mistakes and queer clothes often arouse ridicule.荒谬的错误和古怪的服装常会引起人们的讪笑。
n.地铁;adj.大都市的;(METRO)麦德隆(财富500强公司之一总部所在地德国,主要经营零售)
- Can you reach the park by metro?你可以乘地铁到达那个公园吗?
- The metro flood gate system is a disaster prevention equipment.地铁防淹门系统是一种防灾设备。
n.行销,在市场的买卖,买东西
- They are developing marketing network.他们正在发展销售网络。
- He often goes marketing.他经常去市场做生意。
adj.尖的,直截了当的
- He gave me a very sharp pointed pencil.他给我一支削得非常尖的铅笔。
- She wished to show Mrs.John Dashwood by this pointed invitation to her brother.她想通过对达茨伍德夫人提出直截了当的邀请向她的哥哥表示出来。
n.牛津(英国城市)
- At present he has become a Professor of Chemistry at Oxford.他现在已是牛津大学的化学教授了。
- This is where the road to Oxford joins the road to London.这是去牛津的路与去伦敦的路的汇合处。
adj.热心的;贪婪的;渴望的;劲头十足的
- He is rich,but he is still avid of more money.他很富有,但他还想贪图更多的钱。
- She was avid for praise from her coach.那女孩渴望得到教练的称赞。
adj.主张男女平等的,女权主义的
- She followed the feminist movement.她支持女权运动。
- From then on,feminist studies on literature boomed.从那时起,男女平等受教育的现象开始迅速兴起。
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉
- He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
- a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目
v.赞同( endorse的现在分词 );在(尤指支票的)背面签字;在(文件的)背面写评论;在广告上说本人使用并赞同某产品
- Yet Communist leaders are also publicly endorsing religion in an unprecedented way. 不过,共产党领导层对宗教信仰的公开认可也是以前不曾有过的。 来自互联网
- Connecticut Independent Senator Joseph Lieberman is endorsing Republican Senator John McCain. 康涅狄格州独立派参议员约瑟夫。列波曼将会票选共和议员约翰。麦凯恩。 来自互联网
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