时间:2019-02-01 作者:英语课 分类:实用英语


英语课

 英:


  In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing 1 manager, Carla Hutchison, about the marketing strategy for a new product.



  Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?


  Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells


  ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.


  Tanya: I assume we don’t need to worry about creating a need, with summer almost here.


  Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion 2 will be through advertising 3, using a ‘pull’ strategy, of course. We haven’t finalized 4 our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week?


  Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30?


  Carla: Uh, let’s see ... okay with me.


  中:


  在这一对话中,Tanya Nichols是一家冰淇淋制造公司的业主,她正在和他的营销经理Carla Hutchison谈论一种新产品的营销策略。


  Tanya: Carla,你对我们新的冰激凌三明治有什么营销计划吗?


  Carla: 是的我有。经过SWOT分析,我认为我们的经营状况很好。我们的主要优势之一是我们产品的质量,并且创新口味的产品在市场上有很大商机。因为我们公司已有一个好的形象,我并不认为有很多不利因素。没有其他公司有5种口味的冰淇淋三明治,所以对我们来说谈不上有什么威胁。


  Tanya: 我想夏季就要来临,我们不用再为创造需求而担心。


  Carla:对。至于说营销组合,我们要用像巧克力一样的深褐色字母的金箔纸来包装它,仿照巧克力,并且定价比我们的巧克力脆皮冰激凌贵20%。下个月将要在全国有选择地投放市场。主要通过 广告促销,当然是运用“拉”的策略。我们还没有最终决定我们的广告,因此我还得要通知你 。我们下周初能再碰一下面吗?


  Tanya: 当然可以。让我看一下……星期二早上10:30怎么样?


  Carla: 呃,我看看……我没问题。


  Tanya: 好,干得好,Carla.下周见。



n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
n.提升,晋级;促销,宣传
  • The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
  • The clerk was given a promotion and an increase in salary.那个职员升了级,加了薪。
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
vt.完成(finalize的过去式与过去分词形式)
  • The draft of this article has been finalized [done]. 这篇文章已经定稿。 来自《现代汉英综合大词典》
  • The draft was revised several times before it was finalized. 稿子几经删改才定下来。 来自《现代汉英综合大词典》
学英语单词
active control tech nology
automation of cargo handling
axis of figure
bainitic transformation
bibliotherapist
blind bombing zone
Bromus magnus
bullock hearts
butt-jointed shell ring
Bükkzsérc
cadence detection
Callicarpa kochiana
chable
chondrogen
columnwise
combined arms team
computer network
contrary intention
corpora liberum pericardii
crosslevel
dar pahn
diphasic titration
dislocation mucleation
equidecomposability
expendable drone
external selection
extreme ultraviolet
fictious person
flat called
Francisco Jose de Goya
Gafac surfactant
give dosage form
ground robin
Herford
hey
isolation between inputs
Jerseytown
jimmying
Kadavu Island
kidney essence
king matker
legal discipline
locator variable
madioxytheria formosana
menformon
metal fuelled
mucolic acids
non-convex quadratic programming
nondelivered
North-West Frontier Province
ordnance engineering
os pharyngeum inferius
Osmoxylon
outlay for liquidation
pain receptor
panting girder
Peacekeeper missile
pick-up coil
pill maker
ply strain
plywood-covered
Porto Grande
pottled
predicting relation
Proxylide
Quipar, R.
rafter
rashie
registro
reticulated vein
shoaib
single row ball bearing with ring seal
six panel door
SL-SD
slip of pen
smooth approach
spectral source density
spray decoration
stalking horses
starter nozzle
stratified one-stage cluster sampling
strepsigonia diluta takamukui
subcutaenous calcareous granuloma
surface of translation
tension-active element
Teza
threa
thump-thump
track balance
transient radiation damage
true fibre
V die
venin-antivenin
ventilating tube
waveshape
within-participants design
woman on the beach
Yedineniya, Ostrov
yellowfins
ymesurid
Zeddam